Department of Marketing
What's it like to be a part of one of the nation's top public university marketing programs? It means learning about new product development, advertising strategy, competitive intelligence, global brand value, focus groups, and more, from the best.
Nearly 200 Bachelor of Business Administration students graduate from our business school each year with focal concentrations from our nationally-ranked marketing program. Theses students are challenged with coursework in Retailing, Marketing Research, Sales Management, International Marketing, Buyer Behavior, Business-to-business Marketing, as well as Advertising, Direct Marketing, and Internet Marketing.
Professor Jane Sojka's Women in Sales course featured on Local12 news segment
The piece highlights how Professor Sojka is changing the ways women approach sales and the business world in general.
Congratulations to Professor Joshua Clarkson
Professor Clarkson recently published Self-Regulation and Ego Control, with co-authors Edward R. Hirt and Lile Jia.
Professor James Kellaris referenced in the article "Hotline Sing: An Investigation Into Hold Music"
A quick perusal of social media proves Australians, and presumably the rest of the world, aren’t the biggest fans of hold music—particularly the classical loops made famous by Centrelink. The most common twitch-inducing factor for customers seems to be the tease of being interrupted by a recorded message. Read the article and Professor Kellaris' study.
Our mission is to ensure that the Lindner Marketing Department is preparing students to think independently and critically so that they select the right tools for today and the future, and to advocate for the department and students. Learn more about our Advisory Board.