What is Marketing?

Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.

Admission Requirements

First-year applicants are those who have not enrolled in college or university courses (other than Post Secondary Enrollment Options Program) since graduating from high school.

Bachelor of Business Administration Program (Traditional Studies)
Freshman applicants to the BBA programs, please visit the Admission Requirements page for further information. Applicants are advised that Lindner requires four units* of college preparatory mathematics for admission to all bachelor degree programs.

*Four units of college preparatory mathematics, to include at least algebra I and II, and two additional units such as calculus, pre-calculus, statistics, functions or finite mathematics.

 Bachelor of Business Administration Program (Marvin P. Kolodzik Business Scholars)
The Marvin P. Kolodzik Business Scholars (KBS) Program is designed for highly motivated students with superior academic ability. This educational experience seeks to admit new freshmen, transfer, transition and current Lindner College of Business students who have demonstrated outstanding academic performance. In addition, the program seeks to admit candidates who are innovative and who have the ability to think globally and work collaboratively. KBS students value choice, creativity and individuality, have passion for their chosen specializations, and appreciate community and teamwork. Admission is highly selective. 

Applicants for the KBS Program must meet the Lindner general admission criteria. Prospective freshmen must be eligible for the Cincinnatus Scholarship. To be considered for the Cincinnatus Scholarship, applicants must have a completed admission application (including high school transcripts and ACT or SAT scores) on file with the Office of Admissions no later than December 1 of the applicant's high school senior year.

Transfer, transition and current Lindner students are considered for admission through the beginning of their junior years. Applicants must have a minimum cumulative GPA of 3.4 to be considered for admission. Interested students who meet the required grade point average should contact the director, Undergraduate Enrollment Services, Lindner Hall, Suite 103, prior to April 1.

Bachelor of Business Administration Program (Carl H. Lindner Honors-PLUS Program)
The Carl H. Lindner Honors-PLUS Program is designed for highly motivated students with superior academic ability and demonstrated leadership skills who are committed to a career in business. This educational opportunity seeks to admit students for the freshmen year. In addition to being academically strong, selection is based upon candidates' non-academic and extra-curricular profile. Admission is highly selective.

Applicants for the Carl H. Lindner Honors-PLUS Program must meet the Lindner College of Business general admission criteria. Prospective freshmen must be eligible for the Cincinnatus Scholarship. To be considered for the Cincinnatus Scholarship, applicants must have a completed admission application (including high school transcripts and ACT or SAT scores) on file with the Office of Admissions no later than December 1 of the applicant's high school senior year.

On occasion, transfer, transition and current Lindner students may be admitted as rising sophomores. Applicants must have a minimum cumulative GPA of 3.6 to be considered for admission at this level, and high school credentials are used in combination with freshman year accomplishments. Interested students who meet the required grade point average should contact the director, Undergraduate Enrollment Services, Lindner Hall, Suite 103, prior to April 1.

The Circle of Excellence is a selective distinction for top performing students, providing them with access to certain business honors privileges in order to further their PACE development. This educational opportunity seeks to admit incoming freshmen students. Selected students have access to honors sections of core courses and specialty courses such as studios. Priority registration and specialized Lindner Career Services events are additional benefits for these outstanding students.

Applicants for the Circle of Excellence must meet the Lindner general admission criteria. Prospective freshmen must be eligible for the Cincinnatus Scholarship. To be considered for the Cincinnatus Scholarship, applicants must have a completed admission application (including high school transcripts and ACT or SAT scores) on file with the UC Office of Admissions no later than December 1 of the applicant's high school senior year.

Current Lindner freshmen and sophomores are considered for admission.  Applicants must have a minimum cumulative GPA of 3.4 to be considered for admission. Interested students who meet the required grade point average should contact the director, Undergraduate Enrollment Services, Lindner Hall, Suite 103, prior to April 1.

Successful marketers have excellent written and oral communication skills and are comfortable working in group settings. Typically, they are interested in understanding human behavior. Quantitative analysis and mathematical proficiency are also important in the marketing professions.

Graduates of this major in the UC Carl H. Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.   

Academic advisors are trained to assist students and are available on an appointment basis and on a walk-in basis during specific periods. They can help with scheduling and other questions about subjects such as study abroad, co-op and internship, academic planning, course pre-requisites and the curriculum.

The Carl H. Lindner College of Business has assigned advisors for all students. Students may schedule appointments with advisors online by using the Starfish scheduling tool which is integrated into Blackboard. Students who need assistance may come to 105 Lindner Hall or telephone (513) 556-7030.

Prospective students interested in transitioning to Lindner are invited to attend an information session held weekly. Students should telephone (513) 556-7030 to schedule a session.

The degree of bachelor of business administration is granted to those who complete satisfactorily the required course work for the specified degree, with university, college, major and minor grade point averages of 2.0 or better. This includes the university’s general education requirements. All students must meet the residency requirements of the college and must contract for graduation. 

Students wishing to transfer to the Lindner College of Business from colleges and universities other than the University of Cincinnati must meet or exceed each of the requirements stated below. Please note that the collegiate grade point average for transfers from other colleges and universities is calculated utilizing all course work attempted at each college and university attended.

1.  Cumulative collegiate Grade Point Average (GPA) of 2.5 or higher on a 4.0 scale over all course work attempted.  

2.  Must demonstrate appropriate progress toward completion of the required mathematics courses. Students enrolled in the bachelor of business administration degree must complete either Math 1046 (Business Calculus, a 5 hour course), Math 1044 (Applied Calculus I) with a grade of C- or better and Math 1045 (Applied Calculus II) (a 6-hour math sequence) or its equivalent, OR Math 1061 (Calculus I - 4 hours) with a grade of C- or better and Math 1062 (Calculus II - 4 hours) or the equivalent from another institution. 

3.  Must be in good standing in current college or university. Conditional offers of admission will be made using transcripts with courses in progress. A final transcript is required before the student is allowed to enroll.  

Students may apply online at Admissions. Lindner admits transfer students to begin in each academic term. 

Applicants wishing to transition from other UC colleges to the Lindner College of Business must meet or exceed each of the admission requirements stated below. Please note that the collegiate grade point average for students transitioning from other colleges is calculated utilizing all college-level course work attempted at each UC college and other universities attended.

1.  Cumulative collegiate grade point average (GPA) of 2.5 or higher on a 4.0 scale over all course work attempted.   

2.  Must demonstrate appropriate progress toward completion of the required mathematics courses. Students enrolled in a bachelor of business administration degree must complete either Math 1046 (Business Calculus, a 5 hour course), Math 1044 (Applied Calculus I) with a grade of C- or better and Math 1045 (Applied Calculus II) (a 6-hour math sequence) or its equivalent, OR Math 1061 (Calculus I - 4 hours) with a grade of C- or better and Math 1062 (Calculus II - 4 hours) or the equivalent from another institution. 

3.  Must have at least a 2.0 University of Cincinnati GPA, in addition to a 2.5 overall GPA. Conditional offers of admission will be made using transcripts with courses in progress. A final transcript is required before the student is allowed to enroll.     

Applications for Change in College and Program may be obtained online at the Registrar's website. Applications are due by the date printed on the application. All applications for Lindner must be submitted to the Undergraduate Programs Office, Lindner Hall, Suite 105.

Lindner accepts transition students to begin in each academic term. Students must meet the above admission requirements by the end of the semester prior to admission. 

First Year Business Coursework

Course Title/Desc Credit
First Year Business Coursework

BA1041 Business Pathways I

1
BA1042 Business Pathways II

1
BA1080 Career Success Strategies (FYE)

1
ECON1001 Introduction to Microeconomics

3
ECON1002 Introduction to Macroeconomics

3
MGMT1051 Essentials of Business I

2
MGMT1052 Essentials of Business II

1

First Year Non-Business Coursework

Course Title/Desc Credit
First Year Non-Business Coursework

COMM2081 Business Communication

3
ENGL1001 English Composition

3
MATH1044 Applied Calculus I

3
MATH1045 Applied Calculus II

3

Lower Core Coursework

Course Title/Desc Credit
Lower Core Coursework

ACCT2081 Financial Accounting

3
ACCT2082 Managerial Accounting

3
BANA2081 Business Analytics I

3
BANA2082 Business Analytics II

3
BLAW2080 Legal Environment of Business

3
ENGL2089 Intermediate Composition

3
IS2080C Digital Technologies for Business

3
MKTG2080 Introduction to Marketing

3

Capstone

Course Title/Desc Credit
Capstone

BA5080 Business Strategy

3

Marketing Major Courses

Students complete six hours of required marketing courses and twelve hours of approved marketing electives.
Course Title/Desc Credit
Marketing Major Courses

Students complete six hours of required marketing courses and twelve hours of approved marketing electives.

MKTG3080 Marketing Research

3
MKTG3085 Consumer Behavior

3
Marketing Electives

Students complete twelve hours of approved marketing electives. No more than three hours of marketing study abroad coursework and three hours of approved DAAP courses may apply toward these hours.

12

Upper Core Coursework

Course Title/Desc Credit
Upper Core Coursework

BA3080 Business Professionalism and Character

3
FIN3080C Business Finance

3
INTB3080 Global Environment of Business

3
MGMT3080 Management

3
OM3080 Operations Management

3

Foreign Language or Study Abroad

Course Title/Desc Credit
Foreign Language or Study Abroad

Foreign Language or Study Abroad

XXXXxxxx

6

Free Electives

Course Title/Desc Credit
Free Electives

Free Electives

XXXXxxxx

18

General Education

Course Title/Desc Credit
General Education

Natural Sciences

XXXXxxxx

6
BoK Courses--FA/HU/HP/SS

XXXXxxxx

6

Marketing Electives

Course Title/Desc Credit
Marketing Electives

DAAP2013C A Non-Designer's Guide to Graphic Design

3
INTB3090 Study Abroad: International Retailing

3
INTB3093 Study Abroad: South Africa - Microbusiness Marketing Strategy

3
DAAP3000 Applied Trend Research and Analysis

3
INTB3098 Study Abroad - European Union

3
MKTG Electives

Marketing major electives may be chosen from any MKTG courses at the 3000 level or higher.

Application Deadlines

Prospective Freshmen - Freshman applicants hoping to begin in the fall semester are urged to submit their applications prior to December 1. Applications should be filed as soon after September 1 of the previous year as possible. First-year students must provide an official transcript of their high school record and scores from the Scholastic Aptitude Test (SAT) or the American College Testing (ACT) program. Those who have participated in a Post Secondary Enrollment Options Program should submit official copies of any college or university transcripts. The Lindner College of Business admits freshmen to begin in the fall or spring semesters.  

Changing Majors within UC - Students applying for admission to the Lindner College of Business from other UC Colleges should complete a Change in College Application form in accordance with the semester deadlines printed on the reverse side of the form. This document may be obtained online at the Registrar's website.

Transferring to UC - Students applying for admission to the Lindner College of Business from non-UC colleges should submit a University of Cincinnati online application, at Admissions. Students are urged to file their applications at least two months prior to the beginning of the semester in which they hope to enter the college.

The University of Cincinnati and all regional campuses are accredited by the Higher Learning Commission.


The UC Lindner College of Business has been accredited continuously since 1919 by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business colleges.