Chris Allen

Headshot of Chris Allen, PhD

Chris Allen, PhD

Emeritus, Department of Marketing


Chris Allen is the Arthur Beerman Professor of Marketing at the University of Cincinnati. He has also held faculty positions at Northwestern University and the University of Massachusetts at Amherst. His research has investigated the influence of affect and emotion in decision-making and persuasive communication. Other published work has examined consumption issues in diverse domains such as determinants of household spending, motives for blood donation, fostering energy conservation, and the effects of news reporting on consumers' attitudes. It has appeared in numerous journals and compilations, including JCR, JMR, JM, JPP&M, JBR, Journalism Quarterly, Journal of Advertising, Harvard Business Review, Advances in Nonprofit Marketing, and Handbook of Consumer Psychology. Chris has served on the editorial review boards for JCR, JCP, JM and JA, and has been a frequent reviewer for programs such as the Ferber Award, and the AMA/Howard, ACR/Sheth, and MSI Dissertation Competitions. He has also served as program administrator for P&G's Marketing Innovation Research Fund--a funding source for dissertation research. In 1993 Chris co-chaired the Association for Consumer Research annual conference with his country music soul mate, Debbie Roedder John. He received his Ph.D. in Marketing and Consumer Psychology from Ohio State.

Institution: University of Cincinnati College of Business
Title: Professor of Marketing

Institution: The Procter & Gamble Company
Title: Scholar-In-Residence, Corporate New Ventures Group
End Date: 1997-08-31

Institution: University of Cincinnati College of Business
Title: MBA Program Director
End Date: 1996-12-31

Institution: Northwestern University Kellogg Graduate School of Management
Title: Visiting Associate Professor
End Date: 1985-08-31

Institution: University of Massachusetts at Amherst, School of Management
End Date: 1983-08-31

Awards | Honors
Organization: Lindner College of Business
Name: Dean's List of Teaching Excellence
Year Received: 2013

Institution: The Ohio State University
Location: Columbus, Ohio
Major: Marketing
Completed: 1978
Degree: Ph D

Institution: Michigan State University
Completed: 1972
Degree: MBA

Institution: The Ohio State University
Location: Columbus, Ohio
Major: Administrative Studies
Completed: 1971
Degree: BS

Published Contributions
Douglas Ewing, Chris Allen,  (2012). Authenticity as Meaning Validation: An Empirical Investigation of Iconic and Indexical Cues in a Context of Green Products. Journal of Consumer Behavior, 381-390.

Felicia Miller, Chris Allen,  (2012). How Does Celebrity Meaning Transfer? Investigating the Process of Meaning Transfer with Celebrity Affiliates and Mature Brands. Journal of Consumer Psychology, 443-452.

Felicia Miller, Susan Fournier, Chris Allen,  (2012). Exploring Relationship Analogues in Brand Space. Routledge, 30-56.

Chris Allen, Thomas O'Guinn, Richard Semenik,  (2011). Advertising and Integrated Brand Promotion. South-Western: CENGAGE Learning, 693.

Chris Allen,  (2008). "Brands and Their Meaning Makers", Handbook of Consumer Psychology. Lawrence Erlbaum Associates, .

Chris Allen, Frank Kardes, Douglas Ewing,  (2008). Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates. Advances in Consumer Research: Vol. XXXV, .

Chris Allen, Karen Machleit, Susan Kleine, Arti Notani,  (2005). A Place for Emotion in Attitude Models. Journal of Business Research, Special Issue on Affective Responses, 494-499.

Chris Allen,  (2004). A Theory-Based Approach for Improving Demand Artifact Assessment in Advertising Experiments. Journal of Advertising, 63-73.

Andrea Dixon, Chris Allen, James Stengel,  (2003). Listening Begins at Home. Harvard Business Review, 106-117.

Chris Allen, Terri Barr, Edward McQuarrie,  (1998). Implementing the Marketing Concept One Employee at a Time: Pinpointing Beliefs About Customer Focus as a Lever for Organizational Renewal. Journal of Market-Focused Management, 151-170.

Chris Allen, Frank Kardes, John Kim,  (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 318-328.

John  Kim, Chris Allen, Frank Kardes,  (1996). An Investigation of the Mediational Mechanisms Underlying Attitudinal Conditioning. Journal of Marketing Research, 318-328.

Chris Allen, Robert Kleine, Susan Kleine,  (1995). How is a Possession 'Me' or 'Not Me'? Characterizing Types and an Antecedent of Material Possession Attachment. Journal of Consumer Research, 327-343.

Chris Allen, Deborah John,  (1994). Advances in Consumer Research: Vol. 21. Association for Consumer Research, .

Chris Allen, Robert Kent,  (1994). Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity. Journal of Marketing, 97-105.

Chris Allen,  (1993). "Sustaining Helping Behavior: A Field Test of Empathetic, Labeling, and Dependency Appeals," Advances in Nonprofit Marketing: Vol. 4. JAI Press, 63-78.

Chris Allen, Frank Kardes, Manuel Pontes,  (1993). Effects of Multiple Measurement Operations on Consumer Judgment: Measurement Reliability or Reactivity?. Advances in Consumer Research: Vol. XX, 280-83.

Chris Allen, Karen Machleit, Thomas Madden,  (1993). The Mature Brand and Brand Interest: An Alternative consequence of Ad-Evoked Affect. Journal of Marketing, 72-82.

Chris Allen, Robert Kent,  (1993). Does Competitive Clutter in Television Advertising Interfere with the Recall and Recognition of Brand Names and Ad Claims?. Marketing Letters, 175-84.

Chris Allen, Thomas Madden,  (1992). Marketing Theory and Applications: Vol. 3. American Marketing Association.

Chris Allen, Karen Machleit, Susan Kleine,  (1992). A Comparision of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience. Journal of Consumer Research, 493-504.

Chris Allen, Frank Kardes,  (1991). Perceived Variability and Inferences About Brand Extensions. Advances in Consumer Research: Vol. XVIII, 392-98.

Chris Allen,  (1990). "On Using Classical Conditioning Methods for Researching the Impact of Ad-Evoked Feelings," Emotion in Advertising: Theoretical and Practical Explorations. Quorum Books, 19-34.

Chris Allen, Karen Machleit, Thomas Madden,  (1990). Measuring and Modeling Brand Interest as an Alternative Ad Effect with Familair Brands. Advances in Consumer Research: Vol. XVII, 223-30.

Chris Allen,  (1989). "Gauging and Explaining Advertising Effects: Emergent Concerns Regarding Construct/ Ecological Validity", Cognitive and Affective Responses to Advertising. Heath, 327-51.

Chris Allen, Chris Janiszewski,  (1989). Assessing the Role of Contingency Awareness in Attitudinal Conditioning with Implications for Adversiting Research. Journal of Marketing Research, 30-43.

Chris Allen, Karen Machleit, Susan Marine,  (1988). On Assessing the Emotionality of Advertising Via Izard's Differential Emotions Scale. Advances in Consumer Research: Vol XV, 226-31.

Chris Allen, Thomas Madden, Jacquelyn  Twible,  (1988). Attitude Towards the Ad: An Assessment of Diverse Measurement Indices Under Different Processing Sets. Journal of Marketing Research, 242-52.

Chris Allen, Susan Marine,  (1986). Assessing Conservatism Among Marketers: An Explorator Application. 1986 Educators' Conference Proceedings, 251-55.

Chris Allen, Thomas Madden,  (1985). A Closer Look at Classical Conditioning. Journal of Consumer Research, 301-15.

Chris Allen,  (1984). "Nontraditional Family Forms, Time Orientation, and Household Behaviors: Perspectives and Research Directions for the Consumer Researcher", Marketing to the Changing Household: Management and Research Perspectives . Ballinger Publishing Co., 169-85.

Chris Allen, Kathleen Debevec,  (1984). Theoretical Frameworks for Examining the Effectiveness of Sterotyping in Persuasive Communications. 1984 AMA Winter Educators' Conference: Scientific Method in Marketing, 273-77.

Chris Allen, Marc Weinberger, William Dhillon,  (1984). The Impact of Negative Network News. Journalism Quarterly, 287-94.

Chris Allen, Pamela Bartlett, Charles Schewe,  (1984). Marketing Orientation: How do Hospital Administrators Compare with Marketing Managers?. Health Care Management Review, 77-86.

Chris Allen, William Dillon,  (1983). Self-Perception Development and Consumer Choice Criteria: Is There a Linkage?. Advances in Consumer Research: Vol. X, 45-50.

Chris Allen, Judith Weber,  (1983). How Presedential Media Use Affects Individuals' Beliefs About Conservation. Journalism Quarterly, 98-104.

Chris Allen, William Dillon, Marc Weinberger, Thomas Madden,  (1982). An Approach to Measuring Thought Patterns and Gauging Casual Schemata. Advances in Consumer Reseach: Vol. IX, 281-86.

Chris Allen, Robert Calatone, Charles Schewe,  (1982). Consumer's Attitudes About Energy Conservation in Sweden, Canada and the United States with Implications for Policymakers. Journal of Marketing and Public Policy, 57-67.

Chris Allen,  (1982). Perspectives on Mail Survey Response Rates: The Self-Perception Paradigm and Beyond. Marketing: Theory: Philosophy of Science Perspectives, 307-10.

Chris Allen,  (1982). Self-Perception Based Strategies for Simulating Energy Conservation. Journal of Consumer Research, 381-90.

Chris Allen,  (1981). "Causes of Mass Consumption- Related Societal Problems and the Role of Marketing in Fostering Solutions", Government Marketing: Theory and Practice. Praeger Publishing, 165-75.

Chris Allen, Charles Schewe, Judith Weber,  (1981). An Empirical Assessment of the Relative Marketing Orientations of Museum Directors and Marketing Practitioners. Educators' Conference Proceedings, 70-3.

Chris Allen, Charles  Schewe, Gosta Wijk,  (1981). Closing the Gap on Non Response Error. Annual Workshop Proceedings, 58-76.

Chris Allen, Charles Schewe, Bertil Liander,  (1981). Cross-Cultural Comparisons of a Conservation- Orientation Model. Consumers and Energy Conservation, 152-59.

Chris Allen, Marc Weinberger, William Dillon,  (1981). Negative Information: Perspectives and Research Directions. Advances in Consumer Research: Vol. 8, 398-404.

Chris Allen, Marc Weinberger, William Dillon,  (1981). The Impact of Negative Marketing Communications: The Consumers Union/Chrysler Controversy. Journal of Adversiting, 20-8.

Chris Allen, Charles Schaninger,  (1981). Wife's Occupational Status as a Consumer Behavior Construct. Journal of Consumer Research, 189-96.

Chris Allen, Charles Schewe, Gosta  Wijk, Bertil Liander,  (1980). An Exploratory Investigation of Consumer Alienation From the Marketplace: Sweden vs. the United States. 1980 Educators' Conference Proceedings, 444-47.

Chris Allen, Charles Schaninger,  (1980). Dual Career, Dual Income and Non-Work Wife Families: Perspectives and Research Directions. 1980 Educators' Conference Proceedings, 93-6.

Chris Allen, Roger Calantone, Charles Schewe,  (1980). Targeting Specific Advertising Messages at Tourist Segments. Tourism Marketing and Management Issues, 149-60.

Chris Allen,  (1980). Using Endorsements to Enhance the Impact of Energy Efficiency Labels: An Empirical Investigation. 1980 Educators' Conference Proceedings, 436-39.

Chris Allen, Charles Schewe, Gosta Wijk,  (1980). More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting. Journal of Marketing Research, 498-502.

Chris Allen,  (1979). "Marketing Expertise and the Resolution of Resource Limitation Problems: The Case of Energy Conservation", Public Policy Issues in Marketing: Vol. 1. University of Michigan, 131-45.

Chris Allen, William Dillon,  (1979). On Receptivity to Information Furnished by the Public Policymaker: The Case of Energy. 1979 Educators' Conference Proceedings, 550-56.

Research in progress
Title: Attitudinal Conditioning and Contingency Awareness: an Examination in the Framework of the APE Model
Description: Using the Associative-Propositional Evaluation Model as a framework, this research is exploring the role of contingency awareness in the formation of implicit and explicit brand attitudes. The research employs an evaluative (or simultaneous) conditioning procedure to create attitudes toward two unfamiliar cola brands. This work is in the analysis stage for a first round of data collection. A second data collection is expected, pending results and direction suggested by the present analysis. The target is presently undecided but likely will be an A-level marketing journal or a psychology journal.
Status: On-Going
Research Type: Scholarly

Title: Authentic Functioning and Authentic Objects: an Empirical Approach to the Role of Authenticity in ‘Green’ Consumer Behavior
Description: This work aims to explore the authenticity of branded products with respect to a relevant personality characteristic and some aspects of product/advertisement design. The personality characteristic involved is that of “authentic functioning”, or a motivation to behave in a manner consistent with the true self and to share the presence of this drive with others (Kernis and Goldman 2006). The product aspects build off previous consumer research and involve manipulating various signs and symbols as either indexical or iconic cues to authenticity. At present, this research is nearly a manuscript stage with the target being the Journal of Consumer Psychology.
Status: Writing Results
Research Type: Scholarly

Title: Investigating Deliberative and Spontaneous Inferences as Outcomes of Associative Learning with High versus Low Contingency Awareness
Organization: Association for Consumer Research
Location: Chicago, IL
Year: 2013

Title: Online Videos: What is Their Potential to Persuade
Organization: Society for Consumer Psychology
Location: San Diego, CA
Year: 2010

Title: Implicit and Explicit Brand Attitude Formation in Evaluative Conditioning: Insights from the Associative- Propositional Evaluation Model
Organization: Society for Consumer Psychology
Location: San Diego, CA
Year: 2009

Title: Dual Process Thinking: Automatic and Controlled Influences on Consumer Judgment
Organization: Society for Consumer Psychology
Location: New Orleans, LA
Year: 2008

Title: Getting a Handle on Branded Entertainment
Location: The Center for Brand and Product Management, University of Wisconsin, Madison, WI
Year: 2007

Title: Conditioning Implicit and Explicit Attitudes Using Celebrity Affiliates
Organization: Association for Consumer Research
Location: Memphis, TN
Year: 2007

Title: The Practice of Marketing Segmentation in Growing a Billion Dollar Brand
Location: Yale University
Year: 2004

Title: The Role of Marketing Leadership
Location: New York City
Year: 2004

Title: Inside Marketing Renewal at P&G
Organization: The Smeal College of Business, Penn State University
Location: State College, PA
Year: 2003

Title: Renewing the Marketing Culture at P&G: Conclusions from a Four-Stage Research Process
Location: P&G Headquarters, Cincinnati, Ohio
Year: 2002

Title: Branding Theory in Action
Location: Montreal
Year: 2000

Title: Strategies of Advancing Rigor and Relevance in Advertising Research
Location: San Antonio, TX
Year: 2000

Title: Contradictions, Paradoxes, and Dilemmas in Managing Innovation
Location: Covington, KY
Year: 1999

Title: Conducting Rigorous and Relevant Research: Start by Getting it Funded
Location: Los Angeles, CA
Year: 1999

Organization: AMA Educators' Conferences
Year: 1998

Title: Enriching Theory from the Domain of Practice
Location: Athens, GA
Year: 1998

Organization: ACR Conferences
Year: 1997

Title: Ethical Dilemmas in Laboratory Research
Location: Denver, CO
Year: 1997

Title: Diagnosing Demand Artifact Problems in Consumer Research: Moving from the Conjectural to the Empirical
Location: Columbia, SC
Year: 1997

Title: Renewing Customer Focus
Location: Winston Salem, NC
Year: 1997

Title: Emerging Trends in Information Processing
Location: Bloomington, IN
Year: 1995

Title: On the Value of Explicitly Incorporating Emotional Experience into the Fishbein Attitude Model: An Empirical Assessment
Location: Vancouver, CA
Year: 1992

Organization: Direct Marketing Symposium Program Committee
Year: 1989

Title: On Assessing the Emotionality of Advertising Via Izard's Differential Emotions Scale
Year: 1988