Neil Rackham, best-selling author of “SPIN Selling” and a world-renown sales expert, will discuss his published work in the Harvard Business Review—“Ending the Ongoing War Between Sales and Marketing”— 3PM on September 28, 2012 at UC’s Faculty Club.
Rackham’s talk centers on the research he and Philip Kotler conducted to identify best practices that enhance a company’s performance and promote harmony between marketing and sales functions.
Rackham joined the Carl H. Lindner College of Business faculty in February 2012 as Executive Professor of Professional Selling with the Center for Professional Selling in the Carl H. Lindner College of Business. Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management in Evanston, Illinois.
Who: Open to the public. Reservations required.
What: Lecture—Ending the Ongoing War Between Sales and Marketing
Where: University of Cincinnati Faculty Club, Banquet Room 850, Richard E. Lindner Center
When: Friday, September 28, 2012 | 3PM
Registration: By September 19, 2012 | Register online
Information: Mary Ann Lorenzen | (513) 556-7100