Cross-Disciplinary Graduate Certificates
Entrepreneurship
Entrepreneurship includes much more than just the traditional sole proprietor concept. There's also intrapreneurship (corporate entrepreneurship), social entrepreneurship, and global entrepreneurship. No matter what form your new venture might take, to succeed you need to know how to financially analyze the opportunity, how to secure your competitive advantage, how to market your new venture, and ultimately how to manage your new business.
The entrepreneurship certificate will provide you with those skills and also teach you how to leverage your current technical, creative, and industry knowledge in an entrepreneurial context.
The certificate is made up of 12 semester credits, consisting of three core courses (eight semester credits) and one to two elective courses (four semester credits).
| Course number | Course title | Credit hours | |
|---|---|---|---|
| Core 8 credits |
ENTR 7005 | Entrepreneurship New Venture Creation | 3 |
| ENTR 7089 | Capstone in Entrepreneurship & Innovation | 3 | |
| MGMT 7035 | Management of Innovation | 2 | |
| Electives 4 credits |
MGMT 7014 | Leadership and Organizations | 2 |
| MGMT 7069 | International Competitiveness | 2 | |
| MGMT 7079 | Strategy in a Circular Economy: Building Value Chains to Eliminate Waste | 2 | |
| ENTR 7015 | Entrepreneurship & E-Business | 3 | |
| MKTG 7021 | Design Thinking for Business | 2 | |
| ENTR 7025 | Global Entrepreneurship | 3 | |
| ENTR 7035 | Management of Closely Held/Family Business | 3 | |
| ENTR 7081 | Independent Study | 1-6 | |
| ENTR 7082 | Special Topics | 1-6 |
Contact Us
To learn more about this certificate, please contact:
Charles Matthews
Distinguished Teaching Professor of Entrepreneurship and Strategy, Department of Management
3348 Carl H. Lindner Hall
Innovation
Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high.
With globalization and technological advances, the pace of change in business has accelerated significantly–many note that we are now in an era of hyper-competition. The successful business must constantly innovate and reinvent itself to stay ahead.
The inter-disciplinary innovation certificate is targeted at anyone engaged in the process of creating and commercializing intellectual property. It includes coursework in marketing, management, design, and entrepreneurship; and gives students a sound understanding of the principles and processes of innovation, and management of the innovation process.
The certificate is made up of 12 semester credits, consisting of four core courses (eight semester credits) and one to two elective courses (four semester credits).
Course number |
Course title |
Credit hours |
|
|---|---|---|---|
| Core 6 credits |
MKTG 7014 |
Systematic Innovation Tools |
2 |
MGMT 7035 |
Management of Innovation |
2 |
|
MKTG 7021 |
Design Thinking for Business |
2 |
|
| Electives 6 credits |
MKTG7012 |
Marketing Research |
4 |
MKTG7013 |
Qualitative Research Methods |
2 |
|
MKTG7015 |
Buyer Behavior |
2 |
|
MKTG7035 |
Marketing Strategy for Managers |
2 |
|
MKTG7027 |
e-Marketing (Social Media) |
2 |
|
ENTR7005 |
Entrepreneurship |
2 |
|
| MKTG 7020 | New Product Development | 2 | |
DSGN7021 |
Design Strategy & Thinking |
3 |
The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.
Contact Us
To learn more about this certificate, please contact:
Dianne Hardin
Executive Director, MS Marketing Program and Assistant Professor-Educator, Department of Marketing
2390 Carl H. Lindner Hall