Ruomeng Wu

Headshot of Ruomeng Wu

Ruomeng Wu

PhD Student, Department of Marketing

2329.10 Carl H. Lindner Hall

513-556-7104

Ruomeng earned her BA in Business Communication in China, and then attended the masters program in Marketing at the University of Cincinnati. She is now a Ph.D candidate in Marketing at UC.

Teaching Interest
Multicultural Marketing; Consumer Behavior; Intro to Marketing; International Marketing

Research Interest
Multicultural Marketing; Consumer Information Processing; Consumer Decision Making

Education
Institution: University of Cincinnati
Major: Marketing
Completed: 2018
Degree: Ph D

Institution: University of Cincinnati
Major: Marketing
Completed: 2014
Degree: Other

Institution: Sun Yat-sen University
Location: China
Major: Business Communication; German
Completed: 2012
Degree: BA

Accepted Contributions
Jorge Pena Marin, Ruomeng Wu, (Accepted). Disconfirming Expectations: Incorrect Imprecise (vs. Precise) Estimates Increase Source Trustworthiness and Consumer Loyalty. Journal of Consumer Psychology. 

Frank Kardes, Ruth Pogachar, Roseann Hassey, Ruomeng Wu,  (Accepted). Brand Attitude Structure. Routledge.

Research in progress
Title: Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty
Description: In submission at JCR
Research Type: Scholarly

Title: Should I Like Technical Information? The Opposite Effects of Technical Jargon on Consumer Judgments
Description: In submission.
Research Type: Scholarly

Title: The Struggle isn't Real:  How Need for Cognitive Closure Moderates Inferences from Disfluency
Description: Under Review at the Journal of Consumer Psychology.
Research Type: Scholarly

Presentations
Title: Disfluency Effects on Omission Neglect
Location: Chicago, IL
Year: 2017

Title: How Aging Beliefs Heighten Sensitivity to Unknowns for Older Individuals
Location: Chicago, IL
Year: 2017

Title: How aging beliefs heighten sensitivity to unknowns for older individuals
Year: 2017

Title: Disfluency Effects on Omission Neglect
Location: Washington, DC
Year: 2017

Title: You Are Not as Smart as You Think You Are:  Effects of Self-Perceived Knowledge on Consumer Information Processing and Decision Making
Year: 2017

Title: Disfluency Effects on Omission Neglect
Location: Washington, DC
Year: 2017

Title: Disfluency Effects on Inference and Evaluation
Location: Berlin, Germany
Year: 2016

Title: The Struggle Isn’t Real. How Need for Cognitive Closure Moderates Inferences from Disfluency
Location: Berlin, Germany
Year: 2016

Title: Individuating Gifts out of Liking and Respect:  Expanding Gift Giving Theory with a Cross-Culture Perspective
Location: Chicago
Year: 2015

Title: The Effect of Jargon on Sensitivity to Omissions in Judgment Based on Limited Information
Location: Hong Kong
Year: 2015

Title: The Effect of Jargon on Sensitivity to Omissions in Judgment based on Limited Evidence
Location: HongKong
Year: 2015