Consumer and Market Insights Lab

Welcome to the Consumer and Market Insights Lab (CMI Lab). Part of the Lindner College of Business, CMI Lab members conduct theory-driven research in marketing and consumer behavior. UC is one of the few universities with a dedicated lab space for research on the topics of professional selling and sales management.

We encourage our students to join research studies and take advantage of the opportunity to participate in cutting-edge research, developing firsthand insight into the latest advances in the science of marketing.

The CMI Lab is located in Langsam Library Room 530.

Sign up for SONA

Please sign up for a lab sessions in advance. Walk-ins are possible, if there is space in the lab. However there is no guarantee to a spot unless students sign up in advance. Participants are encouraged to arrive early. All sessions will begin promptly at their scheduled time and latecomers will not be accommodated.

Some useful tips when participating in research

  • Always arrive on time or early for your labsession.
  • You will be participating in the lab session with other students, so please be considerate to them. Please turn off and put away all cell phones or electronic devices that might be a distraction during the study.
  • You may be required to silently take the study. This is especially important for the success of some of the studies you'll be participating in, as we may be monitoring your reaction times.
  • If you are interested in learning more about any of the studies in which you participate, ask the survey administrator to provide you with the email address of the researcher.

Interested in conducting research?

If you're interested in a research career, building your professional credentials, or would simply like a first-hand glimpse at the latest marketing studies, you are encouraged to apply to be a research assistant. Please email for more information. The marketing department issues a call for RA positions at the beginning of each semester. Students are welcome to use the RA application to indicate interest in conducting research. Please give completed forms to MaryAnn Lorenzen on the 4th floor of the Lindner College of Business.