Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

ENTREPRENEUR: Why Some Entrepreneurs are Turning Pricing Power Over to the Public

Monday, December 19, 2016 6:24 PM
Pay-what-you-want pricing could be savvy strategy for some.

In an August 23, 2012 online article of Entrepreneur, David Curry, professor of marketing at the Carl H. Lindner College of Business, comments on pay-what-you-want (PWYW) pricing strategies, saying that careful consideration is needed not to harm your relationship with customers.

How you present and end the pay-what-you-want offer should be handled in a way that doesn't project blame on the customer.