Marketing PhD Students

Headshot of Alberto Barchetti

Alberto Barchetti

3380 Carl H. Lindner Hall


Alberto researches information processing, political ideology and persuasion. His interests center largely on the process of consumption, with particular interest in the appeal of discomforting or aversive experiences.

Headshot of Hyerin Han

Hyerin Han

3380 Carl H. Lindner Hall

Hyerin’s research is in the areas of political psychology and social influence.

Headshot of Yujin Lee

Yujin Lee

3380 Carl H. Lindner Hall

Yujin's research includes two areas: how product aesthetics shape different processes of inference-making and how ideological differences drive the preference between material and experiential consumption.

Headshot of Eda Ozturk

Eda Ozturk

3380 Carl H. Lindner Hall

Eda studies consumer emotions and feelings, such as regret and disappointment, judgment and decision-making, luxury consumption patterns, and celebrity endorsements.

Headshot of Kristian Park

Kristian Park

3380 Carl H. Lindner Hall

Kristian’s research aims to understand how different cognitive processes affect consumer attitudes, judgements and mindsets, as well as different strategies that may change as consumer’s cognitive processing.

Headshot of Liang Shen

Liang Shen

3380 Carl H. Lindner Hall


Liang explores the influence of different information modalities on the potential to promote sustainable behaviors and biodiversity conservation. She also investigates how consumers respond to different types of threats.

Headshot of Emma Sittenauer

Emma Sittenauer

3380 Carl H. Lindner Hall


Emma’s research centers around consumer perceptions in the areas of personal identity, impression formation, communication norms and the effects of digital media.