BB&T / SunTrust now TRUIST

Firm overview

TRUIST stands for Better - Better Partnerships, Better Technology, Better Experiences, and a Better Future. 

TRUIST (formerly BB&T/ SunTrust) is the 5th largest bank in the US with a focus on Technology, Touch (personal service) & Trust. 

We have the largest regional investment bank with a focus on family owned businesses, providing access to industry specialization, corporate finance, M&A, credit, investment management, insurance services, wealth management and financial planning.  Our high touch, expert local team partner with national thought leaders to provide a uniquely better experience.

Products and/or services

Commercial & Personal Banking, Credit, Treasury Management, Syndications, Public & Private Debt & Equity, Corporate Finance, M&A, Insurance, Employee Benefits, Wealth Management, Financial Planning, Investment Management, Business Transition Advisory, Leadership Training.

Past/current involvement with the Goering Center

Truist, formerly BB&T and SunTrust, have been active members of the Goering Center. Through support of Programs, advisory board and nominating rising leaders, we seek to align Truist services with GC members' growth through capital, corporate finance, credit, insurance, investment, treasury, and personal finance.

Special offer for Goering Center Core Members

We offer Goering Center members a personalized experience for your Company, Your Family, & Your Team.  At TRUIST, we personalize and customize family business services with expert people and innovative offerings.

Contact information

Primary contact: Benjamin A. Willingham
8440 Montgomery Road, Suite 340
Cincinnati, OH 45236

Year founded: 1872