Dianne Hardin

Headshot of Dianne Hardin

Dianne Hardin

Executive Director, MS Marketing Program and Assistant Professor - Educator, Department of Marketing

2390 Carl H. Lindner Hall


Dianne Hardin graduated from California State University, Sacramento in 1990 with a BA in Economics and Finance. She has worked in the telecom, IT consulting, and banking industries where she has led cross-functional development teams charged with designing innovative products and services that revolutionize the customer experience and drive revenues. She has spearheaded the adoption of integrated digital marketing and sales initiatives to support the distribution of these products, one of which earned her industry recognition. She has helped several fortune 100 companies launch demand generation marketing technology platform, and design their own integrated marketing and sales programs. In the fall of 2011, she was accepted into the University of Cincinnati’s College of Design, Architecture, Art and Planning (DAAP) where she completed her masters in design in April 2014. Her thesis, “The Innovation Imperative: Not Without Design” explored the role of design, design thinking, innovation and empathy in organizations to create competitive advantage; and, created a new model for assessing an organization’s level of empathy to understand how design elements influence the organization. As part of this work, she had key roles in the development and publication of two articles in the Design Management Institute dmi:review Journal: “The DMI Design Value Scorecard: A new design measurement and management model.” and “The design discussion: Questions for all of us.” She was accepted to the Master of Marketing program at the Lindner College of Business in Summer, 2013 and completed her capstone in Summer, 2014 exploring millenials perception, behaviors and influence on consumer confidence and marketplace trust organizations. In the fall of 2014, she began teaching design at DAAP and marketing at Lindner College of Business, where she is currently an annualized Assistant Professor. Today, she teaches three integrated design researh/experience design and marketing courses including Services Marketing, eMarketing and Marketing Innovation. In her non-teaching time, she accepts consulting projects focused on the integration of design and business to create competitive advantage. She lives with her husband and three daughters in Mason, Ohio.

Teaching Interest
eMarketing and Marketing Innovation, Design Thinking + Designing Your Life, MS MKTG Capstone

Institution: University of Cincinnati
Major: Design/Marketing
Completed: 2014
Degree: MS