Department of Marketing

What does it mean to study marketing in Cincinnati? With multiple Fortune 500 companies and marketing firms calling the city home, Cincinnati is often considered the brand capital of the world. This means access to an ecosystem of marketing expertise from industry leaders and world-class faculty. Through experiential learning, interaction with local business partners and co-op opportunities, you will learn how customers think and behave, and how organizations can create and deliver value.

As the most populous major on campus, we offer the breadth of knowledge and experiences needed to succeed in today’s marketing environment while maintaining our dedication to student experience and success. Advertising, brand management, digital marketing, fashion marketing, marketing research and analytics, product development, professional selling and retail strategy — these career areas and more are supported with the wide range of marketing courses that we offer. 

Our research faculty are world-renowned consumer psychologists who specialize in understanding why we do what we do. We rank third in the world for articles for publications in the Journal of Consumer Psychology.

From first-generation college student to earning three marketing degrees at Lindner, Ryan Gaffney, BBA ’16, MS ’17, PhD ’21, shares how his passion for marketing and consumer behavior shaped his academic and professional journey on the Bearcats Mean Business podcast.

Department of Marketing
Carl H. Lindner Hall
2906 Woodside Drive
PO Box 210211
Cincinnati, OH 45221-0211
Phone: 513-556-7100

Karen Machleit, PhD
Department Head, Professor
Email: k.machleit@uc.edu
Phone: 513-556-7102

Leah Jonas
Manager, Unit Operations
Email: leah.jonas@uc.edu
Phone: 513-556-7100