(Cony) MingShen Ho
Consumer Behavior, Self-Control, Goals.
Institution: University of Florida
Major: Sport management
Institution: National ChengChi University
Title: Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Title: Goal Paralysis: The Effect of Incidental Luck on Consumer Goal Pursuit
Organization: UC Consumer Behavior Research Camp
Location: Cincinnati, Ohio
Title: How incidental luck impacts goal pursuit
Title: The unexpected upside of sub-goal failure.