Robert Wyer

Headshot of Robert Wyer, PhD

Robert Wyer, PhD

Research Professor, Department of Marketing

2355 Carl H. Lindner Hall

513-556-8044

Published Contributions
Robert Wyer,  (2018). Some determinants and consequences of beliefs: Cognitive, social and motivational. The Handbook of Attitudes, Volume 1: Basic Principles, 45.

Robert Wyer,  (2017). The role of mindsets, productions and perceptual symbols in goal-directed information processing . Consumer Psychology Review, 1-17.

Geetanjali Saluja, Rashmi Adaval, Robert Wyer,  (2017). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed. Organizational Behavior and Human Decision Processes, 23-38.

Robert Wyer,  (2017). Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed . Organizational Behavior and Human Decision Processes, 23-38.

Robert Wyer,  (2017). Physical proximity increases persuasive effectiveness through visual imagery . Journal of Consumer Psychology, 435-447.

Robert Wyer,  (2017). The recall and use of narratives as declarative and procedural consumer knowledge . The Routledge Companion to Consumer Behavior, 99-117.

Robert Wyer,  (2017). The influence of social crowding on brand attachment. Journal of Consumer Research, 1068-1084.

Robert Wyer,  (2017). The effect of empty space on message persuasion. Journal of Consumer Research, 448-464.

Robert Wyer,  (2017). The interactive effects of bitter flavor and mood on the decision to spend or save money . Journal of Experimental Social Psychology, 48-58.

Robert Wyer,  (2017). Competing for attention: The effects of jealousy on preference for attention-grabbing products. Journal of Consumer Psychology, 171-181.

Robert Wyer,  (2017). The role of categorization and scale endpoint comparisons in numerical information processing: A two-process model. Journal of Experimental Psychology: General, 409-423.

Robert Wyer,  (2016). The effects of physical distance from a brand extension on the impact of brand-extension fit . Psychology & Marketing, 59-69.

Robert Wyer,  (2016). Looking forward and looking back: The likelihood of an event’s future reoccurrence affects perceptions of the time it occurred in the past. Personality and Social Psychology Bulletin, 1577-1587.

Yuwei Jiang, Rashmi Adaval, Yael Steinhart, Robert Wyer,  (2014). Imagining Yourself in the Scene: The Interactive Effects of Goal Driven Self-Imagery and Visual Perspectives on Consumer Behavior. Journal of Consumer Research, University of Chicago Press, 418-435.

Rashmi Adaval, Robert Wyer,  (2011). Conscious and Non-conscious comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products. Journal of Marketing Research, American Marketing Association, 355-365.

Robert Wyer, Rashmi Adaval,  (2008). Social Psychology and Consumer Psychology: An Unexplored Interface. The Social Psychology of Consumer Behavior (Frontiers of Social Psychology), Taylor and Francis.

Rashmi Adaval, Linda Isbell, Robert Wyer,  (2007). The Impact of Pictures on Narrative- and List Based Impression Formation. Journal of Experimental Social Psychology, Elsevier, 352-364.

Robert Wyer, Rashmi Adaval,  (2004). Pictures, Words and Media Influence: The Interactive Effects of Verbal and Nonverbal Information on Memory and Judgments. The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion, Erlbaum Psych Press, 137-159.

Rashmi Adaval, Robert Wyer,  (2004). Memory for Observed Social Interactions: The Influence of Processing Goals on the Mental Representation of Visual and Auditory Information. Journal of Experimental Social Psychology, Elsevier, 450-465.

Robert Wyer, Rashmi Adaval,  (2003). Message Reception Skills in Social Communication. Handbook of Communication and Social Interaction Skills, Erlbaum Psych Press, 291-355.

Robert Wyer, Rashmi Adaval, Stanley Colcombe,  (2002). Narrative-Based Representations of Social Knowledge: Their Construction and Use in Comprehension, Memory and Judgment. Advances in Experimental Social Psychology, Academic Press, 133-197.

Rashmi Adaval, Robert Wyer,  (1998). The Role of Narratives in Consumer Information Processing. Journal of Consumer Psychology, Elsevier, 207-245.

Research in progress
Title: Bigger of the same or more of the same:  Effects of magnitude priming on charitable giving
Status: Writing Results
Research Type: Scholarly

Title: The Effect of Culture-Based Social Orientations on Nonsocial Information Processing
Status: Writing Results
Research Type: Scholarly

Presentations
Title: Assimilation or Contrast:  The effect of anchoring on price perceptions
Organization: Association of Consumer Research
Location: Portland, Oregon
Year: 2004