The New Sales Frontier
Selling as a competitive advantage
The sales landscape dramatically changed first with the advent of the internet: buyers were suddenly able to do their own research and were not reliant on the salesperson for product or service education. The COVID-19 pandemic represents a second shift-change in the world that sales people must now sell to.
Sales organizations of today have the opportunity to become a differentiator and competitive advantage for their company. This program lays out the why and the how to get there.
Registration for 2024 is now open
Who Should Participate
Business Owners/Presidents/CEOs and top sales leaders.
Program Format
The New Sales Frontier is a newer program for 2024, designed to tackle the ever-changing sales landscape. One half-day session held on April 11 will cover all five topics addressed in years prior.
- Foundational Grounding: Sales culture in today's selling environment
This session provides the basis for the course in its entirety. Deep dive into and high-level impact of the research coming out of the COVID-19 pandemic describing how the job of sales has drastically changed.
- Impact on People: Customer segmentation and sales organization structure
Setting the groundwork: what are the current sales models and how will they need to change to address the new environment.
- Impact on Process: Competitive positioning, messaging and process
Leveling the playing field by understanding good vs bad messaging, developing participants' messages and matching the sales process to the buying process
- Impact on Process: Sales planning - by account and annual
Strategic planning: define a comprehensive strategic account plan and annual sales plan.
- Impact on Systems: Accountability for positive performance
Understanding what the key performance metrics (KPIs) are and the best practice tools and processes for tracking and measuring them.
Dates and Times
2024 Session Date: April 11, 8:00 a.m. - 12:00 p.m.
Pricing Information
Member price: $599.00
Non-member price: $699.00
Questions or concerns? Contact Kamela Barrier, Director, Programs & Marketing, at 513-446-5606 or Kamela.Barrier@uc.edu.