Ric Sweeney

Headshot of Ric Sweeney

Ric Sweeney

Associate Professor - Educator, Department of Marketing

2351 Carl H. Lindner Hall

513-556-3561

Ric Sweeney is an Associate Professor ‑ Educator in the Marketing Department at UC's Carl H Lindner College of Business. Ric serves as Faculty Advisor for the UC American Marketing Association, CATALYST Marketing, and Project Heal, and is a Faculty Fellow for the Sigma Phi Epsilon Fraternity. Ric is also the past-Chairman of the American Marketing Association's Board of Directors and currently serves on the Board of Advisors for the AMA Foundation.

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Teaching Interest
Marketing Principles
Advertising
Services Marketing
eMarketing
Personal branding

History
Institution: University of Cincinnati - Lindner College of Business
Title: Director, Circle of Excellence Business Honors Program
End Date: 2016-07-31

Institution: University of Cincinnati Lindner College of Business
Title: Interim Director, Kolodzik Business Scholars
End Date: 2015-12-31

Institution: University of Cincinnati, Cincinnati, OH
Title: Marketing Undergraduate Program Director and Assistant Professor - Educator
End Date: 2014-12-31

Institution: Cincinnati Children’s Hospital Medical Center, Cincinnati, OH
Title: Director of Marketing
End Date: 2005-12-31

Institution: PlanetFeedback/Intelliseek, Cincinnati, OH
Title: Director of Marketing
End Date: 2002-12-31

Institution: Northlich, Cincinnati, OH
Title: Direct Marketing Account Manager
End Date: 2000-12-31

Institution: Hubert Company, Harrison, OH
Title: Marketing Analyst
End Date: 1998-12-31

Institution: Cinco Federal Credit Union, Cincinnati, OH
Title: Marketing Director & Training Director
End Date: 1994-12-31

Institution: Boatmen’s Bank of Tennessee, Memphis, TN
Title: Bank Officer
End Date: 1993-12-31

Assignments
Director, Circle of Excellence Business Honors program
Dates: 2015-01-01 - 2016-12-31

Interim Director, Kolodzik Business Scholars
Dates: 2014-01-01 - 2015-12-31

Marketing Program Director - Undergraduate
Dates: 2011-08-01 - 2015-06-30

Marketing Leadership Circle
Dates: 2012-01-01 - 2014-12-31

Faculty Liaison for Student Engagement
Dates: 2009-09-01 - 2011-12-31

Academic Director, Master of Science in Marketing Program
Dates: 2005-01-15 - 2008-06-30

Director of Strategic Marketing, UC College of Business.
Dates: 2006-07-01 - 2007-08-30

Awards | Honors
Organization: American Marketing Association International Collegiate Conference
Name: Best Faculty Paper - AMA International Collegiate Conference
Year Received: 2019

Organization: Lindner College of Business
Name: Drew and Wendy Boyd Breakthrough in Innovative Teaching Excellence
Year Received: 2019

Organization: Cincinnati American Marketing Association
Name: Cincinnati Marketing Legend
Year Received: 2018

Organization: Phi Rho Chi / Rho Lambda - University of Cincinnati
Name: Phi Rho Chi / Rho Lambda Professor of the Year Award
Year Received: 2018

Organization: Greater Cincinnati Collegiate Connection
Name: Greater Cincinnati Collegiate Connection for Excellence in Teaching
Year Received: 2017

Organization: University of Cincinnati
Name: Mrs A B Dolly Cohen Award for Excellence in Teaching
Year Received: 2017

Organization: Marketing Management Association
Name: Meritorius Teaching Award
Year Received: 2016

Organization: American Marketing Association
Name: Ric Sweeney Chapter Volunteer of the Year Award
Year Received: 2016

Organization: American Marketing Association
Name: Lifetime Membership
Year Received: 2015

Organization: Sigma Phi Epsilon Fraternity
Name: Volunteer Excellence Award
Year Received: 2013

Organization: Ohio Magazine
Name: Ohio Magazine "Excellence in Education"
Year Received: 2012

Organization: University of Cincinnati
Name: George S Barbour Award for Good Student/Faculty Relations
Year Received: 2012

Name: Inducted into Order of Omega Greek Honorary
Year Received: 2011

Name: Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
Year Received: 2011

Name: Renaissance Brother, Sigma Phi Epsilon Fraternity
Year Received: 2011

Name: Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations May 2010
Year Received: 2010

Organization: Beta Gamma Sigma
Name: Inducted into Beta Gamma Sigma Honor Society
Year Received: 2010

Name: Faculty Fellow, Sigma Phi Epsilon Fraternity
Year Received: 2010

Organization: Order of Omega
Name: Order of Omega Professor of the Year April 2010
Year Received: 2010

Organization: UC College of Business
Name: Michael L Dean Excellence in Classroom Education and Learning Undergraduate Teaching Award
Year Received: 2009

Organization: Delta Sigma Pi
Name: Inducted into Delta Sigma Pi Professional Business Fraternity
Year Received: 2009

Organization: American Marketing Association
Name: Hugh G Wales Faculty Advisor of the Year
Year Received: 2009

Organization: Pi Kappa Alpha and Beta Theta Pi Fraternities
Name: Winner of the Inaugural Outstanding Faculty Award
Year Received: 2009

Organization: UC Student Activities Board
Name: SAB Advisor of the Year
Year Received: 2008

Organization: Omicron Delta Kappa National Leadership Honor Society
Name: Inducted into ODK National Leadership Honor Society
Year Received: 2008

Name: Harold J. Grilliot Award for Exemplary Service to Undergraduate Organizations
Year Received: 2007

Education
Institution: Xavier University
Location: Cincinnati, OH
Major: Marketing
Completed: 1996
Degree: MBA

Institution: Mount Saint Mary’s University,
Location: Emmitsburg, MD
Major: English
Completed: 1982
Degree: BA

Published Contributions
Riley Dugan, Chun Zhang, James Kellaris, Ric Sweeney, (2019). Taming the Elephant in the (Class)Room: Exploring Root Causes of Student Boredom. Marketing Education Review.

James Kellaris, Riley Dugan, Joshua Clarkson, Ric Sweeney,  (2017). Verb-Noun Reversal in Sales Rhetoric:  How Verbing Weirds the Sell. American Marketing Association - Summer Educators Conference.

Riley Dugan, Ric Sweeney, James Kellaris,  (2016). Nouns in theWintering of our Discontent. AMA Marketing News, 18-19.

Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Is Marketing Selling Itself Short on Sales?. AMA Marketing News, 18-19.

Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Does Real-World Experience Motivate Relevance in Research?. AMA Marketing News, 30-32.

Ric Sweeney, James Kellaris,  (2008). The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment. Society for Consumer Psychology Conference Proceedings, February 2008, .

Presentations
Organization: Carlson Leadership Academy
Year: 2019

Organization: Sigma Phi Epsilon
Year: 2019

Organization: Sigma Phi Epsilon Fraternity
Year: 2018

Organization: Sigma Phi Epsilon Fraternity
Year: 2018

Title: How verbing weirds the sell:  Noun-verb reversal in sales rhetoric
Year: 2017

Organization: Sigma Phi Epsilon Fraternity
Year: 2017

Organization: Sigma Phi Epsilon Fraternity
Year: 2017

Organization: Sigma Phi Epsilon
Year: 2016

Title: Effective Strategies for Teaching Introduction to Marketing
Organization: Marketing Management Association
Year: 2016

Organization: Sigma Phi Epsilon
Location: Richmond VA
Year: 2016

Organization: Sigma Phi Epsilon
Year: 2015

Organization: Sigma Phi Epsilon
Year: 2014

Title: Personal Branding
Organization: ROAR Tour Guides
Year: 2014

Organization: American Marketing Association
Location: New Orleans, LA
Year: 2010

Organization: American Marketing Association
Location: New Orleans, LA
Year: 2009

Organization: Cincinnati Fine Arts Fund
Year: 2009

Title: AMA Foundation Community Service Grants
Organization: American Marketing Association
Location: New Orleans, LA
Year: 2009

Organization: Fine Arts Fund
Year: 2008

Title: Invited Panelist
Organization: American Marketing Association
Year: 2008

Title: Creative Brief Workshop
Year: 2008

Title: The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment
Organization: Society for Consumer Psychology
Location: New Orleans, LA
Year: 2008

Organization: Fine Arts Fund – Arts Resource Committee
Year: 2007

Location:  Austin, TX
Year: 2007

Organization: American Marketing Association
Year: 2007

Organization: Fine Arts Fund
Location:  Cincinnati, OH
Year: 2006

Organization: American Marketing Association
Year: 2006

Organization: American Marketing Association
Year: 2005

Organization: American Marketing Association
Year: 2004

Organization: Cincinnati American Marketing Association
Year: 2003

Organization: American Marketing Association
Year: 2003

Organization: Fine Arts Fund
Year: 2001