Master's in Marketing

The Master of Science in Marketing program provides aspiring marketers with the contemporary tools and practical experience necessary to successfully accelerate their career in today’s fast-paced business environment.

Lindner's MS in Marketing program is designed to provide students with innovative and specialized curriculum choices, helping them gain both breadth and depth to their marketing skills.

Students learn alongside our world-renowned faculty, who rank in the top ten for publications in consumer psychology journals. The program core courses are intended to strengthen your foundation in strategy, analytics and consulting, while electives allow you to pursue the areas of marketing that interest you the most—whether that's digital marketing, consumer psychology, marketing innovation tools, or branding.

Your goals are unique, so we encourage you to incorporate courses from across the University, adding an additional layer of interdisciplinary specialization and competitive differentiation to your resume. Courses can be completed on campus or online, full-time or part-time.

This program is open to students who have a bachelor's degree or other graduate degrees in business or in non-business disciplines.

Marketing Curriculum

The MS in Marketing program provides students with an innovative and specialized academic curriculum that covers a wide range of marketing topics. Required classes include Buyer Behavior, Marketing Ethics, and Data Analysis. Students receive in-depth training and experience in all areas of marketing, including:

  • Branding
  • Strategy
  • Market research
  • Buyer behavior
  • Product management
  • International issues

Experience-based learning is an integral component of the Master’s in Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.

Why earn a Marketing master's degree?

Earning an MS in Marketing opens the door onto a wide array of career opportunities. This program has helped our alumni find careers at high-profile organizations such as Abercrombie & Fitch, the Cincinnati Reds, Oracle, and Toyota. Many manager and director positions either require or recommend that candidates have a graduate degree.

Lindner College of Business’ Marketing faculty includes world-renowned thinkers in the fields of consumer behavior and market insights, who challenge students to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising.

Apply to our Master’s in Marketing program today!

The University of Cincinnati’s Master of Science in Marketing program features flexible scheduling and a proven curriculum. Interested in learning more? Request information today!

Contact Us

Headshot of Dianne Hardin

Dianne Hardin

Assistant Professor-Educator, Department of Marketing

2390 Carl H. Lindner Hall