Two faculty members from UC’s Carl H. Lindner College of Business will be guests on the Expert Access Radio, a weekly talk show on WKRC radio (AM 550). The show airs on Sunday, May 6 at 4 PM Eastern Standard Time.
Lindner College of Business faculty Jane Sojka and Neil Rackham will be the featured guests.
Sojka, Center for Professional Selling director and associate professor-educator of marketing, will examine how sales education is adapting to the new sales frontier. The center offers a professional sales-minor with courses in professional selling and sales management.
Rackham, who recently joined the center as executive professor of professional selling, is the best-selling author of “SPIN Selling” and a world-renown sales expert. He will discuss how the buying world is changing and what those changes mean for sales.