Business Analytics


Why study Business Analytics?

Business Analytics is a rapidly growing field that is very visible in the work place today and offers many opportunities.  Business Analytics uses data, statistical and modeling tools to improve organizational decision making by describing what has occurred, predicting what will occur and prescribing what should occur.  These techniques are used by companies from consumer product goods giant Procter & Gamble to non-profits like the YMCA. This undergraduate certificate can be a strong complement to any business major by developing analytical skills that can be used across business functions including operations, finance, purchasing, accounting, marketing, economics, and management. 

Admission Requirements

Current Lindner students may add this certificate to enhance their majors. Non-Lindner students already pursuing a baccalaureate degree in any college at the University of Cincinnati can add the certificate to their program as long as they meet the following requirements:

  • Have 30 earned semester credit hours
  • Have at least a 3.0 University GPA and be enrolled in a four-year degree granting program
  • Complete at least 50 percent of all certificate coursework in the Lindner College of Business
  • Earn a 2.0 in certificate courses to be certified with the certificate.

To apply for the certificate, students should visit the Lindner Program Options site.

Students will be notified by email of their acceptance into the program and the process for registration in the Lindner classes required for the certificate.

Successful professionals in the business analytics field are problem solvers and have an analytical mind set. Other attributes include:

  • Quantitative proficiency
  • Ability to identify and control risk
  • Strong organizational skills
  • Detail oriented
  • Excellent oral, written and electronic communication capabilities
  • Leadership skills
  • Competence in decision-making
  • Capacity for teamwork

A number of business related career paths would benefit from the addition of Business Analytics certificate. Below are examples.

Accounting: Auditing, Actuarial Science

Economics: Econometrics   

Finance:  Financial AnalysisFinancial Management, Risk Management

Information Systems: Database Analysis, Business Intelligence

Management: Strategy & Business Development, Human Resources

Marketing: Market Research, Market Analysis, Customer Management, Brand Management

OM&IM: Operations & Production Management, Logistics, Supply Chain, Management, Quality Analysis, Inventory Analysis

Success in today’s business environment is primarily driven by who students are and how they act. Accordingly, business education at Lindner focuses on the development of each student’s individual Professional, Academic, Character and Engagement (PACE) to ensure they can successfully pursue the personal and professional goals they are passionate about.


  • Classes in Lindner ensure that our students learn the professional communication skills they need to excel in today’s business environment.
  • Lindner’s Career Services team works with undergraduate students in developing resumes, learning interviewing techniques and obtaining the practical skills that fulfill the expectations of businesses.


  • Lindner students are distinct individuals with unique goals and interests, and that is why our curriculum ensures that students have a foundational understanding of the key business functions. The breadth of minors and certificates allows students to add a minor or certificate that will customize their education for added value.


  • Character means having the strength and conviction to both lead and work with teams made up of diverse social, cultural and economic viewpoints. Lindner business courses help students build these skills through hands-on, collaborative projects, often working with Cincinnati businesses.


  • Students’ lives and careers will be comprised of much more than just work. Community service, citizenship and organizational involvement are all key components of personal growth. In Lindner, students are encouraged to get involved in the things they care about via the 20-plus student organizations within the Lindner College of Business, the 300-plus organizations within the University of Cincinnati and ongoing partnerships with service organizations like the United Way of Greater Cincinnati.

Students who have been accepted to the certificate will see the certificate appear on their application for graduation. Students apply for graduation in the certificate as they normally would for their bachelor’s degree.

Application Deadlines

Application deadlines for business minors and certificates follow the “application for change in college” dates.

Fall Semester – July 1                   

Spring Semester – November 1               

Summer Semester – March 1

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.

The UC Lindner College of Business has been accredited continuously since 1919 by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business colleges.

Contact Information

Matt Keaton
Carl H. Lindner Hall, Room 1352
Cincinnati, OH 45221-0020
(513) 556-7979

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Program Code: 22CRT-BANA-C2