Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC NEWS: UC Research Examines Momentum in the NFL

UC News
Monday, December 19, 2016 6:26 PM
Is the existence and effect of momentum real, or is it a sports superstition? UC Carl H. Lindner College of Business professor analyzes five years’ worth of plays in the NFL.

New research out of the University of Cincinnati supports the argument that momentum is more like a myth in the NFL.

The research by Michael J. Fry, associate professor of operations and business analytics in the Lindner College of Business, and UC alumnus F. Alan Shukairy, who earned his master’s of science in business analytics, is published in the current issue of the Journal of Quantitative Analysis in Sports.