Roseann Hassey

Headshot of Roseann Hassey, PhD

Roseann Hassey, PhD

Assistant Professor - Educator, Department of Marketing

2388 Carl H. Lindner Hall

513-556-1023

Roseann earned her PhD‑Marketing from the University of Cincinnati, her MBA from Harvard Business School, and her BA in Economics from Duke University.

Teaching Interest
Introduction to Marketing, Branding, Marketing Strategy, and Consumer Behavior.

Research Interest
All aspects of branding including Consumer-Brand relationships, Brand Personality, and Brand Forgiveness. Consumer Decision Making

Assignments
Program Director, full-time and part-time on-campus MBA programs. Responsible for strategic direction and goals/objective/strategies for program, leadership and mentoring of students and student groups, and building bridges to business community.
Dates: 2016-07-01 - 2018-12-31

Awards | Honors
Organization: UC Lindner CofB, Office of the Dean
Name: Dean's List of Teaching Excellence
Year Received: 2019

Organization: UC Lindner CofB, Office of the Dean
Name: Dean's List of Teaching Excellence
Year Received: 2018

Organization: UC Lindner CofB Office of the Dean
Name: Dean's List of Teaching Excellence, Spring 2018
Year Received: 2018

Organization: Lindner College of Business
Name: Nominated for the Award for Faculty Excellence (Lindner College)
Year Received: 2018

Organization: UC Lindner CofB Office of the Dean
Name: Dean's List of Teaching Excellence, Fall 2017
Year Received: 2017

Organization: UC Lindner CoB Office of the Dean
Name: Dean's List of Teaching Excellence:  Spring 2017
Year Received: 2017

Organization: UC Lindner CoB Dean
Name: Dean's List of Teaching Excellence:  Fall 2016
Year Received: 2016

Education
Institution: University of Cincinnati, Lindner College of Business
Location: Cincinnati, OH
Major: Marketing
Dissertation: Stand By Your Brand:  How Brand Personality and Brand Failure Type Shape Consumer Forgiveness
Completed: 2016
Degree: PhD

Institution: Harvard University
Location: Cambridge, MA
Completed: 1987
Degree: MBA

Institution: Duke University
Location: Durham, NC
Major: Economics
Completed: 1983
Degree: BA

Published Contributions
Roseann Hassey, (2019). How Brand Personality and Failure‑type Shape Consumer Forgiveness. Journal of Product and Brand Management, 43.

Joshua Clarkson, Ashley Otto, Roseann Hassey, Edward Hirt,  ,  (2016). Perceived mental fatigue and self-control. Self-Regulation and Ego Control/Elsevier, .

Accepted Contributions
Frank Kardes, Ruth Pogachar, Roseann Hassey, Ruomeng Wu,  (Accepted). Brand Attitude Structure. Routledge.

Presentations
Organization: Brandemonium, LLC
Location: Cincinnati, OH
Year: 2017

Title: How Brand Personality and Brand Failure-type Shape Consumer Forgiveness
Location: Porto, Portugal
Year: 2017

Title: Conflicting attitudinal norms and self-persuasion:  The role of social identity in the mere thought effect
Year: 2015

Title: Winning Me (Us) Back:  How Self-Construal Shapes the Efficacy of Brand Apologies
Organization: American Marketing Assocation
Location: Las Vegas, NV
Year: 2015

Title: Revisiting social identity in self-persuasion:  The effect of conflicting attitudinal norms on mere thought
Year: 2014