Cracking the Code: The Art of Opening the Doors in Modern Selling

Pam Beigh stating "It's time to make your sales team a part of your competitive advantage."

Key Takeaways:

  • Strategic Sophistication: Gain insights into advanced strategies for leveling the playing field and gaining a competitive edge in the modern sales arena
  • Mastering the Art: Refine your skills in understanding and adapting to the evolving sales mentality, ensuring you can navigate even the most complex of buyer interactions with confidence and finesse.
  • Empowered Engagement: Learn to engage in high-level business conversations that resonate with decision-makers, opening doors to new opportunities and driving meaningful outcomes for your organization.

This workshop is designed for those who are serious about taking their sales game to new heights. If you're ready to move beyond the basics and unlock your full potential as a sales professional or leader, then "Cracking the Code" is the program for you. Secure your seat today and join us on the path to sales mastery!

Who Should Attend

  • Sales Professionals 
  • Sales Leadership


Thursday, April 11, 2024


Coffee & Community - 7:30 a.m. - 8:00 a.m.
Program - 8:00 a.m. - 11:30 a.m.


Goering Center 359
225 Calhoun Street
Cincinnati, OH  45219-2192


  • Members:  $299
  • Non-Members: $399
Headshot of Pam Beigh

Pam Beigh

President & Founder, SalesCORE

Pam’s expertise in sales & leadership building has led to featured speaking at the Goering Center and Cincinnati Regional Chamber. She’s served as a facilitator for Leadership in Balance at Xavier University and is a frequent guest speaker at UC.

Pam Beigh is President & Founder of SalesCORE, a sales consulting firm in Cincinnati.  “Our method is uniquely designed to help each client achieve profitable growth by aligning sales efforts with business goals,” says Pam.

The SalesCORE approach assists clients with developing customized strategies, empowering sales leaders and creating a sales culture that delivers proven results.  From a service company exceeding sales goals for three consecutive quarters to a regional manufacturer developing an internal sales department, SalesCORE helps businesses achieve profitable growth.  

“It’s most rewarding when we watch a sales culture transform within an organization and see leaders emerge and grow. It results in a highly motivated team, empowered to reach beyond. That’s where the true success lies.”

Pam brings over 30 years of leadership, sales, coaching and client development experience to SalesCORE. She has shaped, created and staffed sales organizations, managed sales training initiatives and developed comprehensive account management programs.  The results have been dramatically reduced sales cycle times and increased profitable sales for her clients. Prior to SalesCORE, Pam worked with companies like Digital Equipment Corporation, Drake Beam Morin and Whittman-Hart.

Pam is also a certified coach and consultant for Leadership in Balance. Through a 360 and self-assessment, she works with sales leaders to develop skills that will empower them to grow and succeed. 

Headshot of Kevin Lawson

Kevin Lawson

President and Owner, Lighthouse Sales Advisors

A B2B sales professional and owner of Lighthouse Sales Advisors. He’s worked for and sold to distribution/wholesale companies, tech founders, and IT consultancies throughout his career in sales, sales management, and sales leadership.

Kevin’s reputation for executing at both the tactical and strategic levels allow him to rise above a problem, identify solutions, and execute on them.

Built over 20+ years of executive leadership experience, Kevin’s capabilities and skills have been refined and tested in senior roles including Sales, Supply Chain Management, Operations, and Strategy. He brings those skills and experiences for the benefit of all his clients and engagements as a Fractional VP of Sales.

Questions or concerns? Contact Kamela Barrier, Director, Programs & Marketing, at 513-446-5606, or at

Cracking the Code:  The Art of Opening the Doors in Modern Selling is designed and presented in partnership with:

SalesCORE logo
Lighthouse Sales Advisors