Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

The 3rd Annual National Signage Research and Education Conference Focuses on The Science of Signage

Monday, December 19, 2016 6:21 PM
From October 12-13, 2011, the Signage Foundation, Inc. in collaboration with the UC Carl H. Lindner College of Business and UC College of Design, Architecture, Art and Planning sponsors the National Signage Research and Education Conference (NSREC).

The 3rd Annual National Signage Research and Education Conference will take place on October 12 and 13, 2011, at the Kingsgate Marriott, Cincinnati, OH. The conference provides an important venue for all interested constituents to discuss on-premise signage issues and concerns in positive, non-confrontational and research-driven dialogue.

Peer-reviewed research will be presented at the conference with numerous opportunities to interact with researchers on specific topics and their implications. Each of these four topical areas comprise the S.T.A.R Initiative and will serve as the focus for NSREC for the next four years.

The University of Cincinnati, co-sponsor with the Signage Foundation of the event, has two academic chairs—the James S. Womack/Gemini Chair of Signage and Visual Communications and the Terence M. Fruth/Gemini Chair of Signage Design and Community Planning—established through donations from Jim and Sharon Weinel, Gemini, Inc.

Event Details:

WHEN: October 12, 2011- October 13, 2011
WHERE: Kingsgate Marriott
REGISTRATION: Early registration for the conference is $225. Accommodations are at the Kingsgate Marriott. All conference materials will be available in a single bound document for ease of reference. Click here for registration. 

For additional information, please contact Patty Herbin at or call (336) 260-3197.

Presentation List:

Understanding the Economic Value of On-Premise Signs by Christopher Auffrey, University of Cincinnati, Associate Professor of Planning and Undergraduate Programs Coordinator; Hank Hildebrandt, University of Cincinnati Professor of Architecture and Interior Design; Jeff Rexhausen, Associate Director of Research-UC Economics Center.

Finding Common Ground: Regulating Electronic Signs in the 21st Century by Mike Freeborg, Director of Government Relations for YESCO Electronics; Wendy Moeller, owner of Compass Point Planning; Paul Drury, Planner, Anderson Township.

The Effectiveness of Outdoor LED Advertising Signs by Hendrikus E.J.M.L. van Bulck, Assistant Professor of Business Administration, USC Sumter and member, Van Bulck & Company, CPAs, LLC

Planners, Signs and a Community’s Economic Well Being by Richard Bass, President of Bass and Associates and James Carpentier, ISA State and Local Government Affairs Manager

The Importance and the Challenges of Effective Signage by Harry C. Alford, President and CEO, National Black Chamber of Commerce

100,000 Shoppers Can’t Be Wrong: Signage Communication Evidence from the
BrandSpark International Grocery Shopper Survey by Dr. James J. Kellaris, James S. Womack/Gemini Chair of Signage and Visual Marketing, University of Cincinnati College of Business

Business Makeover Case Studies by Jackie McGhee, Executive Marketing and Leasing Assistant, Harris Tynes Realty Group, Inc. and Nancy Clark, owner Compliments, Inc; Amanda Hagedon, Graduate Capstone Student, Marketing, University of Cincinnati; Dan Liang, Graduate Capstone Student, Marketing, University of Cincinnati.

Recommended Brightness Levels for On-Premise Electronic Message Centers(EMCs) by Rich Gottwald, Executive Vice President, International Sign Association

Application of Visual Attention Modeling to Improve Sign Effectiveness by Richard J. Moore, 3M

Several sessions have been approved by APA for certification maintenance units for planners.