What is Business Administration Marketing?

The Master of Science in Marketing (MS-Marketing) program provides students with the tools and real-world experience necessary to pursue a successful career in marketing. The program has been developed to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training in all areas of marketing, including branding, strategy, market research, buyer behavior, product management, and international issues. The program is designed to meet the needs of students having graduate or undergraduate degrees in both business and non-business backgrounds, and can be completed either full-time or part-time.

Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences will provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.

See the program website:  http://business.uc.edu/graduate/masters/ms-marketing.html

Admission Requirements

  • Official GRE or GMAT scores
  • Academic transcripts
  • Two letters of recommendation
  • Essay
  • Resume
  • Statement of Purpose
  • Official TOEFL or IELTS scores (international applicants only)

The degree of Master of Science in Marketing is granted to those who satisfactorily complete the required course work, carrying a minimum GPA of 3.0 or more. The degree must be completed within five years of acceptance into the program. All students must contract for graduation and be enrolled for at least one credit hour of study during the academic year of graduation.

Students can transfer up to 12 semester hours of graduate credit from an AACSB accredited university. The course must have been taken within the past five years, with a grade of B or better. Courses must be approved by the academic director.

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.


The Carl H. Lindner College of Business holds AACSB accreditation. AACSB International business accreditation is an achievement earned only by programs of the highest caliber. Institutions that earn accreditation confirm their commitment to quality and continuous improvement through a rigorous and comprehensive peer review. Less than one-third of U.S. business school programs and only 15% of business school programs worldwide meet the rigorous standards of AACSB International accreditation.