Marketing Minor


Non-Lindner students interested in the Marketing minor must meet the following requirements to apply:

  • Have 30 earned semester credit hours.
  • Have at least a 3.0 University GPA and be enrolled in a four-year degree granting program.
  • Complete at least 50 percent of all minor coursework in the Lindner College of Business.
  • Earn a 2.0 in minor courses to be certified with the minor.

Review the program outline, the full curriculum, or contact the Lindner College of Business Undergraduate Office at 513-556-7030 for more information.

How to Apply

File an online form to declare or change a minor. Non-Lindner students will be notified by email of their acceptance into the program and the process for registration in the required Lindner classes.

Foundational Courses

BBA and BSIM students will fulfill the foundational courses through the completion of their primary degrees.

  • MKTG-2080: Introduction to Marketing, three semester hours
  • ECON-1001*: Microeconomics, three semester hours

*Non-Lindner students may substitute an additional 3000 level or higher marketing course for ECON-1001.

Required Minor Courses

Lindner students may not double count these courses between majors and minors.

Course No. Course Title Credit Hours
Marketing Electives
MKTG-3000 Professional Selling 3
MKTG 3001* Women in Sales 3
MKTG-3080** Marketing Research 3
MKTG-3085 Consumer Behavior 3
MKTG-4000 Strategic Selling 3
MKTG-4014 Marketing Innovation Tools 3
MKTG-4020 Product Management  
MKTG-4021 New Product Development  
MKTG-4022 Business to Business Marketing  
MKTG-4023 Sports Marketing Management 3
MKTG-4024 Services Marketing 3
MKTG-4025 Advertising  
MKTG-4026 Influencer Marketing  
MKTG-4027 e-Marketing  
MKTG-4028 Marketing Ethics
MKTG-4029 Direct Marketing
MKTG-4030 Branding 3
MKTG-4032 Sales Management 3
MKTG-4033 Retailing 3
MKTG-4034 Shopper Marketing 3
MKTG-4071  International Marketing 3
MKTG-4094 Current Topics in Marketing  
MKTG-5000 Intro to Direct Marketing 3
MKTG-5085 Marketing Strategy 3
MKTG-5093 Special Topics in Marketing  
MKTG-5099 Independent study in Marketing
MKTG-6095 Product Design Studio  
INTB-3090 International Retailing  
Study Abroad – European Union (KBS) 3
Total Credit Hours

*Students may not take both MKTG 3000 and 3001.

**Statistics is a prerequisite for MKTG 3080.

Only three hours of MKTG-6095 may count toward the minor.

To learn more about this area of study, please contact the Program Director:

Jane Sojka headshot

Jane Sojka, PhD
Professor- Educator and Marketing Undergraduate Program Director
Phone: 513-556-7149