Marketing PhD Students

Alberto researches information processing, political ideology and persuasion. His interests center largely on the process of consumption, with particular interest in the appeal of discomforting or aversive experiences.

Hyerin’s research is in the areas of political psychology and social influence.

Quintessa is curious about consumers' triggers, emotions and feelings, and the decision-making process under various social phenomena. She aims to study information processing and self-perception to promote well-being and awareness.

Yujin studies consumer responses to brands that promote the inclusion of groups stereotypically unassociated with a particular domain and consumer perceptions of VR experiences.

Eda studies consumer emotions and feelings, such as regret and disappointment, judgment and decision-making, luxury consumption patterns, and celebrity endorsements.

Kristian’s research aims to understand how different cognitive processes affect consumer attitudes, judgements and mindsets, as well as different strategies that may change as consumer’s cognitive processing.