Fritz Russ

Headshot of Fritz Russ, PhD

Fritz Russ, PhD

Professor and Dean Emeritus, Department of Marketing


Former Dean and former Senior Vice Provost.

Teaching Interest
Marketing Research
International Marketing

Institution: Carnegie-Mellon University
Major: Industrial Administration
Completed: 1971
Degree: Ph D

Institution: Carnegie-Mellon University
Major: Industrial Administration
Completed: 1969
Degree: MS

Institution: Florida Presbyterian College (now Eckerd College)
Major: Economics
Completed: 1966
Degree: BA

Research in progress
Title: Predictors of Changes in Intercollegiate Athletics Attendance
Description: The first of several empirical studies examining the impact of performance and marketing variables on year-to-year changes in attendance at intercollegiate sporting events, this study examines the last three years of attendance at every Division I women's basketball teams.