Elliott Manzon

Headshot of Elliott Manzon, PhD

Elliott Manzon, PhD

Associate Professor - Educator, Department of Marketing

2391 Carl H. Lindner Hall

513-556-7071

Dr. Elliott Manzon is an Associate Professor – Educator of Marketing with a successful record of innovation in marketing education. Elliott has been recognized for teaching excellence as the recipient of the 2017 Marketing Management Association AxcessCapon Teaching Innovation Competition, the University of Cincinnati Innovative Uses of Technology in Teaching Award, and 2015 Society of Marketing Advances Cengage Pride/ Ferrell Innovations in Teaching Award. His teaching experience includes Marketing Research, New Product Development, Decision Processes, and Digital Marketing. Elliott's classes use experiential learning to engage and challenge students to be prepared for careers in marketing and entrepreneurship. New technologies including 3D printing and eye-tracking are integrated into the classroom so that students can experience cutting edge marketing and innovation tools. Elliott received his Ph.D. in Design Science from the University of Michigan where he studied the interaction of marketing, product design, and consumer perceptions. Elliott's research has also investigated marketing pedagogy, online consumer product reviews, aging consumer groups, and perceptions of product usability. His research has been published in Marketing Education Review and presented at national marketing conferences of the American Marketing Association, the Society for Judgment and Decision Making, Marketing Management Association, and the Society of Marketing Advances.

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Teaching Interest
Marketing Research
Consumer Behavior
Digital Marketing
New Product Development

Research Interest
Product Judgments and Decision Making
Consumer Behavior
Product Design and Development
Aging Consumers
Digital Product Reviews and Evaluations

Awards | Honors
Organization: Lindner College of Business
Name: Dean's List of Teaching Excellence
Year Received: 2018

Organization: Lindner College of Business
Name: Drew and Wendy Boyd Breakthrough in Innovative Teaching Excellence Award
Year Received: 2018

Organization: Greater Cincinnati Collegiate Connection
Name: Teaching Excellence Award
Year Received: 2017

Organization: Marketing Management Association
Name: AxcessCapon Teaching Innovation Competition Winner
Year Received: 2017

Organization: Carl H. Lindner College of Business
Name: Faculty Development Grant
Year Received: 2017

Organization: University of Cincinnati
Name: Innovative Uses of Technology in Teaching Award
Year Received: 2017

Organization: Marketing Management Association
Name: AxcessCapon Teaching Innovation Competition Runner-up Finalist
Year Received: 2016

Organization: Center for Enhancement in Teaching and Learning and Center for Excellence in eLearning
Name: E-Learning Champion
Year Received: 2016

Organization: Society for Marketing Advances
Name: Cengage Pride-Farrell Innovations in Teaching Award
Year Received: 2015

Organization: UC International
Name: Faculty-Led Study Abroad Mentoring Grant
Year Received: 2015

Organization: Rackham Graduate School
Name: Outstanding Graduate Student Instructor Award Nomination
Year Received: 2012

Organization: University of Michigan
Name: Rackham Graduate Student Research Grant
Year Received: 2012

Organization: State of Michigan
Name: KCP Future Faculty Fellowship
Year Received: 2011

Education
Institution: University of Michigan
Location: Ann Arbor, MI
Major: Marketing
Degree: BBA

Institution: University of Michigan
Location: Ann Arbor, MI
Major: Design Science
Dissertation: Avoiding the Buyer’s Fallacy:  Consumer Perceptions of Products Before Purchase
Completed: 2013
Degree: Ph D

Published Contributions
Elliott Manzon,  (2017). Creating Student Engagement:  The Kickstarter Active Learning Project. Marketing Education Review, 115-118.

Presentations
Title: Strategies for Creating Successful Student Groups in Your Class
Organization: Lindner College of Business Learning & Instructional Design
Location: Cincinnati, OH
Year: 2019

Title: Guide to Using Competitions to Make Student Presentations More Engaging
Organization: Society for Marketing Advances
Location: West Palm Beach, FL
Year: 2018

Title: Teaching Segmentation with Niche Product Design Activity
Organization: Society for Marketing Advances
Location: West Palm Beach, FL
Year: 2018

Title: Keys to Creating Successful Group Projects
Organization: University of Cincinnati
Location: Cincinnati, OH
Year: 2018

Title: Experiential Learning
Organization: University of Cincinnati Lindner College of Business
Location: Cincinnati, OH
Year: 2018

Title: Engaging Students with Active Learning
Organization: University of Cincinnati Accounting Department
Location: Cincinnati, OH
Year: 2018

Title: Teaching Team Management Skills through Group Projects
Organization: Society for Marketing Advances
Location: Louisville, KY
Year: 2017

Title: Experiencing a Customer’s Journey:  Eye Tracking Technology in the Marketing Classroom
Organization: Marketing Management Association
Location: Pittsburgh, PA
Year: 2017

Title: Effectiveness of Collaborative Classroom Layout Designs in Marketing Education
Organization: American Marketing Association
Location: New Orleans, Louisiana
Year: 2017

Title: In-class Experiential Learning in a New Product Development Class
Organization: American Marketing Association
Location: Orlando, Florida
Year: 2017

Title: Bringing the “Real World” into the Marketing Classroom:  Incorporating In-class Experiential Learning throughout the Marketing Curriculum
Location: Orlando, Florida
Year: 2017

Title: Engaging Student Interest:  The Kickstarter Active Learning Project
Organization: Marketing Management Association
Location: Providence, RI
Year: 2016

Title: Engaging Students with Active Learning Group Projects
Organization: University of Cincinnati
Location: Cincinnati, OH
Year: 2016

Title: Developing Student Motivation:  The Kickstarter Marketing Project
Location: San Antonio, TX
Year: 2015

Title: The Influence of Product Design on Consumer Perceptions
Organization: University of Michigan
Location: Ann Arbor, MI
Year: 2013

Title: Can You Hear Me Now? How Product Attributes Influence Online Phone Reviews
Organization: American Marketing Association
Location: Chicago, IL
Year: 2012

Title: Is “More” Always Better? Older Consumers and Product Feature Fatigue
Organization: Society for Judgment and Decision Making
Location: Minneapolis, MN
Year: 2012