Fritz Russ
Fritz Russ, PhD
Professor and Dean Emeritus, Department of Marketing
Former Dean and former Senior Vice Provost.
Teaching Interest
Marketing Research
International Marketing
Education
Institution: Carnegie-Mellon University
Major: Industrial Administration
Completed: 1971
Degree: Ph D
Institution: Carnegie-Mellon University
Major: Industrial Administration
Completed: 1969
Degree: MS
Institution: Florida Presbyterian College (now Eckerd College)
Major: Economics
Completed: 1966
Degree: BA
Research in progress
Title: Predictors of Changes in Intercollegiate Athletics Attendance
Description: The first of several empirical studies examining the impact of performance and marketing variables on year-to-year changes in attendance at intercollegiate sporting events, this study examines the last three years of attendance at every Division I women's basketball teams.