Joshua Clarkson

Headshot of Joshua Clarkson, PhD

Joshua Clarkson, PhD

Associate Professor, Department of Marketing

2372 Carl H. Lindner Hall

513-556-7105

Dr. Joshua John Clarkson (Ph.D. in Social Psychology, Ph.D. in Marketing) is a consumer psychologist who specializes in the areas of persuasion and self-control. His research has been published in various journals, including the Proceedings of the National Academy of Sciences, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Personality and Social Psychology, and his findings have been featured in media outlets from business magazines and news articles to pop-psychology books and edited academic volumes. He is currently an Associate Professor of Marketing at the University of Cincinnati.

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Teaching Interest
My primary interests are at the intersect of marketing and psychology. Prior courses taught include Consumer Behavior (undergraduate/MBA), Marketing Strategy, Sports Marketing (MBA), and Persuasion (PhD).

Research Interest
Attitudes and Persuasion
Self-Control

History
Institution: University of Cincinnati
Title: Associate Professor of Marketing

Institution: University of Cincinnati
Title: Assistant Professor
End Date: 2018-12-31

Awards | Honors
Organization: Stanford University GBS
Name: Visiting Scholar
Year Received: 2019

Organization: Lindner College of Business, University of Cincinnati
Name: Daniel J. Westerbeck Junior Faculty Graduate Teaching Award
Year Received: 2018

Organization: Midwestern Psychological Association
Name: Inducted Fellow
Year Received: 2018

Organization: University of Cincinnati
Name: Dean’s Award for Faculty Excellence
Year Received: 2017

Organization: Society of Personality and Social Psychology
Name: Early Career Award in Attitudes and Social Influence
Year Received: 2017

Organization: Lindner College of Business, University of Cincinnati
Name: Summer Research Fellowship
Year Received: 2017

Organization: National University of Singapore
Name: The Isaac Manasseh Meyer Research Fellowship
Year Received: 2017

Organization: Lindner College of Business, University of Cincinnati
Name: Dean's List of Teaching Excellence
Year Received: 2017

Organization: Lindner College of Business, University of Cincinnati
Name: Dean's List of Teaching Excellence
Year Received: 2016

Organization: Lindner College of Business, University of Cincinnati
Name: Emerging Scholar Award for Research Excellence
Year Received: 2016

Organization: Universidad de Lisboa
Name: Research Fellowship
Year Received: 2016

Organization: Lindner College of Business, University of Cincinnati
Name: Summer Research Fellowship
Year Received: 2016

Organization: Lindner College of Business, University of Cincinnati
Name: Dean's List of Teaching Excellence
Year Received: 2015

Organization: Society of Experimental Social Psychology
Name: Invited Fellow
Year Received: 2015

Organization: Lindner College of Business, University of Cincinnati
Name: Dean's List of Teaching Excellence
Year Received: 2015

Organization: Lindner College of Business, University of Cincinnati
Name: Dean’s List of Teaching Excellence
Year Received: 2014

Organization: Lindner College of Business, University of Cincinnati
Name: Dean’s List of Teaching Excellence
Year Received: 2014

Organization: Lindner College of Business, University of Cincinnati
Name: Dean’s List of Teaching Excellence
Year Received: 2013

Organization: Lindner College of Business, University of Cincinnati
Name: Dean’s List of Teaching Excellence
Year Received: 2012

Organization: Indiana University
Name: Irving J. Saltzman Award
Year Received: 2012

Organization: University of North Florida
Name: Outstanding Graduate Student in Psychology
Year Received: 2004

Education
Institution: University of Florida
Location: Gainesville, FL
Major: Marketing
Completed: 2012
Degree: Ph D

Institution: Indiana University
Location: Bloomington, IN
Major: Social Psychology
Completed: 2009
Degree: Ph D

Institution: University of North Florida
Location: Jacksonville, FL
Major: General Psychology
Completed: 2003
Degree: MA

Institution: University of North Florida
Location: Jacksonville, FL
Major: Psychology
Completed: 2001
Degree: BA

Published Contributions
Ashley S. Otto, Brennen Davis, Kirk Wakefield, Joshua Clarkson, Jeffery Inman, (2019). Consumer strategies to improve the efficacy of posted calorie information: How provincial norms nudge consumers to healthier consumption. Journal of Consumer Affairs.

Joshua Clarkson, Joshua T. Beck, Ashley S. Otto, Riley G. Dugan, (2019). Methods of Public Influence. Handbook of Research Methods in Consumer Psychology.

Michael Roberts, Joshua Clarkson, E.L.T. Cummings, Chelsea Ragsdale,  (2017). Facilitating emotional regulation:  The interactive impact of resource availability and reward processing. Journal of Experimental Social Psychology.

Joshua Clarkson, Eliot Smith, Zakary Tormala, Riley Dugan,  (2017). Group identification as a means of attitude restoration. Journal of Experimental Social Psychology, 139-145.

Julia Clarkson, Joshua Clarkson, Susan Schaffer,  (2017). The effect of an interprofessional heart failure education program on hospital readmissions. Journal for Healthcare Quality, 78–84.

James Kellaris, Riley Dugan, Joshua Clarkson, Ric Sweeney,  (2017). Verb-Noun Reversal in Sales Rhetoric:  How Verbing Weirds the Sell. American Marketing Association - Summer Educators Conference.

Ashley Otto, Joshua Clarkson, Frank Kardes,  (2016). Decision sidestepping:  How the motivation for closure prompts individuals to bypass decision making. Journal of Personality and Social Psychology, 1-16.

Ryan Rahinel, Nelson Amaral, Joshua Clarkson, Aaron Kay,  ,  (2016). On incidental catalysts of elaboration:  Reminders of environmental structure promote effortful thought.. Journal of Experimental Social Psychology, 1-7.

Joshua Clarkson, Ashley Otto, Roseann Hassey, Edward Hirt,  ,  (2016). Perceived mental fatigue and self-control. Self-Regulation and Ego Control/Elsevier.

Edward Hirt, Joshua Clarkson, Patrick Egan, Julie Eyink,  (2016). Restoration effects following depletion:  Adventures in the uncanny resilience of man.. Self-Regualtion and Ego Control/Elselvier.

Joshua Clarkson, Ashley Otto, Edward Hirt, Patrick Egan,  (2016). The malleable efficacy of willpower theories. Personality and Social Psychology Bulletin, 1490 - 1504.

Patrick Egan, Joshua Clarkson, Edward Hirt,  (2015). Revisiting the restorative effects of positive mood:  An expectancy-based approach to self-control restoration.. Journal of Experimental Social Psychology, 87-99.

John Petrocelli, Sally Williams, Joshua Clarkson,  (2015). The bigger they come, the harder they fall:  The paradoxical effect of regulatory depletion on attitude change.. Journal of Experimental Social Psychology, 82-94.

Joshua Clarkson, John Chambers, Edward Hirt, Ashley Otto, Frank Kardes, Christopher Leone,  (2015). The self-control consequences of political ideology. Proceedings of the National Academy of Sciences, 8250-8253.

Joshua Clarkson, Matthew Valente, Christopher Leone, Zakary Tormala,  (2013). Motivated Reflection on Attitude-Inconsistent Information:  An Exploration of the Role of Fear of Invalidity In Self-Persuasion. Personality and Social Psychology Bulletin, 1559-1570.

Joshua Clarkson, Chris Janiszewski, Melissa Cinelli,  (2013). The Desire for Consumption Knowledge. Journal of Consumer Research, 1313-1329.

Joshua Clarkson, Zakary Tormala, Derek Rucker, Riley Dugan,  (2013). The Malleable Influence of Social Consensus on Attitude Certainty.. Journal of Experimental Social Psychology, 1019-1022.

John Petrocelli, Joshua Clarkson, Melanie Whitmire, Paul Moon,  (2013). When a+b≠c-c':  Published Errors in the Reports of Single Mediator Models. Behavior Research Methods, 595-601.

Joshua Clarkson, Zakary Tormala, Christopher Leone,  (2011). A Self-Validation Perspective on the Mere Thought Effect. Journal of Experimental Social Psychology.

Joshua Clarkson, Zakary Tormala, Derek Rucker,  (2011). Cognitive and Affective Matching Effects in Persuasion:  An Amplification Perspective. Personal and Social Psychology Bulletin, 1415-1427.

Zakary Tormala, Joshua Clarkson, Marlone Henderson,  (2011). Does Fast or Slow Evaluation Foster Greater Certainty?. Personality and Social Psychology Bulletin, 422-434.

Joshua Clarkson, Edward Hirt, D. Chapman, Lile Jia,  (2011). The Impact of Illusory Fatigue on Executive Control:  Do Perceptions of Depletion Impair Working Memory Capacity?. Social Psychological and Personality Science, 229-238.

John Petrocelli, Joshua Clarkson, Zakary Tormala, Kristin Hendrix,  (2010). Perceiving Stability as a Means to Attitude Certainty:  The Role of Implicit Theories of Attitudes. Journal of Experimental Social Psychology, 874-883.

Echo Wan, Derek Rucker, Zakary Tormala, Joshua Clarkson,  (2010). The Effect of Regulatory Depletion on Attitude Certainty. Journal of Marketing Research, .

Edward Hirt, Joshua Clarkson,  (2010). The Psychology of Fandom:  Understanding the Etiology, Motives, and Implications of Fanship. Consumer Behavior Knowledge for Effective Sports Marketing, 59-85.

Joshua Clarkson, Edward Hirt, Lile Jia, Marla Alexander,  (2010). When Perception is More Than Reality:  The Effect of Perceived Versus Actual Resource Depletion on Self-Regulatory Behavior. Journal of Personality and Social Psychology, 29-46.

Zakary Tormala, Victoria DeSensi, Joshua Clarkson, Derek Rucker,  (2009). Beyond Attitude Consensus:  The Social Context of Persuasion and Resistance. Journal of Experimental Social Psychology, 149-154.

Joshua Clarkson, Zakary Tormala, Victoria DeSensi, S. Wheeler,  (2009). Does Attitude Certainty Beget Self-Certainty?. Journal of Experimental Social Psychology, 436-439.

Joshua Clarkson, Zakary Tormala, Derek Rucker,  (2008). A New Look at the Consequences of Attitude Certainty:  The Amplification Hypothesis. Journal of Personality and Social Psychology, 810-825.

Zakary Tormala, Joshua Clarkson,  (2008). Source Trustworthiness and Information Processing in Multiple Persuasive Message Situations:  A Contextual Analysis. Social Cognition, 357-367.

Zakary Tormala, Joshua Clarkson,  (2007). Assimilation and Contrast in Persuasion:  The Effects of Source Credibility in Multiple Situations. Personality and Social Psychology Bulletin, 560-571.

Zakary Tormala, Joshua Clarkson, Richard Petty,  (2006). Resisting Persuasion by the Skin of One's Teeth:  The Hidden Success of Resisted Persuasive Messages. Journal of Personality and Social Psychology, 423-435.

Accepted Contributions
Scott Wright, Joshua Clarkson, Frank Kardes,  (Accepted). Circumventing resistance to novel information: Piquing curiosity through strategic information revelation. Journal of Experimental Social Psychology.

Research in progress
Title: Do Consumers Become More Or Less Certain As They Age? How Cross-Cultural Differences in Perceived Self-Efficacy Impact the Effect of Age on Certainty
Description: In submission at JCR
Research Type: Scholarly

Presentations
Title: Living on the edge? Political extremeness and normalizing consumption
Year: 2019

Title: Motivated knowledge acquisition: Implicit self-theories and the preference for knowledge breadth and depth
Year: 2019

Title: OK Google, I’ll take it from here: The influence of artificial intelligence on consumer information search
Year: 2019

Title: The downside to self‑control success
Year: 2019

Title: When expectations backfire: How argument order expectancies influence advertisement efficacy
Year: 2019

Title: When expectations backfire: How argument order expectancies influence advertisement efficacy
Year: 2019

Title: Working hard to take the easy way out: The role of need for closure in the emergence of epistemic delayed gratification
Year: 2019

Title: Seeking help from experts for addiction and stress: The importance of relatability
Year: 2019

Title: How argument order expectancies influence advertisement efficacy
Year: 2019

Title: Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Year: 2019

Title: The mental benefits of physical exertion:  How athletic performance enhances academic success
Year: 2018

Title: Goal Paralysis:  The Effect of Incidental Luck on Consumer Goal Pursuit
Organization: UC Consumer Behavior Research Camp
Location: Cincinnati, Ohio
Year: 2018

Title: Differentiating between updating and inhibitory processes
Year: 2018

Title: How argument order expectancies influence advertisement efficacy
Year: 2018

Title: Working hard to take the easy way out
Year: 2018

Title:  Spotlighting self-regulatory needs:  How expectations shape restoration though resource re-allocation
Year: 2018

Title: “You chose poorly”:  Freewill beliefs mediate the relationship between conservatism and internal attributions of those in need
Year: 2018

Title: Motivated knowledge acquisition
Year: 2018

Title: Influencing those who influence us
Year: 2018

Title: How verbing weirds the sell:  Noun-verb reversal in sales rhetoric
Year: 2017

Title: The role of identification needs in shaping the efficacy of the one for one promotional model.
Year: 2017

Title:  Improving the Efficacy of Posted Calorie Information Through the Strategic Use of Provincial Norms
Year: 2017

Title: Improving the efficacy of posted calorie information through the strategic use of provincial norms
Year: 2017

Title: The drain of affective decisions
Year: 2017

Title: When variety isn’t life’s spice:  The impact of implicit self-theories and preference forecasting on anticipated consumption variety
Year: 2017

Title: How aging beliefs heighten sensitivity to unknowns for older individuals
Year: 2017

Title: How incidental luck impacts goal pursuit
Year: 2017

Title: Working hard to take the easy way out
Year: 2017

Title: Influencing those who influence us
Year: 2017

Title:  Spotlighting self-regulatory needs:  How expectations shape restoration though resource re-allocation
Year: 2017

Title: Influencing those who influence us
Year: 2017

Title: Motivated knowledge acquisition:  Implicit self-theories and the preference for knowledge breadth and depth.
Year: 2017

Title: The drain of affective decisions
Year: 2017

Title: The role of expertise in the emergence of minority influence
Year: 2017

Title: Influencing those who influence us
Year: 2017

Title: On the cutting edge:  The relationship between expertise and social influence in evaluating normative and innovative opinion.
Year: 2016

Title: Why giving to others can both help and hinder persuasion:  The influence of product type on one for one promotions
Year: 2016

Title: Red light, green light:  Depletion as a cue for adaptive self-regulation.
Year: 2016

Title: The drain of emotional decisions
Year: 2016

Title: The unexpected upside of sub-goal failure.
Year: 2016

Title: The role of expertise in the emergence of minority influence.
Year: 2016

Title: The drain of affective decisions
Year: 2016

Title: Self-control consequences of political ideology
Year: 2016

Title: Self-control consequences of political ideology
Year: 2016

Title: Innovation through deviation:  The role of expertise in the emergence of minority influence
Year: 2016

Title: Motivated knowledge acquisition:  Implicit self-theories and the preference for knowledge breadth or depth
Year: 2016

Title: Satisfaction in repetition:  The impact of implicit self-theories and preference forecasting on future consumption consistency
Year: 2016

Title: The role of expertise in the emergence of minority influence
Year: 2016

Title: Who deserves what?:  The differential effects of the “one for one” promotional model on hedonic and utilitarian products.
Year: 2015

Title: The effects of omitting-then-revealing product attribute information:  An information revelation effect.
Year: 2015

Title: Self-improvement through diversification:  The influence of implicit self-theories on consumers’ variety-Seeking.
Year: 2015

Title: Implicit theories and the desire for variety
Year: 2015

Title: Developing vs. maximizing expertise:  The effect of information goals on knowledge preferences
Year: 2015

Title: Conflicting attitudinal norms and self-persuasion:  The role of social identity in the mere thought effect
Year: 2015

Title: The influence of waiting on preference polarization
Year: 2015

Title: Why we defer to others:  Choice delegation as a means of cognitive closure
Year: 2015

Title: Motivated knowledge acquisition:  Implicit self-theories and the preference for knowledge breadth or depth
Year: 2015

Title: Innovation through deviation:  The role of expertise in the emergence of minority influence
Year: 2015

Title: Brand Exposure Makes Decisions Easier
Year: 2015

Title: The influence of implicit theories on consumers’ variety-seeking behavior
Year: 2014

Title: In pursuit of breadth versus depth of knowledge:  An implicit theories perspective
Year: 2014

Title: Why believing in either more or less willpower capacity can increase self-control performance:  A fluency perspective.
Year: 2014

Title: Why we decide not to decide? Decision avoidance as a means of cognitive closure
Year: 2014

Title: Developing versus maximizing expertise:  The impact of implicit theories on consumers’ knowledge preferences
Year: 2014

Title: The influence of implicit theories on consumers’ variety-seeking behavior
Year: 2014

Title: Developing or Maximizing Expertise? How Implicit Theories Shape Knowledge Preferences
Year: 2014

Title: Social identity on the defense:  Differences in reactions to group threat as a function of mode of identification
Year: 2014

Title: The malleable efficacy of willpower theories:  A fluency perspective
Year: 2014

Title: The role of expertise in the emergence of minority influence
Year: 2014

Title: The role of implicit theories in the pursuit of expertise
Year: 2014

Title: Is variety the spice of life? The role of implicit theories in consumers’ need for variety.
Year: 2014

Title: Overthinking one’s views:  When too much mere thought leads to attitude attenuation
Year: 2014

Title: Revisiting social identity in self-persuasion:  The effect of conflicting attitudinal norms on mere thought
Year: 2014

Title: The dual role of thought confidence and thought consistency in the mere thought effect.
Year: 2014

Title: Developing or Maximizing Expertise? How Implicit Theories Shape Knowledge Preferences
Year: 2014

Title: When expectations backfire:  How argument order expectancies influence advertisement efficacy
Year: 2013

Title: The Desire for Consumption Expertise
Year: 2013

Title: Inaction inertia and the need for cognitive closure
Year: 2013

Title: The influence of political ideology on self-other discrepancies in beliefs of willpower capacity.
Year: 2013

Title: The Effect of Waiting on Preference Commitment
Year: 2013

Title: The malleable role of social consensus in pursuit of belonging and uniqueness
Year: 2013

Title: How accurate are mediation reports? An equivalence test analysis of errors in mediation
Year: 2013

Title: How Accurate are Mediation Reports? An Equivalence Test Analysis of Errors in Mediation
Location: Society for Personality and Social Psychologists
Year: 2013

Title: On the Paradox of Self-Persuasion
Year: 2013

Title: On the Duality of Attitudes:  Revisiting the Link Between Self-Monitoring and Symbolic Functions
Year: 2012

Title: Capitalizing on Automatic Benefits:  The Importance of Regulatory Resources to the Successful Regulation of Anxiety
Year: 2012

Title: Spontaneous Resource Replenishment:  On the Road to Mental Recovery
Year: 2012

Title: When Expectations Backfire:  The Bias of Argument Expectancies on Advertisement Efficacy
Year: 2012

Title: Variety-Seeking and the Desire for Consumption Expertise
Year: 2012

Title: On the Multi-Dimensionality of Thought Strength
Year: 2012

Title: The Impact of Self-Perceived Mental Fatigue on Regulation of Implicit Prejudice
Year: 2012

Title: The Power of Perceptions:  The Relationship Between Lay Theories of Restoration and Self-Regulatory Recovery
Year: 2012

Title: Validating the Optimal Self:  Attitude Consensus and Uniqueness as Facilitators of Identification Motives
Year: 2012

Title: From Mental Depletion to Spontaneous Replenishment:  A Regulatory Stimulant Hypothesis
Year: 2012

Title: From Mental Depletion to Spontaneous Replenishment:  A Regulatory Stimulant Hypothesis
Year: 2012

Title: When Consider-the-Opposite Backfires:  Undermining Attitude-Inconsistent Throughts as a New Means of Polarization
Year: 2011

Title: Certainty As A Catalyst to Change
Year: 2010

Title: When Perception Is More Than Reality:  An Exploration of the Illusory Fatigue Phenomenon
Year: 2010

Title: Certainty As A Catalyst to Change
Year: 2010

Title: Certainty As A Catalyst to Change
Year: 2010

Title: Illusory Fatigue in the Marketplace:  The Effects of Perceived Resource Depletion on Choice Behavior
Year: 2010

Title: Seeking Optimality in the Consumer Waiting Experience:  The Good and Bad of Waiting Time
Year: 2010

Title: The Impact of Perception on Executive Control:  Does Illusory Fatigue Impair Working Memory Capacity?
Year: 2010

Title: When Attitudes Lead to Group Defensiveness:  The Role of Attitude Uncertainty in Response to Ingroup Threat
Year: 2010

Title: Group Identification As A Means of Attitude Restoration
Year: 2010

Title: Seeking Optimality in the Waiting Experience:  The Role of Waiting in Preference Extremity
Location: University of Houston
Year: 2010

Title: It's Not Just the Speed That Counts:  Perceived Evaluation Duration and Attitude Certainty
Year: 2009

Title: A Self-Validation Analysis of the Mere Thought Effect
Year: 2009

Title: Group Identification as a Consequence of Attitude Uncertainty
Year: 2009

Title: Group Identification as a Means of Attitude Restoration:  The Bi-Directional Influence of Attitude Uncertainty and Group Identification
Year: 2009

Title: The Impact of Illusory Fatigue on Executive Control:  Do Perceptions of Depletion Impair Working Memory?
Year: 2009

Title: From Merely Thinking to Ruminating:  The Role of Time and Uncertainty in Undoing the Mere Thought Effect
Year: 2009

Title: Illusory Fatigue in the Marketplace:  The Effects of Perceived Resource Depletion on Consumer Choice
Year: 2009

Title: Implicit Theories of Attitude Stability:  Implications for Attitude Certainty
Year: 2009

Title: An Amplification Perspective on Attitude Certainty
Year: 2008

Title: Feeling Fatigued Leads to Feeling Certain:  Regulatory Resource Depletion and Attitude Certainty
Year: 2008

Title: Assimilation and Contrast in Sequential Message Situations:  The Role of Similarity and Dissimilarity Mindsets in Persuasion
Year: 2008

Title: What Does it Really Mean to Be Certain of an Attitude? An Amplification Hypothesis
Year: 2008

Title: When Perception is More Than Reality:  The Effects of Perceived Versus Actual Resource Depletion on Thoughtful Information Processing
Year: 2008

Title: Exploring the Role of Confidence in Attitude Polarization:  A Self-Validation Analysis of the Mere Thought Effect
Year: 2008

Title: Beyond Attitude Consensus:  The Social Context of Persuasion and Resistance
Year: 2007

Title: On the Dynamic Interplay Between Attitude Certainty and Attitude Ambivalence:  The Amplification Hypothesis
Year: 2007

Title: On the Dynamic Interplay Between Certainty and Attitude Ambivalence:  The Amplification Hypothesis
Year: 2007

Title: Beyond Attitude Consensus:  The Social Context of Persuasion and Resistance
Year: 2007

Title: Persuasion in Context:  A New Perspective on Source Perceptions
Year: 2006

Title: Certainty and the Self
Year: 2006

Title: The Context of Persuasion:  A New Perspective on Source Credibility
Year: 2006

Title: The Context of Persuasion
Year: 2005

Title: Team Building in Research:  A Functional Perspective
Location: Jackson, Florida
Year: 2005

Title: Attitudes and Persuasion:  Fifty-Years of Theory and Research
Location: Atlanta, Georgia
Year: 2005

Title: Wording Effects Revisited:  New Insights From Depth Processing Models
Location: Nashville, Tennessee
Year: 2005

Title: Not Knowing...or Not Thinking? Depth of Processing as a Moderator of Attitude Response Asymmetries
Year: 2003

Title: Semantics and the Need for Cognition:  A Person by Situation Analysis of Response Artifacts
Year: 2002