Innovation Graduate Certificate
Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high.
With globalization and technological advances, the pace of change in business has accelerated significantly–many note that we are now in an era of hyper-competition. The successful business must constantly innovate and reinvent itself to stay ahead.
The inter-disciplinary innovation certificate is targeted at anyone engaged in the process of creating and commercializing intellectual property. It includes coursework in marketing, management, design, and entrepreneurship; and gives students a sound understanding of the principles and processes of innovation, and management of the innovation process.
The certificate is made up of 12 semester credits, consisting of four core courses (eight semester credits) and one to two elective courses (four semester credits).
Course number |
Course title |
Credit hours |
|
---|---|---|---|
Core 6 credits |
MKTG 7014 |
Systematic Innovation Tools |
2 |
MGMT 7035 |
Management of Innovation |
2 |
|
MKTG 7021 |
Design Thinking for Business |
2 |
|
Electives 6 credits |
MKTG7012 |
Marketing Research |
4 |
MKTG7013 |
Qualitative Research Methods |
2 |
|
MKTG7015 |
Buyer Behavior |
2 |
|
MKTG7035 |
Marketing Strategy for Managers |
2 |
|
MKTG7027 |
e-Marketing (Social Media) |
2 |
|
ENTR7005 |
Entrepreneurship |
2 |
|
MKTG 7020 | New Product Development | 2 | |
DSGN7021 |
Design Strategy & Thinking |
3 |
The electives listed above represent the typical set from which most students will choose. Students may also be able to select other electives, with the approval of the Program Director.