Why study Marketing?
Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.
First-year applicants are those who have not enrolled in college or university courses (other than Dual Enrollment or College Credit Plus courses) since graduating from high school.
Bachelor of Business Administration Program (Traditional Studies)
Freshman applicants to the BBA programs, please visit the Admission Requirements page for further information. Applicants are advised that Lindner requires four units* of college preparatory mathematics for admission to all bachelor degree programs.
*Four units of college preparatory mathematics, to include at least algebra I and II, and two additional units such as calculus, pre-calculus, or finite mathematics.
Successful marketers have excellent written and oral communication skills and are comfortable working in group settings. Typically, they are interested in understanding human behavior. Quantitative analysis and mathematical proficiency are also important in the marketing professions.
Graduates of this major in the UC Carl H. Lindner College of Business pursue many different careers. A few examples include: professional selling, sales management, retail management, marketing research, customer service, brand management, product development, advertising and public relations.
UC Lindner College of Business students may select marketing as a major, part of a double major or a minor, allowing students to add marketing as a second area of expertise to their chosen major. Another Lindner program that may be attractive to students interested in marketing is the minor in professional sales.
Qualified UC students enrolled in non-Lindner baccalaureate degree programs may also pursue a discipline-specific minor in the Lindner College of Business or a minor in business administration, which follows a sequence of courses designed to give them experience in the business fundamental disciplines.
To add a minor, all students must file the online Business Minor Appplication Form.
For more application information and a complete list of minor options, visit the Business Minors Website.
Please note: students may not double count courses between Lindner majors and minors.
Academic advisors are trained to assist students and are available on an appointment basis and on a walk-in basis during specific periods. They can help with questions about scheduling, academic planning, course pre-requisites, the curriculum, and how study abroad and co-op fit with degree plans.
The Carl H. Lindner College of Business has assigned advisors for all students. Current students who need assistance may:
- Contact their advisor in My Bearcats Network
- Come to the Undergraduate Programs Suite in Lindner Hall
- Telephone (513) 556-7030
Prospective students interested in transitioning to Lindner are invited to attend an information session. Information session dates and times can be found online under transition students. Additional details about planning your transition can be supported by the Transfer & Transition Advising Center. Transition students must attend orientation before registering for Lindner classes.
Success in today’s business environment is primarily driven by who students are and how they act. Accordingly, Lindner offers an innovative approach to business education that we call PACE. The PACE framework allows students to create a customized roadmap for developing proficiency in Professionalism, Academics, Character and Engagement to ensure they can successfully pursue the personal and professional goals they are passionate about.
- Lindner’s real-world learning opportunities ensure that our students learn the professional communication skills they need to excel in today’s business environment.
- Lindner’s Career Services (career services) team works with undergraduate students to help them obtain real world work experience through co-operative education. Career services guides students in developing resumes, learning interviewing techniques and obtaining the practical skills that fulfill the expectations of businesses.
- Lindner students are distinct individuals with unique goals and interests, and that is why our curriculum ensures that students have a foundational understanding of the key business functions. The breadth of majors and minors allows students to add a second major or minor that will customize their education for added value. Students can augment in-class learning with co-operative education, internships and international study abroad experiences.
- Character means having the strength and conviction to both lead and work with teams made up of diverse social, cultural and economic viewpoints. Ethics seminars, global experiences and leadership opportunities prepare students to deal with philosophical questions that have become real-world dilemmas. Lindner business courses help students build these skills through hands-on, collaborative projects, often working with Cincinnati businesses.
- Students’ lives and careers will be comprised of much more than just work. Community service, citizenship and organizational involvement are all key components of personal growth. In Lindner, students are encouraged to get involved in the things they care about via the 20-plus student organizations within the Lindner College of Business, the 300-plus organizations within the University of Cincinnati and ongoing partnerships with service organizations like the United Way of Greater Cincinnati.
The Business Fellows is a vibrant college community that provides a supportive academic, social and professional environment for students of color. Selected students will benefit from dedicated support, scholarship opportunities, peer/professional mentoring and cultural activities.
Lindner Business Honors (Honors) attracts ambitious students who are intellectually curious and face new challenges head on. In alignment with the college’s unique distinctions, Honors is built on four pillars:
- Dedicated Infrastructure of Honors Faculty and Staff: A team of outstanding professionals to help student’s leverage the skills and knowledge they develop to pursue new experiences.
- Foundation for Exploration, Freedom for Flexibility: Students will utilize their learning communities to explore all that Lindner has to offer.
- Specialized Academic and Experiential Learning: An accelerated, interdisciplinary curriculum with problem solving as a common thread.
- Personalized Honors Communities: Personalized communities that support the entire college experience as foster a special sense of legacy.
The Lindner College of Business offers a variety of study abroad programs in every continent of the globe ranging from one week to a full semester abroad. General international business and culture programs are offered to freshmen and sophomores while discipline specific programs are offered to upper classmen. Students receive credit toward their degree, while gaining real-world international experience in their area of study. Study Abroad includes academic coursework at UC, and lectures, company visits and cultural activities overseas. To learn more, visit Study Abroad.
Co-operative Education provides students with real-world work experiences with leading businesses throughout the United States.** These opportunities are the perfect time for students to “test” out their major(s) and discover which type(s) of work they most enjoy. Our employer partners pay students real money and assign students real work (versus just “busy work”) which means the co-op experience provides Lindner students with a huge competitive advantage when they enter the workforce. Because different employers and industries have different staffing needs throughout the year, co-op may be part-time, full-time, or during various terms. For first-year students beginning in fall 2024, two co-op experiences will be required for graduation.
**International co-ops are possible/supported but not common.
The degree of bachelor of business administration is granted to those who complete satisfactorily the required course work for the specified degree, with university, college, major and minor grade point averages of 2.0 or better. This includes the university’s general education requirements. All students must meet the residency requirements of the college (50% of business courses in the last 30 hours of your degree must be taken in residence) and must contract for graduation.
Students wishing to transfer to the Lindner College of Business may find additional details about transfer requirements here.
Students may apply online at Admissions. Lindner admits transfer students to begin in each academic term.
UC has developed clear pathways (articulation agreements) between select associate degrees at partner institutions and compatible bachelor’s degrees at UC. Each pathway includes a Transfer Degree Map that offers a semester-by-semester course comparison to assist with your transfer planning.
The following institutions have Transfer Degree Maps for this major:
- Cincinnati State Technical & Community College
- Sinclair Community College
- Chatfield College
Applicants wishing to transition from other UC colleges to the Lindner College of Business must meet or exceed each of the admission requirements stated below. Please note that the collegiate grade point average for students transitioning from other colleges is calculated utilizing all college-level course work attempted at each UC college and other universities attended.
1. Cumulative collegiate grade point average (GPA) of 2.5 or higher on a 4.0 scale over all course work attempted.
2. Must demonstrate appropriate progress toward completion of the required mathematics courses.
- BBA or BA degrees: Math 1044 (Applied Calculus I – 3 hrs) with a grade of C- or better; or
- BBA or BA degrees: Math 1046 (Business Calculus – 5 hrs) with a grade of D- or better;
- BS degrees: Math 1061 (Calculus I – 4 hrs), C- or better
3.At least 30 completed semester hours.
To apply, complete the Change of College Web Form. Applications deadlines are listed on the application.
Lindner accepts transitions students every term. Students must meet the above admissions requirements by the end of the semester prior to admission.
The UC Lindner College of Business welcomes international applicants who seek a challenging academic environment. The Office of Admissions will send an international application packet upon request. Note that if your native language is not English, you will be required to take an English proficiency examination. Please reference the Office of Admissions website with international student information for the Lindner minimum standards.
International applicants at the first-year level must have a strong mathematics background and be prepared to begin the college's calculus sequence.
International applicants who are transferring to the UC Lindner College of Business must demonstrate appropriate progress toward completion of the required mathematics courses. Students enrolled in a bachelor of business administration degree must complete either Math 1046 (Business Calculus, a 5 hour course), Math 1044 (Applied Calculus I) with a grade of C- or better and Math 1045 (Applied Calculus II) (a 6-hour math sequence) or its equivalent, OR Math 1061 (Calculus I - 4 hours) with a grade of C- or better and Math 1062 (Calculus II - 4 hours) or the equivalent from another institution.
The University of Cincinnati requires that all transcripts be official copies with an official translation attached. Lindner requires all students who have earned credit at foreign universities to have the documents evaluated by a credit evaluation service prior to registering for classes at the university. A copy of the evaluation must be received by Lindner at least two weeks prior to the date the student is scheduled to register for classes.
Such an evaluation may be obtained from:
World Education Services
568 Broadway, Suite 301
P.O. Box 745
New York, NY 10013
Web Address: wes.org
Other such agencies may be located via the Internet.
Although the UC Lindner College of Business does not require international applicants to take the Scholastic Aptitude Test (SAT) or the American College Test (ACT), it is highly recommended.
Contact the Office of Admissions for further information regarding admission procedures and deadlines for Lindner.
Prospective Freshmen - Additional details regarding the freshman application deadlines can be found here. .
Changing Majors within UC - Students applying for admission to the Lindner College of Business from other UC Colleges should complete a Change of College Web Form in accordance with the application deadlines printed on the form.
Transferring to UC - Additional details regarding the transfer application for admission can be found here.
The UC Lindner College of Business has been accredited continuously since 1919 by AACSB International, the Association to Advance Collegiate Schools of Business, the premier accrediting agency for business colleges.
Carl H. Lindner Hall, Room 1352
Cincinnati, OH 45221-0020
Find related programs in the following interest areas:
Program Code: 22BAC-MKTG-BBA