Engaged Experts

Research that fuels real-world business problem solving

Three female researchers in professional dress talk in the Lindner Hall atrium.

Left to right: Lingting Jiang, Antonique Flood and Janean Rundo discuss their respective research in the Lindner Hall atrium.

Our six academic departments, nine centers and institutes, and various staff units are comprised of subject matter experts committed to discovery and innovation that impacts the lives of business professionals and consumers. Our students leave an imprint on their field of study by collaborating with UC’s flourishing research community via partnerships available with leading scholars.

As an R1 Research Institution, UC is entrenched as a leader in research and innovation. Research grants have nearly doubled at UC since 2018, with a record $314 million awarded in 2023. UC also ranks in the top 3% of universities in annual research expenditures, with Lindner ranked as a top 100 business school in North America for research by Poets&Quants.

Lindner faculty, staff and students cultivate their knowledge by serving as expert sources in local, national and international media; presenting findings at conferences, panels and seminars worldwide; receiving research accolades via awards and funding; and publishing in premier publications and authoring books to support the college’s research ecosystem.

The following items illustrate the prowess possessed by our faculty, staff and students in thought leadership, experiential learning and real world-ready research.

Lindner Research by the Numbers

  • 159 meaningful research contributions and presentations, an increase of 30 activities from 2022-23
  • 94 research publications, published books, teaching cases, book/textbook chapters, published essays/reflections, and book reviews*
  • 10 research conference proceedings
  • 8 faculty with more than 10,000 Google Scholar citations**

*Includes published and in-press publications. **Includes active and emeriti faculty.
All information is based on data collected from May 1, 2023, through April 30, 2024.


Do You Understand Cryptoeconomics? If Not, You're in Luck

Three men in professional dress sit at a table and talk about their research.

Left to right: Truong “Jack” Luu, Binny Samuel and Michael Jones’ Crypto Literacy Quiz will educate students and the public.

With the aim of increasing cryptoeconomics literacy, two Lindner professors and one doctoral student developed a scale — specifically, a “Crypto Literacy Quiz” — to help individuals better comprehend cryptoeconomics, aid organizations in measuring the effectiveness of their cryptoeconomics education programs and assist government agencies in introducing regulations.

In their research paper, “Measuring Cryptocurrency Literacy,” the trio contend that while policymakers and educators have created programs to improve financial decision-making, no “corresponding scale” exists to calculate cryptocurrency literacy.

Lindner faculty and students

  • Michael Jones, PhD, Kautz-Uible Assistant Professorship of Economics; academic director, Kautz-Uible Economics Institute; and director, Cryptoeconomics Lab
  • Truong “Jack” Luu, operations, business analytics, and information systems (OBAIS) doctoral student and Cryptoeconomics Lab research fellow
  • Binny Samuel, PhD, associate professor of OBAIS

Research paper

“Measuring Cryptocurrency Literacy”

Applications

Jones, Luu and Samuel formulated a practical tool not just for academia, but for the public to measure its knowledge in the economic and technical aspects of cryptocurrency. The scale reflects the benefits of cross-departmental and multidisciplinary collaboration, while amplifying the private sector experience that Jones (altafiber, Nielsen) and Samuel (Ford, Indiana University) bring to Lindner.


The Benefits of Board Diversity

A woman in a dark gray jacket and black shirt smiles.
A woman in a dark blue jacket and white shirt smiles.

Lingting Jiang (left) and Janean Rundo.

A pair of accounting doctoral students — who have now matriculated to faculty positions at new universities — shed light on audit partner and board room gender diversity with their paper, “The Effect of Board Gender Culture on Audit Partner Selection and Audit Fees Resourcing: Females in Critical Mass.” Lingting Jiang and Janean Rundo presented their findings at the Public Company Accounting Oversight Board’s annual conference in Washington, D.C., as well as at multiple American Accounting Association meetings and the Deloitte Michael Cook Doctoral Consortium.

Jiang and Rundo examined how board gender culture affected board decisions related to audit partner selection and audit fees in the U.S. from 2016-20. Nan Zhou, PhD, professor, accounting department head, and Norwood and Marjorie Geis Chair of Accounting, remarked, “I am very pleased to see that the policy-driven research by Lingting and Janean has generated an impact inside and outside of academia.”

Presented Paper

“The Effect of Board Gender Culture on Audit Partner Selection and Audit Fees Resourcing: Females in Critical Mass”

Takeaways

  • When females held at least three positions on a board, these “inclusive” boards were positively correlated with increasingly inclusive audit partner selections.
  • Audit quality was not affected by female partner-led audit engagements.

Staff Flex Research Muscle

Three women in professional dress sit on a bench and smile.

From left: Vicky Buckley, Becky Williamson and Kelly McCullough.

Lindner staff unveiled compelling research insights and presented at noteworthy industry conferences in 2023-24.

Director of Professional Development & Curriculum Antonique Flood, PhD, published her scholarly work in the Journal of Student Affairs Research and Practice that detailed how higher education and student affairs graduate students make sense of and apply diversity content through metacognitive journaling. Flood also presented “Navigating Trauma, Resilience, and Forgiveness: Exploring the Experiences of Female Higher Education and Student Affairs Administrators” at the National Association of Student Personnel Administrators’ annual conference.

Lindner’s Instructional Design team — Vicki Buckley, Kelly McCullough and Becky Williamson — showcased their original research at Miami University’s Lilly Conference of College Teaching. Williamson and McCullough discussed their findings on online course quality review rubrics, while Buckley and Dan Peat, PhD, assistant professor-educator of management, presented on effectively integrating student veterans into the classroom.

Undergraduate advisors Livvy Cameron and Nicole Sturdivant presented “From Surviving to Thriving: Using Small Wins to Build Student Self-Sufficiency and Growth” at the University of Cincinnati Advising Conference.


Coaching the Next Generation

O8722 Scott Dust

Scott Dust, PhD, Kirk and Jacki Perry Professor in Leadership and senior director of Lindner Professional Programs.

Scott Dust, PhD, is the Kirk and Jacki Perry Professor in Leadership and senior director of Lindner Professional Programs, where he drives growth to the college’s non-degree offerings. He’s also the chief research officer for Cloverleaf, an automated coaching platform employed by Lindner Business Honors students for group projects, capstone courses, interview preparation and more.

Dust, whose research, teaching and consulting interests focus on leadership and team development, said students are learning how to be collaborative team members through this regimen. “This is important for students as they begin to work with a wide variety of people with different perspectives, tendencies and strengths,” Dust said.


Straight from the Headlines

Lindner’s staff and faculty experts relayed their subject matter expertise on nearly 50 occasions to local, national and international media entities in 2023-24. 

Arthur Beerman Professor of Marketing Joshua Clarkson, PhDa consumer psychologist, was tabbed by Business Insider, Nightline, USA Today and The Washington Post to weigh in on various shopper behavior trends, such as consumer “FOMO” (fear of missing out) — remember the Stanley tumbler phenomenon? — and why Trader Joe’s tote bags serve as customer status symbols.

BEARE Chair of Real Estate Gary Painter, PhD, offered his aptitude in affordable housing, social innovation and urban economics issues to address an assortment of real estate topics, including the supply and demand of housing near college towns (Axios), the National Association of Realtors settlement (WCPO, WVXU) and state-level affordable housing policies (Newsday).


PhD Student Placements

Students listed with their new university faculty position unless noted otherwise.

  • Accounting: Lingting Jiang (East Tennessee State), Janean Rundo (Bowling Green State).
  • Economics: Vikram Krishnaveti Suresh (UC postdoctoral).
  • Finance: Albert Choi (Federal Home Loan Bank), Yuan Tian (Northern Illinois).
  • Management: Achira Sedari (Austin Peay)
  • Marketing: Emma Sittenauer (Kansas).
  • OBAIS: Jonathan Fan (Georgia Tech), Zewei Lin (Texas State), Saidat Sanni (Texas-San Antonio), Nehir Tanyel (Texas-San Antonio).