Susan Mantel

Headshot of Susan P. Mantel, PhD

Susan P. Mantel, PhD

Associate Dean of Undergraduate Programs, Professor of Marketing

4134 Carl H. Lindner Hall


I am the Associate Dean for Undergraduate Programs at the Lindner College of Business. My background is in consumer behavior and marketing strategy and study human decision making in many areas including CB, Sales, and business to business settings. Specialties: Negotiation, Consumer Behavior, Decision Making

Awards | Honors
Organization: EdVentures
Name: Medical Reserve Corps Volunteer Recruitment Challenge (mentored a team of 5 students who created an IMC plan and won first place)
Year Received: 2012

Organization: American Academy of Advertising
Name: 2012 AAA Research Felloship Award
Year Received: 2012

Organization: Journal of Operations Management
Name: Winner:  Journal of Operations Management's Best Paper Award
Year Received: 2007

Institution: University of Cincinnati
Major: Marketing
Dissertation: Individual Differences in Preference and Satisfaction:  The Moderating Influence of Involvement, Need for Cognition, and Direction of Comparison on the Choice Decision
Completed: 1994
Degree: Ph D

Institution: University of Cincinnati
Major: Marketing
Completed: 1986
Degree: MBA

Institution: Bowling Green State University
Completed: 1982
Degree: Other

Published Contributions
Rebecca VanMeter, Holly Syrdal, Susan Mantel, Douglas Grisaffe, Erik Nesson,  (2019). If you want more than just "Likes," Attachment is better than attitude. Keller Center Research Report, 6.

Rebecca VanMeter, Holly Syrdal, Susan Mantel, Douglas Grisaffe, Erik Nesson,  (2018). Don't Just "Like" Me, Promote Me:  How Attachment and Attitude Influence Brand Related Behaviors on Social Media. Journal of Interactive Marketing, Elsevier, 83-97.

Helen Deval, Cronley Maria, Susan  Mantel, Frank  Kardes,  (2017). Naïve Theories about Marketing and Consumption in Consumer Inference. Routledge:  Taylor and Francis Group, 429-446.

Shaheen Borna, Sushil Sharma, Susan Mantel,  (2016). “Faculty Portfolio Analysis Revised " . Journal of Higher Education Theory and Practice, 30-42.

Susan Mantel, Cronley  Maria, Jeffrey Cohen, Frank Kardes,  (2015). Resistance to Electronic Word of Mouth as a Function of the Message Source and Context. ME Sharp , .

H Deval, Susan Mantel, S Posavac, F Kardes,  (2013). Flexible Inferences:  How Naive Theory Activation Leads consumers to Draw Different Conclusions from the Same Information. Journal of Consumer Research, 1185-1201.

M Cronley, F Kardes, Susan Mantel, H Deval,  (2012). Improving the Predictive Power of Consumer research by Measureing Naturally-Occurring Judgments". in S. Posevac (ed.) "Cracking the Code:  How Managers can Drive Profits by Leveraging Principles of consumer Psychology" ME Sharp, 22.

Maria Cronley, Susan Mantel, Frank Kardes,  (2010). Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude behavior consistency. Journal of Consumer Psychology, 7.

H Deval, Susan Mantel, Frank Kardes, S Posavac,  (2010). Consumer Inferences and Heuristic Flexibility. Proceedings of the Society for Consumer Psychology, 3.

K Hood, D Schumann, Susan Mantel, D Arnold,  (2009). Direct to Consumer Advertising:  A Business Ethics Perspective on Current Research. Proceedings of the Academy of Advertising, 1.

M Cronley, Susan Mantel, F Kardes,  (2008). Spontaneous versus Non-Spontaneous Attitude Formation. Proceedings of the Society for Consumer Psychology, .

Susan Mantel, Mohan Tatikonda, Ying Liao,  (2006). A Behavioral Study of Supply Manager Decision-Making:  Factors Influencing Make vs. Buy Evaluation. Journal of Operations Management, 822-838.

Susan Mantel, Frank Kardes, A Isen, P Herr,  (2006). Effects of Positive Affect on Omission Detection in the Multiattribute Evaluation and Ambiguity Aversion. Proceedings for Society for Consumer Psychology conference, 1.

Susan Mantel,  (2005). Choice or Perception:  How Affect Influences Ethical Choices Among Sales People. Journal of Personal Selling and Sales Management, 43-55.

Y Liao, Susan Mantel,  (2004). An Empirical Study on Outsourcing Decision Making:  A Strategic Perspective. Institute for Supply Management, 249-262.

J Kellaris, Susan Mantel,  (2003). The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks. American Psychological Association, 128-129.

Susan Mantel, J Kellaris,  (2003). Cognitive Determinants of Consumers' Time Perceptions:  The Impact of Resources Required and Available. Journal of Consumer Research, 531-538.

Susan Mantel, E.B. Pullins, D.A. Reid, R.E. Buehrer,  (2002). A Realistic Sales Experience:  Providing Feedback by Integrating Buying, Selling, and Managing Experiences. Journal of Personal Selling and Sales Management, 33-40.

K Machleit, Susan Mantel,  (2001). Emotional Response and Shopping Satisfaction:  Moderating Effects of Shopper Attributions. Journal of business Research, 1-10.

K Machleit, S. Eroglu, Susan Mantel,  (2000). Perceived Retail Crowding and Shopping Satisfaction:  What Modifies this Relationship?. Journal of Consumer Psychology, 29-42.

Susan Mantel, F Kardes,  (1999). The Role of Direction of Comparison, Attribute-Based Processing, and Attitude-Based Processing in Consumer Preference. Journal of Consumer Research, 335-352.

D Sanbonmatsu, S Posavac, F Kardes, Susan Mantel,  (1998). Selective Hypothesis Testing. Psychonomic Bulletin and Review, 197-220.

Title: Sustainable Assessment:  A case study in making assessment second nature
Organization: University of Akron
Location: University of Akron
Year: 2012

Title: Improving the Predictive Power of Consumer Research by Measuring Naturally-Occuring Judgments
Organization: Society of Consumer Psychology
Location: Vanderbilt University
Year: 2010