Dan Grossman

Headshot of Dan Grossman

Dan Grossman

PhD Student, Department of Marketing

437 Carl H. Lindner Hall

513-556-7104

Teaching Interest

E-Marketing

Social Media Marketing

Search Marketing

Consumer Behavior

Integrated Marketing Communications

Intro to Marketing

Research Interest

Dan is interested in consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions

Specific interests include the intersection of sentimental value and consumer behavior. Dan's interest also include how the salience of one's personal legacy affects decision making and behavior as well as how luck interacts with consumer's goals and behaviors.

Assignments

Description: Consumer and Market Insights Lab Head Director

Dates: 2018-08-27

Awards | Honors

Name: UC Lindner College of Business Dean’s List of Teaching Excellence

Year Received: 2017

Name: UC Lindner College of Business Excellence in Teaching Award for Graduate Students

Year Received: 2017

Name: UC Marketing Department Graduate Student Teaching Award

Year Received: 2017

Name: UC Lindner College of Business Dean’s List of Teaching Excellence

Year Received: 2016

Name: UC Lindner College of Business Dean’s List of Teaching Excellence

Year Received: 2015

Name: The Global Travel Experience Grant

Year Received: 2013

Research in progress

Title: All Sentimental Value is not Created Equally

Description: To be submitted to the Journal of Consumer Psychology on August 31, 2018

Title: Incidental Bad Luck as a Cause for Global Goal Paralysis

Description: To be submitted to the Journal of Consumer Research on September 1, 2018

Title: Living in Branded Environments

Description: To be submitted to the Journal of Consumer Research on September 1, 2018

Title: The Benefits of Being a Limited Theorist

Description: Data collection in progress, targeting Psychological Science

Presentations

Title: Blindsided by Omissions:  Effects of Hidden Fees on Surprise and Regret

Organization: Summer Society for Consumer Psychology Conference

Location: San Francisco, California

Year: 2018

Title: Goal Paralysis:  The Effect of Incidental Luck on Consumer Goal Pursuit

Organization: UC Consumer Behavior Research Camp

Location: Cincinnati, Ohio

Year: 2018

Title: Heirlooms as a Passage Mechanism for Achievement- Based Values

Organization: Association of Consumer Research

Location: San Diego, California

Year: 2017

Title: The Incidental Effects of Luck on Global Goal Pursuit

Organization: CLIK Forum

Location: Louisville, Kentucky

Year: 2017

Title: Knock on Wood:  How Incidental Luck Impacts Goal Pursuit

Organization: Midwestern Psychological Association

Location: Chicago, Illinois

Year: 2017

Title: Heirlooms as a Passage Mechanism for Achievement-Based Values

Location: San Diego, CA

Year: 2017

Title: Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications

Organization: Association of Consumer Research

Location: New Orleans, Louisiana

Year: 2015

Title: Product Weight and Estimates of Price Change:  An Error Management Framework

Organization: Society for Judgment and Decision Making

Location: Chicago, Illinois

Year: 2015

Title: Brand Exposure Makes Decisions Easier

Year: 2015