(Cony) MingShen Ho
Research Interest
Consumer Behavior, Self-Control, Goals.
Education
Institution: University of Florida
Location: Gainesville
Major: Sport management
Completed: 2012
Degree: MS
Institution: National ChengChi University
Location: Taiwan
Major: History
Completed: 2009
Degree: BA
Presentations
Title: Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Year: 2019
Title: Goal Paralysis: The Effect of Incidental Luck on Consumer Goal Pursuit
Organization: UC Consumer Behavior Research Camp
Location: Cincinnati, Ohio
Year: 2018
Title: How incidental luck impacts goal pursuit
Year: 2017
Title: The unexpected upside of sub-goal failure.
Year: 2016