Marketing

MARKETING

Behind the scenes at the filming of the Lindner College of Business graduate programs marketing video.

Rufan Li, MS '16

"Your opportunities are endless with internships, co-ops."

You’ve probably heard about the classic “4Ps” of marketing: product, place, price and promotion. Well, the University of Cincinnati’s Master of Science in Marketing program has a “fifth P” for you to think about: Purpose.

For a curriculum that is designed with intention and purpose, its intention is to help you find yours.

Lindner's master's in marketing program will provide you with the skills, knowledge and real-world experiences needed to become a world-class marketer, all taught in Cincinnati: the birthplace of brand management and modern marketing. Our faculty will challenge you to reach new levels of marketing expertise through work in qualitative and quantitative research, branding, advertising, consumer behavior, strategy, innovation, design, retail, digital marketing, and much more.

The Master's in Marketing offers:

  • Return on Investment
    • Personal career coaching and mentorship to help you dive into the marketplace — our students have earned at least 93% job placement upon graduation in one of the most competitive cities in the country for marketing and advertising.
    • A global alumni network of 40,000+ strong willing to connect and mentor you.
  • Flexibility
    • Full-time, part-time or online — select the pace and modality that works for you.
    • Flex into the dozens of disciplines that shape marketing today — strategy, design thinking, branding, advertising, analytics, consumer behavior, research, product management, sales development, even logistics and supply chain management.
  • Real-world Application
    • Work side-by-side with award-winning and passionate faculty who are authors, speakers, seasoned brand managers, brilliant communicators and dedicated researchers.
    • Alumni have cultivated their talents with client companies from their studies to then lead marketing efforts at Procter & Gamble, Toyota, Oracle and some of the world’s renowned creative agencies — or have even launched their own venture to make headlines in Forbes.
AACSB Accreditation logo

A century of AACSB accreditation.

The Lindner College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business — and has been for the past 100 years.

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Empowering Business Problem Solving

For 115 years, we have fueled professional growth through our distinctive combination of academic and hands-on experiences: our problem-solving mindset, cooperative education, flexible pathways, inclusive community, and Cincinnati setting.

Our students and graduates have achieved great success in business and service, our academic programs have earned national acclaim, and our faculty and subject matter experts have sparked innovation and insights through cutting-edge research. 

Cincinnati: Where Business Booms

Cincinnati is a thriving metro area and a hub of innovation that attracts top business talent from all over the world. The city is home to the headquarters of nine Fortune 500 companies — more per capita than New York, Los Angeles, Boston or Chicago — and more than 300 international organizations that are often the ones competing to hire our students. Cincinnati was recently named the fourth best U.S. city for jobs by Glassdoor and one of the 10 best U.S. cities for recent college graduates by Livability.

Begin your journey today. Learn more.

Learn more about our Master of Science in Marketing program from alumni, faculty and staff, in their own words.  

Speak with one of our admissions counselors: (513) 556-7020