Master's in Marketing

When you pursue a Master of Science in Marketing degree at the University of Cincinnati you reap the benefits of being near several Fortune 500 companies in the area. Furthermore, we offer students paid positions as graduate assistants, teaching assistants, and research assistants. There’s also a $10,000 Procter & Gamble scholarship available in addition to scholarships offered by the university.

The Master’s in Marketing program can be pursued on a full- or part-time basis with the option to complete the degree in just one year! Our curriculum provides students with the skills, knowledge, and behavior needed to become world-class marketers.

Marketing Curriculum

The MS in Marketing program provides students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. Required classes include Buyer Behavior, Marketing Ethics, and Data Analysis. Students receive in-depth training and experience in all areas of marketing, including:

  • Branding
  • Strategy
  • Market research
  • Buyer behavior
  • Product management
  • International issues

Experience-based learning is an integral component of the Master’s in Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.

Why earn a Marketing master's degree?

Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.

Lindner College of Business’ Marketing faculty includes world-renowned thinkers in the fields of consumer behavior and market insights, who challenge students to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising.

Apply to our Master’s in Marketing program today!

The University of Cincinnati’s Master of Science in Marketing program features flexible scheduling and a proven curriculum. Interested in learning more? Request information today!

Contact us

Headshot of Dianne Hardin

Dianne Hardin

Assistant Professor - Educator, Department of Marketing

2390 Carl H. Lindner Hall


Headshot of Kevin Mussman

Kevin Mussman

Assistant Director of Graduate Recruitment