Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

UC Lindner College of Business Marketing Professor Recognized by the AMA for Lifetime Achievement

Monday, December 19, 2016 6:24 PM
The American Marketing Association selected F. Robert Dwyer, PhD to receive the 2011 Interorganizational Special Interest Group Lifetime Achievement Award.

On August 6, 2011, F. Robert Dwyer, PhD, Joseph S. Stern Professor of Marketing at the University of Cincinnati Carl H. Lindner College of Business, will receive the 2011 American Marketing Association (AMA) Interorganizational SIG Lifetime Achievement Award at the AMA Summer Educators' Conference.

Criteria for the award include:

1.Long-term and significant contributions to various streams of interorganizational research such as channel management, interfirm alliances,buyer-seller relationships, and relationship marketing, among others.
2.Sustained record of research excellence in the domain.
3.Service to the IO academy and/or profession.

As recipient of the 5th Annual IOSIG Lifetime Achievement Award, Bob joins a distinguished group of previous winners of the award -- Bart Weitz (Florida), V. Kumar (GA State), Erin Anderson (INSEAD) , Bob Lusch (Arizona), Gary Frazier (USC), and George John (Minnesota).

Dwyer's research on buyer-seller relationships as well as his involvement with the academy through his work with the Direct Marketing Association were strong points in determining him as the recipient for the award. Dwyer is a long-time member of the Journal of Marketing editorial review board as well as the Journal of Business and Industrial Marketing, Journal of Marketing Channels, and the Journal of Business to Business Marketing. He also co-wrote "Business Marketing: Connecting Strategy, Relationships, and Learning."

In the College, Dwyer continues to serve as academic director of MBA programs and director of the Direct Marketing Policy Center.