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Empowering Business Problem Solvers

At the University of Cincinnati Carl H. Lindner College of Business, we empower business problem solvers to tackle some of the world’s biggest challenges.

We fuel professional growth through our distinctive combination of academic and hands-on experiences:

  1. A problem-solving mindset
  2. Flexibility
  3. Experiential learning through co-op
  4. Community
  5. Cincinnati

A Problem-Solving Mindset

Lindner College of Business (LCOB) students pose for undergraduate marketing materials.

Lindner students start business classes on Day One of their first year. Our curriculum begins with a foundational understanding of all business disciplines and includes critical first-year courses (Business Pathways and Essentials of Business) designed to build confidence, enhance skill sets and create tomorrow’s business rock stars. 

Imagine partnering with a leading company such as Fifth Third Bank, Kroger or the Cincinnati Reds. Then meeting with executives and performing a strategic analysis of their operations. At Lindner, you’ll do just that, learning how to fully research a company and its industry, brainstorm and investigate potential strategies, and ultimately present recommendations to the client. 

two men and one woman in UC apparel sit at an outdoor table as if working on a project together

Conducting a SWOT analysis for a Fortune 500 company in your first semester might sound intimidating — that’s the point! Project Strategy gets that intimidation right out of the way so students can ramp up quickly for future coursework.

Welcome to the exciting world of startups where you’ll hone your creative, innovative and entrepreneurial skills, dream up a new product or service and then perform market research, develop financial models and create a business plan to support and launch your concept.

Student story: Nick Nguyen’s sneaker reselling business finds more-than-solid footing

Less than three years after emigrating to the United States from Vietnam, Nick Nguyen, BBA ’23, opened a retail space for his business, From The Sidewalk, all while closing in on a finance degree.

Student story: Joe Niehaus followed his entrepreneurial spirit to open Hunny Bee’s

Niehaus, BA ’21, turned down a career in financial services in favor of co-founding a restaurant, Hunny Bee’s, in Dayton, Ohio, a little over seven months after graduation. He credits Lindner’s various career-building resources with creating opportunities for him.

Want to make a difference? A Lindner business education isn’t limited to the for-profit realm. Through Project Impact, you’ll partner with a mission-driven, non-profit organization to drive positive change in our community.


Students work collaboratively on a Business project

Over 60% of Lindner students enter as Business Undecided. That's okay! As a first-year student, you’re not expected to know exactly what you want to study, much less what you want to do for the rest of your life. We believe exploring your options is part of what college is all about. 

At Lindner, you’ll get straight down to business exploring where you can go with your education. Your foundational First-Year Experience courses, part of our core curriculum, sets students up to pursue diverse curricular interests. 

Lindner Majors

  • Accounting
  • Business Analytics*
  • Business Economics
  • Economics
  • Entrepreneurship
  • Finance
  • Industrial Management* 
  • Information Systems* 
  • Insurance & Risk Management 
  • International Business 
  • Marketing 
  • Operations Management 
  • Real Estate 

*STEM Discipline 

Lindner Minors

  • Accounting
  • Business Analytics*
  • Economics
  • Entrepreneurship
  • Finance
  • Information Systems* 
  • Insurance & Risk Management 
  • International Business 
  • Marketing 
  • Professional Sales
  • Real Estate 

*STEM Discipline 

Student Story: Evan Eskilson to have ‘front row seat’ in learning, shaping global ecological economics

Before he was a Kautz-Uible Fellow, the youngest speaker at an American Solar Energy Society conference and granted a full academic scholarship to attend graduate school at a prestigious European university, Evan Eskilson was simply exploring his options.

“Once upon a time, I think many students chose to study business to figure out how to make money. I think, increasingly, students come to business to make a difference.”

— Marianne W. Lewis, PhD | Dean, Lindner College of Business —

Experiential Learning through Co-Op

a female student with long hair and beige polka dot blouse sits at a desk in a corporate office with American Modern lego sign behind her

UC invented co-op in 1906. Today, our commitment to “learning by doing” has never been stronger. By embedding paid, professional experiences within our academic programs, co-op helps Lindner students gain the skills, confidence and connections that accelerate their learning and their careers. 


At the university that founded co-op — ranked as the No. 1 public co-op university and consistently Top 5 in the nation — you’ll immerse yourself in an innovative and experience-based curriculum that includes cross-disciplinary projects, remote work options and industry certifications. To ensure success, you’ll be assigned a personal academic advisor and a career coach to help you navigate academic and professional experiences. 

Choose Your Own Adventure

A creative working on major motion pictures. A marketing marvel consulting for a local Fortune 500 company. A recent graduate flying high with one of the world’s largest corporations. A finance whiz destined for the C-suite.

Such are the wildly divergent, yet similarly impactful voyages in cooperative education experienced by Lindner students.

Hit the Ground Running

  • 1,300+ Lindner students complete a co-op per year. 
  • Lindner co-ops and interns earned an average of $10,800 per semester in 2021-22. 
  • 92% of Lindner students obtained a full-time job within three months of graduation (75% survey response rate). 
  • Lindner students with four or more co-ops are more likely to find work within three months of graduation and earn an average starting salary in excess of $62,000

Take Advantage of Lindner Advantages

The Lindner Career Services staff is specifically dedicated to business students like you. You’ll have access to: 

  • Virtual Interview System 
  • Career Assessments 
  • Resumé Critiques 
  • Career Fairs 
  • Networking Events 
  • Employer Information Sessions 
  • Online Networking Portal 
  • Job Search Strategies 
  • Professional Workshops and Events 
  • Weekly Job Announcements 
  • On-Campus Interviews 
  • Mock Interviews 
  • Industry-Specific Panels
a young man with dark curly hair and glasses wearing all black is in a room with circular bright lights and a vertical black background

"In ten weeks, I was able to gain an in-depth understanding of the ever-changing realm of paid media through strategic analyses and interactions with industry leading brands such as Snap Inc., TikTok and Google."

- Joshua Moore, BBA ’23 -
[Moore, an entrepreneurship major, on his experience as a Digital Marketing Analyst with Red Ventures.]


University of Cincinnati Lindner College of Business Fellows enjoyed the Toast 2022 ceremony at The Graduate Hotel Thursday April 7, 2022. Photo by Joseph Fuqua II

No matter your background, you’ll find a home at Lindner. After all, today’s leading companies — and tomorrow’s leaders — comprise individuals from a wide variety of geographies, genders, ethnicities and nationalities. 

With Lindner as a “home base,” students find unlimited possibilities to get involved. In addition to more than 500 clubs and activities campus-wide, Lindner offers programs and student organizations specific to business majors. Our community-within-a-community supports both academic and personal achievement. 

Business Fellows

  • The first program at an Ohio business school specifically dedicated to supporting African American, Hispanic, Latinx and Native American students
  • Personalized academic and career advising
  • A mentor network and professional development workshops

Lindner Women in Business

  • Business opportunities and resources for women
  • Corporate speakers and company visits with regional CEOs
  • Annual Empowerment Day with presentations from top female leaders at companies such as Procter & Gamble, JPMorgan Chase and Facebook

Pride at Lindner

Programming, speakers and events to promote an empowering environment for LGBTQ students, faculty, staff, and community allies.


City of Cincinnati skyline lit during the Blink event shown from the Covington, KY. UC/Joseph Fuqua II

Cincinnati is where you’ll find inspiration and energy. Boasting more Fortune 500 companies per capita than New York, Los Angeles, Chicago or Boston, Cincinnati also lays claim to the region’s entrepreneurial spirit. The Queen City’s startup ecosystem, with nearly $100 million invested in venture capital alone, is among the region’s most active. 


Number 1 city for recent college grads [Forbes]

Lindner College of Business News


Lindner tops rankings for data science in U.S. again

October 14, 2020

The Master of Science in Business Analytics (MS-BANA) program at the University of Cincinnati Carl H. Lindner College of Business was recently ranked No. 1 in the United States by Predictive Analytics Today. This is the second year that Lindner has achieved a No. 1 ranking from the research entity.


Mother, daughter Bearcats embody “Latinos en Acción”

October 14, 2020

When Giselle Coleman-Martinez (A&S ’20) enrolled at the University of Cincinnati and expressed interest in joining Latinos en Acción, her mother, Lisette Martinez (Bus, Marketing ’96), was especially pleased. “I was a founder of that organization,” Lisette Martinez told her daughter.

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