Department of Marketing

What's it like to be a part of one of the nation's top public university marketing programs? It means learning about new product development, advertising strategy, competitive intelligence, global brand value, focus groups, and more, from the best.

Nearly 200 Bachelor of Business Administration students graduate from our business school each year with focal concentrations from our nationally-ranked marketing program. Theses students are challenged with coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-business Marketing, as well as Advertising, Direct Marketing, and Internet Marketing.