Lindner College of Business » Programs » Graduate Programs & Certificates » PhD Programs » Marketing

PhD in Marketing

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Faculty in the Department of Marketing are considered some of the foremost scholars in consumer behavior, specializing in information processing, and judgment and decision making. Their research spans a wide range of theoretical sub-areas, including emotions and affect, self-regulation, imagery, branding, numerical cognition, morality and ethics, contextual / environmental effects, and more.

The faculty are well published in the top marketing and psychology journals, such as Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Psychological Science. Several faculty members also serve on the editorial boards of top journals. In addition, they have extensive consulting experience with such companies as Procter & Gamble, A.C. Nielsen Corporation, Kraft USA, and the Kroger Company.

We are interested in students who are motivated to become scholars in consumer behavior, and aspire to a career as marketing faculty members in leading business schools. We boast a collaborative and supportive research environment to develop your ideas, and an active behavioral laboratory to test them.

Recent graduates of Lindner's PhD Marketing program have accepted positions at:

  • Baylor University
  • University of Alabama
  • University of Calgary
  • University of Missouri-St. Louis
  • Vanderbilt University

Names of Lindner College of Business faculty appear in bold. Names of Lindner PhD candidates are underlined.

  • Grossman, Daniel and Ryan Rahinel (2022) “Achievement‐Based Sentimental Value as a Catalyst for Heirloom Gift‐Giving” Journal of Consumer Psychology, 32(1), 41 – 56.

  • Rahinel, Ryan, Ashley Otto, Daniel Grossman, and Joshua Clarkson (2021) “Exposure to Brands Makes Preferential Decisions Easier” Journal of Consumer Research, 48(4), 541 – 561. (Lead research article for special issue on The Future of Brands in a Changing Consumer Marketplace)

  • Eroglu, S. A., Machleit, K. A., & Neybert, E. G. (2022). Crowding in the time of COVID: Effects on rapport and shopping satisfaction. Journal of Retailing and Consumer Services, 64, 102760.

  • Otto, Ashley S., Clarkson, J.J., and Martin, N. S. (forthcoming), “Working Hard to Take the Easy Way Out: How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making,” Journal of Consumer Psychology.

  • Adaval, Rashmi, Buechner, B.M., and Martin, N.S. (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.

  • Pena-Marin, Jorge, Rashmi Adaval, and Liang Shen. (in press). Fear in the Stock Market: How COVID-19 Affects Preference for High-and Low-Priced Stocks. Journal of the Association for Consumer Research.

  • Kardes, Frank R., Brianna Escoe, and Ruomeng Wu (forthcoming), “Response Latency Methodology in Consumer Psychology,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London:  Routledge.

  • Wu, Ruomeng, Esta Denton Shah, and Frank R. Kardes (forthcoming), “‘The Struggle Isn’t Real’:  How Need for Cognitive Closure Moderates Inferences from Disfluency,” Journal of Business Research.

  • Sundar, Aparna, Ruomeng Wu, and Frank R. Kardes (forthcoming), “Faded Fonts:  Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding.

  • Adaval, Rashmi, Bryan M. Buechner, and Nathanael S. Martin (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.

  • Kardes, Frank, Brianna Escoe, and Ruomeng Wu (2018), Response Latency Methodology in Consumer Psychology. Handbook of Consumer Psychology.

  • Kardes, Frank R., Ruth Pogacar, Roseann V. Hassey, and Ruomeng Wu (2018), “Brand Attitude Structure,” in The Routledge Companion to Consumer Behavior, eds. Tina M. Lowrey and Michael R. Solomon, London:  Routledge, 243-256.

  • Pogacar, Ruth, L. J. Shrum, and Tina M. Lowrey (2018). The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology, 28(4), 689-711.

  • Pogacar, Ruth, Michal Kouril, Thomas P. Carpenter, and James Kellaris (2018). Implicit and Explicit Preferences for Brand Name Sounds. Marketing Letters, 29(2), 241-259.

  • Pogacar, Ruth, Agnes Pisanski Peterlin, Nike K. Pokorn, and Timothy Pogacar (2017). Sound Symbolism in Translation: A Case Study of Character Names in Charles Dickens’s Oliver Twist. Translation and Interpreting Studies, 12(1), 137-161.

  • Otto, Ashley S., Joshua J. Clarkson, and Frank R. Kardes (2016)“Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making,“ Journal of Personality and Social Psychology, 111, 1-16.

  • Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016). Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation. Journal of Marketing Research, 53(5), 865–880.

  • Otto, Ashley S., Joshua J. Clarkson, and Frank R. Kardes (2016), “Decision Sidestepping:  How the Motivation for Closure Prompts Individuals to Bypass Decision Making,” Journal of Personality and Social Psychology, 111 (1), 1-16

  • Pogacar, Ruth, Emily Plant, Laura F. Rosulek, and Michal Kouril (2015). Sounds Good: Phonetic Sound Patterns in Top Brand Names. Marketing Letters, 26(4), 549–563.

  • Sundar, Aparna, and Frank R. Kardes (2015), “The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption,” Psychology & Marketing, 32 (5), 512-521.
     
  • Sundar, Aparna, Frank R. Kardes, and Scott A. Wright (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, 44 (4), 375-387.

  • Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, and Christopher Leone (2015), “The Self-Control Consequences of Political Ideology,” Proceedings of the National Academy of Science, 112 (27), 8250-8253.

  • Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, and Christopher  Leonoe (2014) “The Self-Control Consequences of Political Ideology (forthcoming),” Proceedings of the National Academy of Sciences.

  • X Wang, F Mai, RHL Chiang (2014), “Database Submission—Market Dynamics and User-Generated Content About Tablet Computers”, Marketing Science 33 (3), 449-458.