(Cony) MingShen Ho

Headshot of (Cony) MingShen Ho

(Cony) MingShen Ho

PhD Student, Department of Marketing

437 Carl H. Lindner Hall


Research Interest

Consumer Behavior, Self-Control, Goals.


Institution: University of Florida

Location: Gainesville

Major: Sport management

Completed: 2012

Degree: MS

Institution: National ChengChi University

Location: Taiwan

Major: History

Completed: 2009

Degree: BA


Title: Goal Paralysis:  The Effect of Incidental Luck on Consumer Goal Pursuit

Organization: UC Consumer Behavior Research Camp

Location: Cincinnati, Ohio

Year: 2018

Title: How incidental luck impacts goal pursuit

Year: 2017

Title: The unexpected upside of sub-goal failure.

Year: 2016