Marketing

Successful marketers have excellent written and oral communication skills and are comfortable working in group settings. Typically, they are interested in understanding human behavior. Quantitative analysis and mathematical proficiency are also important in the marketing professions.

Graduates of this minor in the Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.

Success in today’s business environment is primarily driven by who students are and how they act. Accordingly, business education at Lindner focuses on the development of each student’s individual Professional, Academic, Character and Engagement (PACE) to ensure they can successfully pursue the personal and professional goals they are passionate about.

Professionalism

• Classes in Lindner ensure that our students learn the professional communication skills they need to excel in today’s business environment.

• Lindner’s Career Services team works with undergraduate students in developing resumes, learning interviewing techniques and obtaining the practical skills that fulfill the expectations of businesses.

Academics

• Lindner students are distinct individuals with unique goals and interests, and that is why our curriculum ensures that students have a foundational understanding of the key business functions. The breadth of minors allows students to add a minor that will customize their education for added value.

Character

• Character means having the strength and conviction to both lead and work with teams made up of diverse social, cultural and economic viewpoints. Lindner business courses help students build these skills through hands-on, collaborative projects, often working with Cincinnati businesses.

Engagement

• Students’ lives and careers will be comprised of much more than just work. Community service, citizenship and organizational involvement are all key components of personal growth. In Lindner, students are encouraged to get involved in the things they care about via the 20-plus student organizations within the Lindner College of Business, the 300-plus organizations within the University of Cincinnati and ongoing partnerships with service organizations like the United Way of Greater Cincinnati.

Students who have been accepted to the minor will see the minor appear on their application for graduation. Students apply for graduation in the minor as they normally would for their bachelor’s degree.

The UC Lindner College of Business has been accredited continuously since 1919 by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business colleges.