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Analytics Without Borders

analytics without borders january 24

Sponsored by the Center for Business Analytics and Lindner's Department of Operations, Business Analytics and Information Systems (OBAIS), the Lindner Analytics Series "Analytics Without Borders" creates space for an exchange of forward-looking ideas, cutting-edge technologies and conversation.

#3 "The Art of Predictions in Marketing Analytics": March 27

Join us for Lindner's second installment of Analytics without Borders, #3 The Art of Predictions in Marketing Analytics.

  • Wednesday, March 27
  • 3:30-5 p.m.
  • Lindner Hall 1220 & 1225
  • Refreshments will be provided at 3:10 PM
  • Open to the public, all Lindner students, faculty, and the entire UC community. No prior expertise required-just bring your curiosity and join a community eager to learn and discuss.
  • This event is sponsored by the UC Center for Business Analytics, Department of OBAIS, and Department of Marketing.

Topics

Predictive Analytics at GE Aerospace:

  • GE Aerospace leverages AI for forecasting, overcoming challenges in dynamic markets

Voice Analytics in Marketing Research: Evidence from Shark Tank

  • Machine learning reveals vocal similarity boosts consumer engagement

Speakers

  • Anurag Kumar, Director of Data Science and Analytics at GE Aerospace; Co-author of the forthcoming book titled: "Piecing Together the Peaces: The Industrial-Agricultural Transition and the Rise of Zones of Peace"
  • Alex Antony, Executive of Forecasting and Strategy at GE Aerospace
  • Kimberly Huyn, Assistant Professor of Marketing at UC; PhD in Marketing from the Georgia Institute of Technology, MA in Psychology from Korea University

Generative AI: Revolutionizing Business Practices and Education

Lindner's first installment of Analytics without Borders was held on January 17, 2024. Speakers explored how AI is changing the way we work, learn and grow.

Topics

Al's Got Talent: Introduction and Exploration of Gen Al Tools

  • Challenges and opportunities for business leaders.
  • Case Study: Human Resource Analytics in Action at HSD Metrics.

ChatGPT and Stock Returns

  • 'Text analysis' in portfolio allocation.
  • Market trends and returns predictions with large language models.

Speakers

Jeff Shaffer

  • Joseph S. Stern Professor of Practice
  • Assistant Professor-Educator of Business Analytics
  • Host of Award-winnlng Podcast "Chart Chat"

Mehmet Saglam, PhD

  • Johnson Associate Professor of Finance, Lindner College of Business