Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

CHICAGO TRIBUNE: Empire and Luna Jingles Will Live On

Chicago Tribune
Monday, December 19, 2016 6:24 PM
UC Carl H. Lindner College of Business marketing professor comments on advertising jingles.

James Kellaris, a marketing professor in UC's Lindner College of Business, is quoted in the February 13 edition of the Chicago Tribune on the effectiveness of advertising jingles.

The story speaks specifically about the merger of Empire and Luna, two rival carpet companies whose respective phone number jingles also battle for commercial supremacy.