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Rob Schuette

Headshot of Rob Schuette, PhD

Rob Schuette, PhD

Adjunct Professor, Department of Marketing

A Social Psychology PhD, I am the Director of Business Research for Market Intelligence Group. For UC's Marketing Department, I teach evening sections of Consumer Behavior and Marketing Metrics.

Teaching Interest
Consumer Behavior
Marketing Metrics

Research Interest
The impact of attitudes upon behavior.
The development and change of attitudes.

History
Institution: Market Intelligence Group
Title: Director of Business Research

Awards | Honors
Organization: National Science Foundation
Name: 3 Year Graduate Research Fellowship
Year Received: 1989

Education
Institution: Indiana University
Location: Bloomington, IN
Major: Social Psychology
Dissertation: Interpersonal Power and Illusory Correlation
Completed: 1996
Degree: Ph D

Institution: University of Dayton
Location: Dayton, Ohio
Major: Psychology
Completed: 1988
Degree: BS

Published Contributions
Robert Schuette, Russell Fazio,  (1995). Attitude Accessibility and Motivation as Determinants of Biased Processing: A test of the MODE Model. Personality and Social Psychology Bulletin, 704-710.