Master of Science in Marketing
Why Lindner for Marketing?
The Master of Science in Marketing program at the Lindner College of Business provides students with the skills, knowledge, and behavior needed to become world-class marketers. Cincinnati is home to Fortune 500 companies such as Procter & Gamble, Kroger, and Macy's and the birthplace of brand management; as a result, our MS Marketing program offers students the truly unique opportunity to learn from the world's top marketers and to work on real-world projects for leading companies such as P&G, Johnson & Johnson, and General Electric.
Lindner's Marketing faculty includes world-renowned thinkers in the fields of consumer behavior and market insights, who will challenge you to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising to marketing strategy and innovation.
What you'll learn
The MS Marketing program is created to provide students with an innovative and specialized academic curriculum offering both breadth and depth of coverage in Marketing. Students will receive in-depth training and experience in all areas of Marketing, including:
- Market research
- Buyer behavior
- Product management
- International issues
Experience-based learning is an integral component of the MS-Marketing program. Real-world field-study experiences provide students with the opportunity to acquire practical, hands-on knowledge to establish or further their careers in the marketing profession.
The University of Cincinnati Master of Science in Marketing program may be completed as either a full-time student or as a part-time student. This program can be completed in as few as nine months.