Dan Grossman

Headshot of Dan Grossman

Dan Grossman

PhD Student, Department of Marketing

2329.18 Carl H. Lindner Hall

513-556-7104

Teaching Interest
E-Marketing
Social Media Marketing
Search Marketing
Consumer Behavior
Integrated Marketing Communications
Intro to Marketing

Research Interest
Dan is interested in consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions

Specific interests include the intersection of sentimental value and consumer behavior. Dan's interest also include how the salience of one's personal legacy affects decision making and behavior as well as how luck interacts with consumer's goals and behaviors.

Assignments
Description: Consumer and Market Insights Lab Head Director
Dates: 2018-08-27

Awards | Honors
Name: UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received: 2017

Name: UC Lindner College of Business Excellence in Teaching Award for Graduate Students
Year Received: 2017

Name: UC Marketing Department Graduate Student Teaching Award
Year Received: 2017

Name: UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received: 2016

Name: UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received: 2015

Name: The Global Travel Experience Grant
Year Received: 2013

Research in progress
Title: All Sentimental Value is not Created Equally
Description: To be submitted to the Journal of Consumer Psychology on August 31, 2018

Title: Incidental Bad Luck as a Cause for Global Goal Paralysis
Description: To be submitted to the Journal of Consumer Research on September 1, 2018

Title: Living in Branded Environments
Description: To be submitted to the Journal of Consumer Research on September 1, 2018

Title: The Benefits of Being a Limited Theorist
Description: Data collection in progress, targeting Psychological Science

Presentations
Title: OK Google, I’ll take it from here: The influence of artificial intelligence on consumer information search
Year: 2019

Title: Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Year: 2019

Title: Blindsided by Omissions:  Effects of Hidden Fees on Surprise and Regret
Organization: Summer Society for Consumer Psychology Conference
Location: San Francisco, California
Year: 2018

Title: Goal Paralysis:  The Effect of Incidental Luck on Consumer Goal Pursuit
Organization: UC Consumer Behavior Research Camp
Location: Cincinnati, Ohio
Year: 2018

Title: Heirlooms as a Passage Mechanism for Achievement- Based Values
Organization: Association of Consumer Research
Location: San Diego, California
Year: 2017

Title: The Incidental Effects of Luck on Global Goal Pursuit
Organization: CLIK Forum
Location: Louisville, Kentucky
Year: 2017

Title: Knock on Wood:  How Incidental Luck Impacts Goal Pursuit
Organization: Midwestern Psychological Association
Location: Chicago, Illinois
Year: 2017

Title: Heirlooms as a Passage Mechanism for Achievement-Based Values
Location: San Diego, CA
Year: 2017

Title: Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications
Organization: Association of Consumer Research
Location: New Orleans, Louisiana
Year: 2015

Title: Product Weight and Estimates of Price Change:  An Error Management Framework
Organization: Society for Judgment and Decision Making
Location: Chicago, Illinois
Year: 2015

Title: Brand Exposure Makes Decisions Easier
Year: 2015