Ryan Rahinel

Headshot of Ryan Rahinel, PhD

Ryan Rahinel, PhD

Assistant Professor, Department of Marketing

2366 Carl H. Lindner Hall

513-556-5370

Ryan Rahinel is an Assistant Professor of Marketing, having received his PhD in marketing from the University of Minnesota. Ryan's research studies brands, the physical environment, and their intersection. Ryan's research has been published in Journal of Consumer Research, Psychological Science, and Journal of Experimental Social Psychology.

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Teaching Interest
Branding

Research Interest
Brands
Physical environment
Judgment and decision making

Education
Institution: University of Minnesota
Location: Minneapolis, MN
Major: Marketing
Dissertation: Attention Modes in Consumer Decision Making:  Attending to the Physical Environment Makes Price More Important
Completed: 2014
Degree: Ph D

Published Contributions
Ryan Rahinel, Nelson Amaral, Joshua Clarkson, Aaron Kay, (2016). On incidental catalysts of elaboration:  Reminders of environmental structure promote effortful thought.. Journal of Experimental Social Psychology, 1-7.

Ryan Rahinel, Noelle Nelson,  (2016). When Brand Logos Describe the Environment:  Design Instability and the Utility of Safety-Oriented Products. Journal of Consumer Research, 478-496.

Ryan Rahinel, Rohini Ahluwalia,  (2015). Attention Modes and Price Importance:  How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli. Journal of Consumer Research, 214–234.

Kathleen Vohs, Joseph Redden, Ryan Rahinel,  (2013). Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity. Psychological Science.

Ryan Rahinel, Joseph Redden,  (2013). Brands as Product Coordinators:  Matching Brands make Joint Consumption Experiences More Enjoyable. Journal of Consumer Research.

Accepted Contributions
Joshua Beck, Ryan Rahinel, Alexander Bleier, (Accepted). Company Worth Keeping: Personal Control and Preferences for Brand Leaders. Journal of Consumer Research.

Presentations
Title: How Brand Exposure Affects Decision Making
Organization: University of Cincinnati
Location: Cincinnati, OH
Year: 2018

Title: The drain of affective decisions
Year: 2017

Title: The drain of affective decisions
Year: 2017

Title: Heirlooms as a Passage Mechanism for Achievement-Based Values
Location: San Diego, CA
Year: 2017

Organization: Brandemonium, LLC
Location: Cincinnati, OH
Year: 2017

Title: The drain of affective decisions
Year: 2016

Title: By the Grace of Brands:  The Role of Brand Leadership in the Process of Restoring Control
Location: Berlin, Germany
Year: 2016

Title: Brands as Actuators:  How Low Control Perpetuates Preferences for Brand Leaders
Location: Groningen, Netherlands
Year: 2016

Title: Product Weight and Estimates of Price Change:  An Error Management Framework
Organization: Society for Judgment and Decision Making
Location: Chicago, Illinois
Year: 2015

Title: Brand Exposure Makes Decisions Easier
Year: 2015

Title: Environmental Structure Stimulates Elaborative Thought
Organization: Society for Consumer Psychology
Location: Phoenix, AZ
Year: 2015

Title: Attention Modes in Consumer Decision Making:  Merely Attending to the Physical Environment Makes Price More Important
Organization: Association for Consumer Research
Location: Baltimore, MD
Year: 2014

Title: Physical Order and Disorder:  Healthy Choices and Doing What’s Expected versus Creative Outputs and Preferring What’s New
Organization: Association for Psychological Science
Location: San Francisco, CA
Year: 2014

Title: Perceptual Balance in Brand Logos Affects Consumer Use and Valuation of Goods
Organization: Society for Judgment and Decision Making
Location: Miami, FL
Year: 2014

Title: Physical Order Produces Healthy Choices, Generosity, Conventionality, Whereas Disorder Produces Creativity
Organization: Society for Personality and Social Psychology
Location: Austin, TX
Year: 2013

Title: Brands as Product Coordinators:  Matching Brands make Joint Consumption Experiences More Enjoyable
Organization: Society for Judgment and Decision Making
Location: Minneapolis, MN
Year: 2012

Title: Controlled by the Experience:  Thinking Systems and Environmental Cues in Decision Making
Organization: Association for Consumer Research
Location: Vancouver, BC
Year: 2012

Title: Brands as Product Coordinators:  Matching Brands make Joint Consumption Experiences More Enjoyable
Organization: Indiana University
Location: Bloomington, IA
Year: 2012

Title: Brands as Product Coordinators:  Matching Brands make Joint Consumption Experiences More Enjoyable
Organization: Association for Consumer Research
Location: St. Louis, MO
Year: 2011

Title: Brand Synergy in Multi-Product Experiences
Organization: Association for Consumer Research
Location: Jacksonville, FL
Year: 2010

Title: Deception at a Distance:  How and When does Temporal Distance Affect Persuasion Knowledge Activation?
Organization: Association for Consumer Research
Location: San Francisco, CA
Year: 2008