James Kellaris

Headshot of James Kellaris, PhD

James Kellaris, PhD

James S. Womack / Gemini Chair of Signage and Visual Marketing, Department of Marketing

2347 Carl H. Lindner Hall

513-556-7101

James J. Kellaris is the James S. Womack / Gemini Corporation Professor of Signage and Visual Marketing. James joined the LCB marketing faculty in 1989. He holds a PhD degree in Marketing from the J. Mack Robinson College of Business, Georgia State University. Additionally, he holds MS (Marketing Research) and AB (French and Music Composition) degrees. James teaches Marketing Ethics and Buyer Behavior in LCB’s MS and MBA programs. He has also taught as a visiting professor at the École Supérieure de Commerce et de Management (ESCEM), Tours, France, the École Superieur de Commerce (ESC), Toulouse, France, Bond University, Queensland, Australia, and has lectured at the University of Liverpool, UK, and the HEC Montréal, École de Gestion. James has won the EXCEL and Dornoff teaching awards at LCB, and is a Lindner Teaching Fellow. His research interests include the influences of music on consumers (e.g., auditory branding), marketing ethics and ethical decision-making, and signage-related topics. His work on the “earworm” phenomenon (songs stuck in your head) has received wide attention from the popular media and resulted in the introduction of the term into the Webster-Merriam dictionary. In addition to top academic journals, James’ research has been reported in the New York Times, the Los Angeles Times, NPR, CCN Headline News, CBS Sunday Morning, MSNBC Today Show, Forbes, BusinessWeek, and numerous other media outlets in the United States and abroad. As a former professional musician and currently active composer of classical chamber music, James has won prestigious international competitions, served residencies with large orchestras, and is widely performed on three continents. This fall his work will be performed by orchestras in Brisbane and Melbourne, Australia; Vacallo, Switzerland; Austin, Texas; Tiverton, Massachusetts; and elsewhere; and recorded in Detmold, Germany. Additional information, including a list of his research articles on music and list of his musical compositions, can be found at www.JamesKellaris.com.

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Teaching Interest
Marketing Ethics, Buyer Behavior

Research Interest
The influences of music on consumers, including affective, cognitive, and behavioral effects of music in advertising and retail environments, hedonic consumption of music, empirical aesthetics, the influence of music on time perception, music and memory - particularly the “earworm” phenomenon.

Marketing ethics, including contextual and cultural influences on ethical judgment and choice, ethical decision making processes, judgmental biases, impact of ethical ideologies, cross-cultural differences in ethical criteria and decision processes.

Signage as visual branding and marketing communication devices. Design features, visual acuity, processing fluency effects.

History
Institution: University of Cincinnati.
Title: Professor, Womack/Gemini chair holder 9/07-present.

Institution: École Superieur de Commerce de Toulouse (France)
Title: Visiting Professor, International Faculty

Institution: Expert witness services

Institution: University of Liverpool, UK
Title: Visiting professor
End Date: 2008-06-30

Institution: School of Business, Bond University, Queensland, Australia
Title: Visiting Professor
End Date: 2003-12-31

Institution: College of Business, University of Cincinnati.
Title: Acting Department Head, Marketing
End Date: 2003-05-31

Institution: College of Business Administration, University of Cincinnati.
Title: Associate Professor of Marketing
End Date: 2001-08-31

Institution: ESCEM, Tours, France
Title: Visiting Professor
End Date: 2001-05-31

Institution: University of Cincinnati.
Title: Assistant Professor of Marketing
End Date: 1994-08-31

Institution: Kennesaw State College, Marietta, Georgia.
Title: Visiting Assistant Professor of Marketing
End Date: 1989-06-30

Institution: Georgia State University, College of Business Administration.
Title: Instructor
End Date: 1988-11-30

Institution: Georgia State University, College of Business Administration.
Title: Graduate Teaching Assistant
End Date: 1987-12-31

Institution: Harris, Inc., Atlanta, Georgia.
Title: Department Manager/Buyer
End Date: 1984-01-31

Title: Full-time professional musician
End Date: 1979-03-31

Awards | Honors
Organization: Lindner College of Business
Name: Dean's List of Teaching Excellence
Year Received: 2018

Organization: AACSRE
Name: Elected to AACSRE Board
Year Received: 2016

Name: Nominated for Graduate EXCEL award
Year Received: 2007

Name: Nominated for inaugural class of ATFL
Year Received: 2007

Name: Darwin T. Turner Scholars Program faculty award
Year Received: 2006

Name: Ronald J. Dornoff Fellow of Teaching Excellence
Year Received: 2006

Organization: University of Cincinnati
Name: EXCEL
Year Received: 1995

Name: Direct Marketing Educational Foundation's DM Institute for Professors
Year Received: 1995

Organization: University of Cincinnati
Name: Nominated for Graduate EXCEL award
Year Received: 1994

Organization: University of Cincinnati
Name: Nominated for Graduate EXCEL award
Year Received: 1993

Organization: University of Cincinnati
Name: Nominated for Graduate EXCEL award
Year Received: 1992

Organization: Georgia State University
Name: GTA Teaching Excellence Award
Year Received: 1987

Education
Institution: Georgia State University, J. Mack Robinson College of Business
Location: Atlanta, GA
Major: Marketing
Completed: 1990
Degree: Ph D

Institution: Georgia State University, J. Mack Robinson College of Business
Location: Atlanta, GA
Major: Marketing
Completed: 1985
Degree: MS

Institution: Georgia State University, College of Arts and Sciences
Location: Atlanta, GA
Major: French
Completed: 1979
Degree: Other

Published Contributions
Riley Dugan, Chun Zhang, James Kellaris, Ric Sweeney, (2019). Taming the Elephant in the (Class)Room: Exploring Root Causes of Student Boredom. Marketing Education Review.

Jae  Jung, Kyeong min, Anthony Kim, Kristen Schiele, Jing Hu, Curtis Haugtvedt, James Kellaris,  (2018). Impact of Culture on Social Media Use. 2018 Global Marketing Conference.

Ruth Pogacar, Michal Kouril, Thomas Carpenter, James Kellaris,  (2018). Implicit and explicit preferences for brand name sounds. Marketing Letters, pp 241–259.

Aparna Sundar, James Kellaris,  (2017). How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality:  The Mediating Role of Perceived Eco-Friendliness. Journal of Business Ethics, 685-701.

Riley Dugan, Ric Sweeney, James Kellaris,  (2017). What’s Boring Marketing Students?. AMA Marketing News, 26-27.

James Kellaris,  (2017). On the Musical Realization of Complex Emotions:  Reflections on the XIIth Accademia Internazionale Italiana. CMSA Mandolin Journal, 16-18.

James Kellaris, Riley Dugan, Joshua Clarkson, Ric Sweeney,  (2017). Verb-Noun Reversal in Sales Rhetoric:  How Verbing Weirds the Sell. American Marketing Association - Summer Educators Conference.

James Kellaris, Karen Machleit,  (2016). Signage as Marketing Communication:  A Conceptual Model and Research Propositions. Interdisciplinary Journal of Signage and Wayfinding, 1-17.

James Kellaris,  (2016). Austin Mandolin Orchestra Premieres Piece by 12-year-old Composer. CMSA Mandolin Journal.

Riley Dugan, Ric Sweeney, James Kellaris,  (2016). Nouns in the Wintering of our Discontent. AMA Marketing News, 18-19.

Evelyn Tiffany-Castiglioni, James Kellaris, Philip DeWalt,  (2016). The Sound of the Mandolin Orchestra. CMSA Mandolin Journal, 6-7.

Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Is Marketing Selling Itself Short on Sales?. AMA Marketing News, 18-19.

Ruth Pogacar, Karen Machleit, James Kellaris,  (2015). The Effect of Subjective Abundance on Prosocial Behavior. Association for Consumer Research.

Riley Dugan, Ric Sweeney, James Kellaris,  (2015). Does Real-World Experience Motivate Relevance in Research?. AMA Marketing News, 30-32.

Ruth Pogacar, Karen Machleit, James Kellaris,  (2015). The Influence of Life Abundance and Financial Abundance on Higher Order Goals. Association for Consumer Research.

Aparna Sundar, James Kellaris,  (2015). Blue-washing the Green Halo:  How Colors Color Ethical Judgments. The Psychology of Design:  Creating Consumer Desire, 63-74.

Riley Dugan, James Kellaris,  ,  (2015). How Marketing Academics View A-Level Journals:  Psychological Insights into Differences between Published and Striving Authors. Marketing Education Review, 245-258.

James Kellaris,  (2015). Commentary on Traditional Decision-Oriented Approaches. SAGE Publications, 342-346.

James Kellaris,  (2014). Sonification of Numbers as a Compositional Method. CMSA Mandolin Journal, 12-15.

James Kellaris,  (2014). Viewing Signs Through the Eyes of the Beholders. NSREC.

Vijaykumar Krishnan Palghat, Karen Machleit, James Kellaris (2014). Musical Intelligence:  Explication, Measurement, and Implications for Consumer Behavior. Journal of Consumer Marketing, 278-289.

James Kellaris,  (2013). Composing, arranging, and orchestrating for plucked string ensembles:  Thinking outside the Bachs. CMSA Mandolin Journal, 14-16.

Scott Wright, John Dinsmore, James Kellaris,  (2013). How Group Loyalties Shape Ethical Judgment and Punishment Preferences. Psychology & Marketing, 203-210.

Riley Dugan, James Kellaris, Linda Orr, Jane Sojka,  (2013). Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels. National Conference in Sales Management.

James Kellaris,  (2013). Additional Insights from the BrandSpark / Better Homes and Gardens American Shopper Survey. NSREC.

James Kellaris,  (2012). On the Value of Signs. Signs of the Times, 106.

Vijaykumar Krishnan Palghat, James Kellaris,  (2012). Sonic Logos:  Can Sound Influence Willingness To Pay?. Journal of Product and Brand Management, 275-284.

James Kellaris,  (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study. NSREC.

Xiaoning Guo, Scott Wright, John Dinsmore, James Kellaris,  (2012). The effect of mortality salience on materialism:  The moderating role of regulatory salience. Society for Consumer Psychology.

Thomas Cline, Karen Machleit, James Kellaris,  (2011). Consumers' Need for Levity in Advertising Communications. Journal of Marketing Communications.

Jae Jung, Kyeong  Min, James Kellaris,  (2011). The Mere Game Effect:  How Playing an Online Game Increases Liking for a Product Placed in the Game. Psychology & Marketing, 678-698.

James Kellaris,  (2011). 100,000 Shoppers Can't Be Wrong:  Signage Communication Evidence from the BrankSpark International Grocery Shopper Survey. NSREC.

James Kellaris,  (2010). Marketing Students' Attitudes Towards and Beliefs About Commercial Signage. American Marketing Association.

James Kellaris,  (2010). Using Demonstration Experiments to Illustrate the Pitfalls of Unintentional Moral Relativism. Christian Business Academy Review, 41-46.

James Kellaris, Jae Min Jung, Kawpong Polyorat,  (2009). A Cultural Paradox in Authority-Based Advertising . International Marketing Review, 601-632.

James Kellaris,  (2009). Meet Your CMSA Convention Hosts:  The Dayton Mandolin Orchestra. The Mandolin Journal, 1-4.

Kathryn Hitchcock, James Kellaris,  (2009). The Dayton Mandolin Orchestra. All Frets magazine.

Vijaykumar Krishnan Palghat, James Kellaris,  (2009). Hearing, Remembering, and Branding:  Guidelines for Creating Sonic Logos. Association for Consumer Research.

Kathryn Hitchcock, James Kellaris,  (2009). Dayton Mandolin Orchestra. All Frets, 20-23.

Vijaykumar Krishnan, James Kellaris, Frank Kardes, Wei Pan, (2009). Hearing, Remembering, and Branding:  Guidelines for Creating Sonic Logos. Society for Consumer Psychology.

James Kellaris,  (2008). On Musical Intelligence. The Mandolin Journal, 22-23.

Vladimir Pashkevich, David Curry, James Kellaris, Norman Bruvold,  (2008). The Role of Culture-Level Factors in Shaping On-Line Purchase Intentions:  A Cross-Country Comparison. Journal of International Business and Economy, 59-90.

James Kellaris,  (2008). Music and Consumers. Handbook of Consumer Psychology, Erlbaum, 837-856.

Ric Sweeney, James Kellaris,  (2008). The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment. Society for Consumer Psychology Conference Proceedings, February 2008.

Helene Deval, James Kellaris,  (2008). Pimping Culture to the College Crowd. Society for Consumer Psychology.

James Kellaris,  (2007). Confessions of a Jingle Scientist. The Score.

James Kellaris, Thomas Cline,  (2007). Humor and Ad Memorability:  On the Contributions of Humor Expectancy, Relevancy, and Need for Humor. Psychology & Marketing, 497-509.

Thomas Cline, James Kellaris,  (2007). The Influence of Humor Strength and Humor-Message Relatedness on Ad Memorability:  A Dual Process Model. Journal of Advertising, 55-67.

James Kellaris,  (2007). Business Schools Must Go Deeper to Teach Ethics to Future Leaders. Cincinnati Business Courier, 17.

Jae Jung, James Kellaris,  (2006). Responsiveness to Authority Appeals among Young French and American Consumers. Journal of Business Research, 735-744.

James Kellaris,  (2006). Why Marketing?. CoB Tribunal Insider, 6.

James Kellaris,  (2006). Reflections on Metropolitan Christmas Concert:  An Auditory Icon of the Nativity. Byzantine Echoes, 3-4.

Maria Cronley, Steven  Posavac, Tracy  Meyer, Frank Kardes, James Kellaris,  (2005). A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice. Journal of Consumer Psychology, 159-169.

Jae Jung, James Kellaris,  (2004). Cross-National Differences in Proneness to Scarcity Effects:  The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure. Psychology & Marketing, 741-755.

Frank Kardes, Maria Cronley, James Kellaris, Steven  Posavac,  (2004). The Role of Selective Information Processing in Price-Quality Inference. Journal of Consumer Research, 368-374.

Susan Kleiser, Eugene Sivadas, James Kellaris, Robert Dahlstrom,  (2003). Ethical Ideologies:  Efficient Assessment and Influence on Ethical Judgments of Marketing Practices. Psychology & Marketing, 1-21.

Susan Mantel, James Kellaris,  (2003). Exploring Determinants of Psychological Time:  The Impact of Cognitive Resources Required and Available on the Estimation of Lapsed Time. Journal of Consumer Research, 531-538.

Eugene  Sivadas, Susan Kleiser, James Kellaris, Robert Dahlstrom,  (2003). Moral Philosophy, Ethical Evaluations, and Sales Manager Hiring Intentions. Journal of Personal Selling and Sales Management, 7-21.

James Kellaris, Susan Powell Mantel,  (2003). The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks.

Thomas Cline, Moses Altsech, James Kellaris,  (2003). When Does Humor Enhance or Inhibit Ad Responses? The Moderating Role of Need for Levity. Journal of Advertising , 31-46.

James Kellaris,  (2003). Reflections on the Raptis Musical Setting of the Divine Liturgy. Byzantine Echo, Mid-Eastern Federation of Greek Orthodox Church Musicians, 9.

James Kellaris,  (1997). The Greek Orthodox Community of Cincinnati 1907-1997.

James Kellaris, Frank Kardes, Theresa DiNovo,  (1995). Exploring the Boundaries of the Framing Effect:  Moderating Roles of Disparate Expected Values and Perceived Costs ofJudgmental Errors. Marketing Letters, 175-182.

James Kellaris,  (1994). Immersing Students in Business Ethics at CBA. Portfolio, 11.

James Kellaris,  (1992). Business Books for Bulgaria. The Target (UC AMA newsletter), 11.

James Kellaris,  (1992). Sowing the Seeds of Free Enterprise in Bulgaria:  Balkan Bibliophile Fires Shot in the Dark. Portfolio, 3-4.

James Kellaris,  (1991). Business Ethics:  A Little Thought Can Make a Big Difference. Cincinnati Business Record.

James Kellaris,  (1991). Business Ethics Are Learnable. The Plain Dealer, 7C.

James Kellaris, Pratibha Dabholkar,  (1989). The PSE Scale:  A Scenario-Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals. Journal of Personal Selling and Sales Management, 60.

James Kellaris,  (1988). Rhetorical Sensitivity:  Implications for Sales Communication Research. Journal of Personal Selling and Sales Management, 70.

James Kellaris,  (1988). Measuring and Monitoring Admissions Marketing Performance. Admissions Marketing Report, 16.

James Kellaris, William  Kellaris,  (1988). Exploration of the Factors Influencing Students' College Choice Decision at a Small Private College. College and University , 187-197.

Accepted Contributions
Vijaykumar Krishnan, James Kellaris,  (Accepted). Hearing, Remembering, and Branding:  Setting Strategic Directions for Sonic Branding Research. Oxford Handbook of Music in Advertising.

James Kellaris,  (Accepted). Confessions of a Famous Jingle Scientist. University of Cincinnati Press.

Aparna Sundar, James Kellaris,  (Accepted). Blue-Washing the Green Halo:  How Colors Color Ethical Judgments. Psychology of Design.

John Dinsmore, Scott Wright, Xiaoning Guo, James Kellaris,  (Accepted). Recession, Financial Hardship, and Ethical Judgment:  Do Tough Times Beget Tough Judges?. American Marketing Assn.

Jae Min Jung, James Kellaris,  (Accepted). Business Students’ Perceptions of Shifts in Core Values of American Culture:  A Report from the Trenches. Journal of Biblical Integration in Business.

Research in progress
Title: Hearing, Remembering, and Branding:  Guidelines for Creating Sonic Logos
Description: Rejected from Journal of Marketing on 3rd round. Under revision for submission to the Journal of Marketing Research.
Status: Writing Results
Research Type: Scholarly

Title: Phonetic Frequency Shapes Implicit and Explicit Preferences for Brand Names:  Implications for Brand Performance
Description: Work under review at Marketing Letters. Update Oct. 2017:  invited to revise and resubmit.
Research Type: Scholarly

Presentations
Title: Hearing, Remembering, and Branding
Organization: Association for Consumer Research
Location: San Diego

Title: How verbing weirds the sell:  Noun-verb reversal in sales rhetoric
Year: 2017

Title: The Effect of Subjective Abundance on Prosocial Behavior
Organization: Association for Consumer Research
Location: Hong Kong
Year: 2015

Title: Sub-Ethical Choice Behavior:  The Attraction Effect of Product Shelving
Year: 2014

Title: Sub-Ethical Choice Behavior:  The Attraction Effect of Scarcity
Year: 2013

Title: Green versus The Green:  Sales Job Applicant Tradeoffs between Corporate Social Responsibility and Compensation Levels
Year: 2013

Title: Musical Intelligence:  Explication, Measurement, and Implications for Consumer Psychology
Location: New Orleans, LA
Year: 2008

Title: The Influence of Frames, Self-Generation and Numerosity of Justifications on Ethical Judgment
Organization: Society for Consumer Psychology
Location: New Orleans, LA
Year: 2008

Title: Pimping Culture to the College Crowd:  A Comparison of Alternative Social Influence Strategies
Organization: Society for Consumer Psychology
Location: New Orleans
Year: 2008

Title: Humor and Ad Memorability:  On the Contributions of Humor Expectancy, Relevancy, and Need for Humor
Organization: American Marketing Association
Year: 2007

Title: Music and Time Perception:  When Does a Song Make It Seem Long?
Organization: American Marketing Association
Location: San diego
Year: 2007

Title: Power Distance and Effectiveness of Authority-Based Appeals:  A Paradox in High and Low Power Distance Cultures
Organization: Academy of Marketing Science and the Korean Academy of Marketing Science
Year: 2006

Title: Responsiveness to Authority Appeals Among Young French and American Consumers
Organization: La Londe les Maures
Location: France
Year: 2005

Title: Individual Differences in the Perception of Performance:  The Zone of Indifference Revisited
Location: St. Petersburg, Florida
Year: 2005

Title: When Authority Appeals Backfire:  A Study of Reverse Authority Effects Among Young Adults in Three Countries
Year: 2005

Title: The Impact of Culture and Individual Characteristics on Ethical Judgment:  A Cross-National Investigation
Organization: American Marketing Association
Year: 2004

Title: When Belief and Evidence Conflict:  Factors that Mitigate Consumers’ Selective Use of Price-Quality Data
Organization: American Psychological Association
Location: San Francisco, California
Year: 2004

Title: Proneness to Social Influence:  Authority Effects in France and the United States
Organization: Society for Consumer Psychology / Koeran Marketing Association
Location: Seoul, Korea
Year: 2003

Title: Overestimation of Price-Quality Relationships Among Naïve Wine Consumers in North America and Europe
Location: Adelaide, South Australia
Year: 2003

Title: The Impact of Perceived Scarcity of Wine On the Purchase Intentions of French and American Consumers
Location: Adelaide, South Australia
Year: 2003

Title: Dissecting Earworms:  Further Evidence on the “Song-stuck-in-your-head” Phenomenon
Organization: American Psychological Society
Location: New Orleans, LA
Year: 2003

Title: The Joint Influence of Humor Strength and Humor-Claims Relevancy on Ad Recall
Organization: American Psychological Society
Location: New Orleans, LA
Year: 2003

Title: The Impact of Motivation on Judgmental Accuracy In Easy versus Difficult Time Estimation Tasks
Organization: American Psychological Society
Location: New Orleans, LA
Year: 2003

Title: Scale for a New Millennium:  A Psychometric Measure of Ethical Judgment Using the Dalai Lama’s Universal Criteria
Organization: American Marketing Association
Location: San Diego, California
Year: 2002

Title: Vigilance, Workload, and Boredom:  Two Competing Models
Location: Baltimore, MD
Year: 2002

Title: Cross-National Differences in Proneness to Scarcity Effects:  The Moderating Roles of Familiarity, Uncertainty Avoidance, and Need for Cognitive Closure
Location: Kahuku, Oahu, Hawaii
Year: 2001

Title: The Role of Philosophical Relativism as a Mediator of Cross-National Differences in Ethical Evaluations
Location: Kahuku, Oahu, Hawaii
Year: 2001

Title: The Role of Selective Hypothesis Testing in the Overestimation of Price-Qualty Correlation
Year: 2001

Title: Identifying Properties of Tunes That Get ‘Stuck in Your Head’:  Toward a Theory of Cognitive Itch
Organization: American Psychological Society
Location: Scottsdale, AZ
Year: 2001

Title: Reducing the Proneness to Illusory Correlation of Price Quality Relation:  A Selective Hypothesis Testing Perspective
Organization: American Psychological Society
Location: Scottsdale, AZ
Year: 2001

Title: Spontaneous Attitude Formation in Advertising:  Effects of Accuracy Motivation and Source Cues on Judgment
Organization: American Psychological Society
Location: Scottsdale, AZ
Year: 2001

Title: Students' Perceptions of American Core Values in 1993 vs. 1999:  Evidence of a Late 20th Century Culture Shift?
Organization: American Psychological Society
Year: 2001

Title: Measuring Individualism and Collectivism at the Level of the Individual:  Preliminary Report on the Development and Assessment of a Parsimonious Scale
Organization: American Marketing Association
Year: 2001

Title: Susceptibility to Advertising An Individual Difference with Implications for the Processing of Persuasive Messages
Year: 2000

Title: Can Humor Enhance the Persuasive Impact of Strong Message Arguments
Organization: American Psychological Association
Location: San Antionio, TX
Year: 2000

Title: The Impact of Ethical Ideology on Ethical Judgment:  Evidence from an Exploratory Study with Marketing Students
Organization: American Marketing Association
Location: Chicago, IL
Year: 1999

Title: Waiting on Musical Hold:  Insights from an Applied Study
Organization: American Psychological Association
Location: St. Petersburg, FL
Year: 1999

Title: The Impact of Retail Density and Atmospheric Music on Retail Shoppers' Crowding Perceptions and Stone Satisfaction
Location: Norfolk, VA
Year: 1998

Title: Is There a Need for Levity
Organization: American Psychological Association
Location: Austin, TX
Year: 1998

Title: Susceptability to Television Advertising:  A Note on Its Measurement and Impact
Organization: American Psychological Association
Location: Toronto, ONT
Year: 1997

Title: Decibels, Disposition, and Duration:  The Impact of Musical Loudness and Internal States on Time Perceptions
Organization: Association for Consumer Research
Year: 1996

Title: The Joint Impact of Humor and Argument Strength in a Print Advertising Context
Organization: American Marketing Association
Location: Chicago, IL
Year: 1996

Title: Congruity of Peripheral and Central Ad Cues:  A Contingency Underlying Aad to Ab Affect Transfer
Location: Hilton Head, NC
Year: 1996

Title: One-to-one Marketing:  The Internet as a Segmentation Tool
Location: Newport, RI
Year: 1995

Title: The Influence of Mood and Gender on Consumers' Time Perceptions
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1994

Title: The Influence of Music-Induced Stimulus Congruity and Internal States on Perceptions of Event Durations
Organization: American Psychological Association
Location: St. Petersburg, FL
Year: 1994

Title: Music in Ads, Stores, and Homes
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1993

Title: A Prospect-Theoretic Approach to Ethical Decision Making by Sales Personnel
Organization: American Marketing Association
Location: Chicago, IL
Year: 1993

Title: The Influence of Arousal and Stimulus Congruity on Consumers' Time Perceptions:  A Test of Competing Explanations
Organization: American Marketing Association
Location: Chicago, IL
Year: 1993

Title: Consumer Esthetics Outside the Lab:  Preliminary Report on a Musical Field Study
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1992

Title: The Experience of Time as a Function of Musical Loudness and Gender of Listener
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1992

Title: The Impact of Atmospheric Music and Retail Density on Retail Crowding Perceptions and Their Consequences:  Does the Song Augment the Throng?
Location: Vancouver, CA
Year: 1992

Title: Framing Effects on Consumers' Store Choice Decisions
Organization: American Marketing Association
Location: Chicago, IL
Year: 1992

Title: Using Music to Influence Consumers' Experience of Duration:  Does Time Fly When You're Having Fun?
Organization: American Marketing Association
Location: Chicago, IL
Year: 1992

Title: Exploring Tempo and Modality Effects on Consumer Responses to Music
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1991

Title: Perceived Fairness, Complaint Response, and Consumer Satisfaction:  A Model and Propositions
Organization: American Marketing Association
Year: 1989

Title: The PSE Scale:  A Scenario Based Approach to Assessing the Ethical Sensitivity of Sales Students and Professionals
Organization: Pi Sigma Epsilon
Location: New Orleans, LA
Year: 1989

Title: An Exploratory Study of Price/Perceived-Quality Relationships Among Consumer Services
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1988

Title: Hey Prof, Mind if I Call You 'Bob'? A Study of Form-of-Address Preferences Among Marketing Students and Professors
Organization: Academy of Marketing Science
Year: 1988

Title: The Effect of Mood and Gender on Perceived Likelihood of Making Unplanned Purchases
Organization: American Psychological Association
Location: Washington, D.C
Year: 1988

Title: Rhetorical Sensitivity:  Implications for Sales Communication Research
Organization: Pi Sigma Epsilon
Location: Atlanta, Georgia
Year: 1988

Title: An Exploratory Study of Adolescent Shoplifting Behavior
Organization: Association for Consumer Research
Location: Provo, UT
Year: 1987

Title: The Effects of Background Music in Advertising:  A Replication and Extension
Organization: American Marketing Association
Location: Chicago, IL
Year: 1987

Title: Factors Influencing Adolescent Shoplifting
Organization: Academy of Marketing Science
Location: Akron, Ohio
Year: 1987

Title: The Influence of Mood on Willingness to Spend and Unplanned Purchasing
Organization: Academy of Marketing Science
Location: Atlanta, Georgia
Year: 1986