Robert Wyer

Headshot of Robert Wyer, PhD

Robert Wyer, PhD

Research Professor, Department of Marketing

2355 Carl H. Lindner Hall


Published Contributions
Robert Wyer,  (2018). Some determinants and consequences of beliefs: Cognitive, social and motivational. The Handbook of Attitudes, Volume 1: Basic Principles, 45.

Robert Wyer,  (2017). The role of mindsets, productions and perceptual symbols in goal-directed information processing . Consumer Psychology Review, 1-17.

Geetanjali Saluja, Rashmi Adaval, Robert Wyer,  (2017). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed. Organizational Behavior and Human Decision Processes, 23-38.

Robert Wyer,  (2017). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed . Organizational Behavior and Human Decision Processes, 23-38.

Robert Wyer,  (2017). Physical proximity increases persuasive effectiveness through visual imagery . Journal of Consumer Psychology, 435-447.

Robert Wyer,  (2017). The recall and use of narratives as declarative and procedural consumer knowledge . The Routledge Companion to Consumer Behavior, 99-117.

Robert Wyer,  (2017). The influence of social crowding on brand attachment. Journal of Consumer Research, 1068-1084.

Robert Wyer,  (2017). The effect of empty space on message persuasion. Journal of Consumer Research, 448-464.

Robert Wyer,  (2017). The interactive effects of bitter flavor and mood on the decision to spend or save money . Journal of Experimental Social Psychology, 48-58.

Robert Wyer,  (2017). Competing for attention: The effects of jealousy on preference for attention-grabbing products. Journal of Consumer Psychology, 171-181.

Robert Wyer,  (2017). The role of categorization and scale endpoint comparisons in numerical information processing: A two-process model. Journal of Experimental Psychology: General, 409-423.

Robert Wyer,  (2016). The effects of physical distance from a brand extension on the impact of brand-extension fit . Psychology & Marketing, 59-69.

Robert Wyer,  (2016). Looking forward and looking back: The likelihood of an event’s future reoccurrence affects perceptions of the time it occurred in the past. Personality and Social Psychology Bulletin, 1577-1587.

Yuwei Jiang, Rashmi Adaval, Yael Steinhart, Robert Wyer,  (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, University of Chicago Press, 418-435.

Rashmi Adaval, Robert Wyer,  (2011). Conscious and Non-conscious comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products. Journal of Marketing Research, American Marketing Association, 355-365.

Robert Wyer, Rashmi Adaval,  (2008). Social Psychology and Consumer Psychology: An Unexplored Interface. The Social Psychology of Consumer Behavior (Frontiers of Social Psychology), Taylor and Francis.

Rashmi Adaval, Linda Isbell, Robert Wyer,  (2007). The Impact of Pictures on Narrative- and List Based Impression Formation. Journal of Experimental Social Psychology, Elsevier, 352-364.

Robert Wyer, Rashmi Adaval,  (2004). Pictures, Words and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Erlbaum Psych Press, 137-159.

Rashmi Adaval, Robert Wyer,  (2004). Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information. Journal of Experimental Social Psychology, Elsevier, 450-465.

Robert Wyer, Rashmi Adaval,  (2003). Message Reception Skills in Social Communication. Handbook of Communication and Social Interaction Skills, Erlbaum Psych Press, 291-355.

Robert Wyer, Rashmi Adaval, Stanley Colcombe,  (2002). Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment. Advances in Experimental Social Psychology, Academic Press, 133-197.

Rashmi Adaval, Robert Wyer,  (1998). The Role of Narratives in Consumer Information Processing. Journal of Consumer Psychology, Elsevier, 207-245.

Research in progress
Title: Bigger of the same or more of the same:  Effects of magnitude priming on charitable giving
Status: Writing Results
Research Type: Scholarly

Title: The Effect of Culture-Based Social Orientations on Nonsocial Information Processing
Status: Writing Results
Research Type: Scholarly

Title: Assimilation or Contrast:  The effect of anchoring on price perceptions
Organization: Association of Consumer Research
Location: Portland, Oregon
Year: 2004