Marketing PhD Students
Alberto Barchetti
3380 Carl H. Lindner Hall
Alberto researches information processing, political ideology and persuasion. His interests center largely on the process of consumption, with particular interest in the appeal of discomforting or aversive experiences.
Hyerin Han
3380 Carl H. Lindner Hall
Hyerin’s research is in the areas of political psychology and social influence.
Yujin Lee
3380 Carl H. Lindner Hall
Yujin's research includes two areas: how product aesthetics shape different processes of inference-making and how ideological differences drive the preference between material and experiential consumption.
Eda Ozturk
3380 Carl H. Lindner Hall
Eda studies consumer emotions and feelings, such as regret and disappointment, judgment and decision-making, luxury consumption patterns, and celebrity endorsements.
Kristian Park
3380 Carl H. Lindner Hall
Kristian’s research aims to understand how different cognitive processes affect consumer attitudes, judgements and mindsets, as well as different strategies that may change as consumer’s cognitive processing.
Liang Shen
3380 Carl H. Lindner Hall
Liang explores the influence of different information modalities on the potential to promote sustainable behaviors and biodiversity conservation. She also investigates how consumers response to different types of threats.
Emma Sittenauer
3380 Carl H. Lindner Hall
Emma’s research centers around consumer perceptions in the areas of personal identity, impression formation, communication norms and the effects of digital media.