Raj Mehta

Headshot of Raj Mehta, PhD

Raj Mehta, PhD

Vice Provost for International Affairs, Director of University Honors Program, Professor of Marketing

513-556-7100

Teaching Interest
Global Issues in Business, Social Entrepreneurship

Research Interest
Influence of technology on marketing functions
New product development

History
Institution: University of Cincinnati
Title: Director

Institution: Univeristy of Cincinnati College of Business
Title: Professor of Marketing

Institution: University of Cincinnati
Title: Interim Director
End Date: 2007-09-30

Institution: Univeristy of Cincinnati College of Business Administration
Title: Assistant Professor of Marketing
End Date: 2004-12-31

Institution: Indian Institute of Management
Title: Visiting Professor
End Date: 1997-12-31

Institution: Univeristy of Cincinnati College of Business Administration
Title: Assistant Professor of Marketing
End Date: 1996-12-31

Assignments
Manage the University's Honors Program with approximate enrollment of 1800 students.
Dates: 2006-09-01 - present

Awards | Honors
Name: IGSA award

Name: University Wide Faculty Development Award
Year Received: 2003

Name: CBA Research Fellow
Year Received: 2002

Name: IGSA awards
Year Received: 2002

Name: University Wide Faculty Development Award
Year Received: 2002

Name: IGSA award
Year Received: 2001

Name: University Wide Faculty Development Award
Year Received: 2000

Name: IGSA award
Year Received: 2000

Name: CBA Award
Year Received: 1999

Organization: University of Cincinnati
Name: IGSA Award
Year Received: 1998

Name: CBA Award
Year Received: 1998

Name: University Wide Faculty Development Award
Year Received: 1998

Name: 1997 Michael L. Dean EXCEL Award for Excellence in Undergraduate Teaching
Year Received: 1997

Name: Presidential Instructional Enhancement Award
Year Received: 1996

Name: CBA Summer Funding Award
Year Received: 1996

Name: Summer Institute award
Year Received: 1996

Organization: Twenty-Third AMA Doctoral Consortium
Name: Consortium Fellow
Year Received: 1988

Education
Institution: University of Utah
Location: Salt Lake City, Utah
Major: Marketing
Dissertation: Diffusion of Innovation:  A Segmentation Approach
Completed: 1991
Degree: Ph D

Institution: Gujarat University
Location: Ahmedabad, India
Major: Marketing
Completed: 1986
Degree: MBA

Institution: Indian Institute of Technology
Location: Bombay, India
Major: Mechanical Engineering
Completed: 1984
Degree: Other

Published Contributions
Constantine Polychroniou, Raj Mehta. The New Global Economy - Social Entrepreneurship:  Sustainable and Profitable solutions to Global Challenges.

Murali Chandrashekaran, Rajdeep Grewal, Raj Mehta,  (2010). Estimating Contagion on the Internet:  Evidence from the Diffusion of Digital/Information Products. Journal of Interactive Marketing, 1-13.

E Sivadas, B Stern, Raj Mehta, M Jones,  (2004). Consumer Behavior in Online Auctions:  An Exploratory Study. Online Consumer Psycology:  Understanding and Influencing consumer Behavior in the Virtual World, 419-432.

Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2004). The Timing of Repeat Purchases of Consumer Durable Goods:  The Role of the Functional Bases of Consumer Attitudes. Journal of Marketing Research, 101-115.

Jeffrey Mills, Raj Mehta, R Grewal, Sudesh Mujumdar,  (2001). Using Cointegration Analysis for Modeling Marketing Interactions in Dynamic Environments:  Methodological Issues and an Empirical Illustration. Journal of Business Research, 127-144.

R Grewal, J Comer, Raj Mehta,  (2001). An Examination into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets. Journal of Marketing, 17-33.

R Grewal, J Mills, Raj Mehta, S Mujumdar,  (2001). Using Cointegration Analysis for Modeling Marketing Interactions in Dynamic Environments:  Methodological Issues and an Empirical Illustration. Journal of Business Research, 127-144.

Rajdeep  Grewal, Raj Mehta, Frank Kardes,  (2000). The Role of the Social-Identity Function of Attitudes in Consumer Innovativeness and Opinion Leadership. Journal of Economic Psychology , 233-252.

R Grewal, J Comer, Raj Mehta,  (1999). Does Trust Determine Satisfaction in Marketing Channels Relationship? The Moderating Role of Exchange Partner's Price Competitiveness. Journal of Business-to-Business Marketing, 1-18.

M Chandrashekaran, Raj Mehta, R Grewal,  (1999). Product Market Drivers of Innovation and Diffusion:  Evolutionary Dynamics in the Information Technology Landscape. Journal of Marketing Research, 95-112.

J Comer, Raj Mehta, T Holmes,  (1998). Information Technology:  Retail Users Versus Nonusers. Journal of Interactive Marketing, 49-62.

Raj Mehta, R Grewal, E Sivadas,  (1996). International Direct Marketing on the Internet:  Do Internet Users Form a Global Segment. Journal of Direct Marketing, 45-58.

Raj Mehta, E Sivadas,  (1995). Electronic Mail as a Survey Tool for Marketing Researchers. International Journal of Market Research, 429-439.

B Bayus, Raj Mehta,  (1995). Segmentation Modeling and Response Analysis for the Targeted Marketing of Consumer Durables. Journal of Marketing Research, 463-469.

Raj Mehta, E Sivadas,  (1995). Direct Marketing on the Internet:  An Empirical Assessment of Consumer Attitudes. Journal of Direct Marketing, 21-32.

W Moore, Raj Mehta, T Pavia,  (1994). A Simplified Method of Constrained Parameter Estimation in Conjoint Analysis. Marketing Letters, 173-182.

J Gardner, W Nei, Raj Mehta,  (1993). An Exploratory Study of U.S. and Japan Export Patterns in Industrializing Asian Countries. Journal of Asian Business, 1-16.

Raj Mehta, W Moore, T Pavia,  (1992). An Examination of the Use of Unacceptable Levels in Conjoint Analysis. Journal of Consumer Research, 470-476.

Raj Mehta, R Belk,  (1991). Artifacts, Identity, and Transition:  Favorite Possessions of Indians and Indian Immigrants to the United States. Journal of Consumer Research, 398-411.

Research in progress
Title: Effects of Brand-Store Congruity:  Whom the Purchase is Intended For, and Store-Patron Congruity on Retail Patronage
Description: invited for second review at the Journal of Retailing
Status: On-Going

Title: Product Market Drivers of Innovation Diffusion in Web Mediated Markets:  Study of Digital Information Goods
Description: under revision
Status: On-Going

Title: Virtual Interorganizational Relationships in Business-to-Business Electronic Markets:  Heterogeneity in the Effects of Organizational Interdependence on Relational Outcomes
Description: Invited for second review "Strategic Management Journal"
Status: On-Going
Research Type: Scholarly

Presentations
Title: Blazing a Trail:  University of Cincinnati's Adventure in Re-Envisioning Honors
Location: San Antonio, Texas
Year: 2008

Title: Consumer Behavior in Online Auctions:  A Motivation-Ability Framework
Location: Florida
Year: 2003

Title: An Exploratory Investigation of Consumer Behavior in Online Auctions
Location: Seattle, WA
Year: 2001

Title: Facilitating the Growth of International E-Commerce through Public Policy
Location: Phoenix, AZ
Year: 2000

Title: Corporate and Overseas Academic Partnerships to Create On-Line Learning Communities
Location: Montreal, Canada
Year: 2000

Title: EC101:  New Fronties in the European Community for American Landscare Architects
Location: St. Louis, MO
Year: 2000

Title: Virtual Globalization:  World Marketing and International Communication
Organization: University of Cincinnati
Location: Cincinnati, OH
Year: 1999

Title: The Impact of European Data Directives on International Business
Location: Charleston, SC
Year: 1999

Title: Teaching Business Management across Different Universities Through Video Conferencing
Organization: University of Cincinnati
Location: Cincinnati, OH
Year: 1999

Title: A Methodological Framework for Modeling Marketing Interactions in Dynamic Environments
Location: Syracuse, NY
Year: 1999

Title: International:  New Directions in Distance Learning in International Business
Location: Vienna, Austria
Year: 1998

Title: Does Trust Determine Satisfaction in Buyer-Seller Relationships? The Moderating Role of Exchange Partners Price Competitiveness
Organization: INSEAD
Location: France
Year: 1998

Title: Panel Discussion on the Internet and Marketing Pedagogy
Location: Coral Gables, FL
Year: 1997

Title: A Framework to Investigate the Impact of Advertising, Economic Environment, and Political-Legal Environment on Sales
Location: Berkeley, CA
Year: 1997

Title: Marketing Basics
Organization: Management Development Center, University of Cincinnati
Location: Cincinnati, OH
Year: 1996

Title: Using Virtual Reality in College of Business Classrooms
Organization: College of Applied Science, University of Cincinnati
Location: Cincinnati, OH
Year: 1996

Title: Buying and Selling off Bulletin Boards
Organization: University of New South Wales
Location: Sydney, Australia
Year: 1995

Title: Using the Internet to Enhance Students' Global Awareness in the International (World) Marketing Classes
Location: Cincinnati, OH
Year: 1995

Title: Using the Internet to Enhance Students' Global Awareness in the International (World) Marketing Classes
Organization: College of Applied Science, University of Cincinnati
Location: Cincinnati, OH
Year: 1995

Title: Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Organization: University of Arizona
Location: Tuscon, Arizona
Year: 1994

Title: Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Location: Toronto, Canada
Year: 1993

Title: How Many Attributes are Needed for Prediction in Conjoint Analysis:  An Empirical Investigation
Organization: Washington University
Location: St. Louis
Year: 1993

Title: Segmentation Modeling and Response Analysis for the Targeted marketing of Consumer Durables
Location: Dallas, TX
Year: 1992

Title: Studying Diffusion of Innovation within Segments Using Finite Mixture Distribution Techniques
Organization: University of Delaware
Location: Delaware
Year: 1991

Title: Special Possessions and Their Meanings in West Central India
Organization: University of Rhode Island
Location: Kingston, RI
Year: 1991

Title: Homes and Favorite Possessions of Indians and Indian Immigrants to the U.S.
Organization: Arizona:  School of Architecture
Year: 1989

Title: A Visual Study of Homes and Favorite Possessions of Rural and Urban Indians and Indian immigrants to the USA
Location: Amsterdam, The Netherlands
Year: 1989

Title: An Examination of Unacceptable Levels in Conjoint Analysis
Organization: Duke University
Location: Durham, NC
Year: 1989