Ruomeng Wu

Headshot of Ruomeng Wu

Ruomeng Wu

PhD Student, Department of Marketing

437 Carl H. Lindner Hall

513-556-7104

Ruomeng earned her BA in Business Communication in China, and then attended the masters program in Marketing at the University of Cincinnati. She is now a Ph.D candidate in Marketing at UC.

Teaching Interest

Multicultural Marketing; Consumer Behavior; Intro to Marketing; International Marketing

Research Interest

Multicultural Marketing; Consumer Information Processing; Consumer Decision Making

Education

Institution: University of Cincinnati

Major: Marketing

Completed: 2018

Degree: Ph D

Institution: University of Cincinnati

Major: Marketing

Completed: 2014

Degree: Other

Institution: Sun Yat-sen University

Location: China

Major: Business Communication; German

Completed: 2012

Degree: BA

Accepted Contributions

Frank Kardes, Ruth Pogachar, Roseann Hassey, Ruomeng Wu,  (Accepted). Brand Attitude Structure. Routledge.

Research in progress

Title: Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty

Description: In submission at JCR

Research Type: Scholarly

Title: Should I Like Technical Information? The Opposite Effects of Technical Jargon on Consumer Judgments

Description: In submission.

Research Type: Scholarly

Title: The Struggle isn't Real:  How Need for Cognitive Closure Moderates Inferences from Disfluency

Description: Under Review at the Journal of Consumer Psychology.

Research Type: Scholarly

Presentations

Title: Disfluency Effects on Omission Neglect

Location: Chicago, IL

Year: 2017

Title: How Aging Beliefs Heighten Sensitivity to Unknowns for Older Individuals

Location: Chicago, IL

Year: 2017

Title: How aging beliefs heighten sensitivity to unknowns for older individuals

Year: 2017

Title: Disfluency Effects on Omission Neglect

Location: Washington, DC

Year: 2017

Title: You Are Not as Smart as You Think You Are:  Effects of Self-Perceived Knowledge on Consumer Information Processing and Decision Making

Year: 2017

Title: Disfluency Effects on Omission Neglect

Location: Washington, DC

Year: 2017

Title: Disfluency Effects on Inference and Evaluation

Location: Berlin, Germany

Year: 2016

Title: The Struggle Isn’t Real. How Need for Cognitive Closure Moderates Inferences from Disfluency

Location: Berlin, Germany

Year: 2016

Title: Individuating Gifts out of Liking and Respect:  Expanding Gift Giving Theory with a Cross-Culture Perspective

Location: Chicago

Year: 2015

Title: The Effect of Jargon on Sensitivity to Omissions in Judgment Based on Limited Information

Location: Hong Kong

Year: 2015

Title: The Effect of Jargon on Sensitivity to Omissions in Judgment based on Limited Evidence

Location: HongKong

Year: 2015