Anthony Salerno

Headshot of Anthony Salerno, PhD

Anthony Salerno, PhD

Associate Professor, Department of Marketing

2370 Carl H. Lindner Hall

513-556-7103

Anthony Salerno is an Associate Professor of Marketing, having received his Ph.D. from the University of Miami in 2014. His research interests focus primarily on how the goals that consumers set for themselves may interact with different emotional states to ultimately influence self-regulatory behavior. Anthony has published in the Journal of Consumer Research, Journal of Marketing Research, and Psychological Science, and has also presented his research at the ACR, SCP, APA, and SJDM conferences. Anthony has also discussed his research on NPR and been covered by other media outlets, including The Wall Street Journal, Forbes, The Huffington Post, The Miami Herald, and Men’s and Women’s Health Magazines.

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Teaching Interest
Advertising
Integrated Marketing Communications
Consumer Behavior

Research Interest
Emotion
Goal Pursuit
Self-Regulation

Awards | Honors
Organization: Marketing Science Institute (MSI)
Name: Young Scholar Award
Year Received: 2019

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Emerging Scholar Award Recipient
Year Received: 2019

Organization: University of Cincinnati
Name: University of Cincinnati Dean’s Excellence in Teaching Award
Year Received: 2018

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Faculty Award
Year Received: 2018

Name: University of Cincinnati Faculty Development Award Recipient
Year Received: 2018

Organization: University of Cincinnati
Name: University of Cincinnati Dean’s Excellence in Teaching Award
Year Received: 2017

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Faculty Award
Year Received: 2017

Organization: University of Cincinnati
Name: Mid-Career Research Scientist Award
Year Received: 2017

Organization: Brierley Institute
Name: 2017 Brierley Professor Institute Participant
Year Received: 2017

Organization: University of Cincinnati
Name: University of Cincinnati Dean’s Excellence in Teaching Award
Year Received: 2016

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Department Award
Year Received: 2016

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Faculty Award
Year Received: 2016

Organization: University of Cincinnati
Name: University of Cincinnati Dean’s Excellence in Teaching Award
Year Received: 2015

Organization: University of Cincinnati
Name: University of Cincinnati Faculty Development Award Recipient
Year Received: 2015

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Faculty Award
Year Received: 2015

Organization: University of Cincinnati
Name: University of Cincinnati Faculty Development Award Recipient
Year Received: 2014

Organization: University of Cincinnati
Name: University of Cincinnati Research Excellence Faculty Award
Year Received: 2014

Education
Institution: University of Miami
Location: Coral Gables
Major: Marketing
Dissertation: Emotions as Accelerants and Retardants of Goal Pursuit
Completed: 2014
Degree: Ph D

Institution: University of Miami
Location: Coral Gables
Major: Communication
Completed: 2009
Degree: BS

Published Contributions
Juliano Laran, Chris Janiszewski, Anthony Salerno, (2019). Nonconscious Nudges: Encouraging Sustained Goal Pursuit. Journal of Consumer Research, 307-329.

Anthony Salerno, Julio Sevilla, (2019). Scarce Foods are Perceived as Having More Calories. Journal of Consumer Psychology, 472-482.

Anthony Salerno, Juliano Laran, Chris Janiszewski, (2019). The Bad Can Be Good: When Benign and Malicious Envy Motivate Goal Pursuit. Journal of Consumer Research, 388-405.

Salerno, Anthony, (2019). Contemporary Methods in Consumer Goal Pursuit and Emotion Research. Handbook of Research Methods in Consumer Psychology.

Keri Kettle, Anthony Salerno. Anger Promotes Economic Conservatism. Personality and Social Psychology Bulletin, 1440-1454.

Juliano Laran, Chris Janiszewski, Anthony Salerno,  (2016). Exploring the Differences between Conscious and Unconscious Goal Pursuit. Journal of Marketing Research, 442-458.

Anthony Salerno, Juliano Laran, Chris Janiszewski,  (2015). Pride and Regulatory Behavior:  The Influence of Appraisal Information and Self-Regulatory Goals. Journal of Consumer Research, 499-514.

Anthony Salerno, Juliano Laran, Chris Janiszewski,  (2014). Hedonic Eating Goals and Emotion:  When Sadness Decreases the Desire to Indulge. Journal of Consumer Research, 41 (June), 135–51.

Juliano Laran, Anthony Salerno,  (2013). Life-History Strategy, Food Choice, and Caloric Consumption. Psychological science, 24 (February), 167-173.

Presentations
Title: Resource Scarcity Increases the Value of Pride
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Year: 2019

Title: Today is Just Not My Day: Bad Luck's Effect on Goal Pursuit
Organization: Association for Consumer Research
Location: Atlanta, Georgia
Year: 2019

Title: When Does Mood Repair Occur? An Examination Within the Context of Unfulfilled Needs
Organization: Society for Consumer Psychology
Location: Seattle, Washington
Year: 2019

Title: Scarce Foods are Perceived as Having More Calories
Organization: American Marketing Association
Location: Austin, Texas
Year: 2019

Title: Understanding the Determinants of Hedonic versus Instrumental Affect Regulation
Organization: Society for Consumer Psychology
Location: Savannah, Georgia
Year: 2019

Title: Goal Paralysis:  The Effect of Incidental Luck on Consumer Goal Pursuit
Organization: UC Consumer Behavior Research Camp
Location: Cincinnati, Ohio
Year: 2018

Title: The Interplay Between Incidental Emotion and Food Color on Satiation from Repeated Consumption
Organization: American Marketing Association
Location: New Orleans, Louisiana
Year: 2018

Title: Prevention versus Treatment:  How Negative Emotion and Charitable Appeal Affect Donation Behavior
Organization: Society for Consumer Psychology
Location: Dallas, Texas
Year: 2018

Title: The Effect of Incidental Emotion and Food Color on Satiation from Repeated Consumption
Organization: Society for Consumer Psychology
Location: Dallas, Texas
Year: 2018

Title: Scarce Foods are Perceived as Having More Calories
Location: San Francisco, California
Year: 2017

Title: ACR Roundtable Discussion on Resource Scarcity
Organization: ACR
Location: San Diego, California
Year: 2017

Title: Prevention versus Treatment:  How Negative Emotion and Charitable Appeal Affect Donation Behavior
Organization: ACR
Location: San Diego, California
Year: 2017

Title: rocess versus Outcome:  How Envy and Goal Framing Affect Goal Pursuit
Organization: ACR
Location: San Diego, California
Year: 2017

Title: The Food Scarcity Heuristic:  People Overestimate the Caloric Content of Scarce Foods
Organization: ACR
Location: San Diego, California
Year: 2017

Title: Incidental versus Integral Affect:  An Examination of Affect Type on Goal Pursuit
Organization: Society for Consumer Psychology
Location: New York, NY
Year: 2017

Title: Incidental versus Integral Affect:  An Examination of Affect Type on Goal Pursuit
Location: New York, NY
Year: 2017

Title: Anger Promotes Economic Conservatism
Location: Chicago, Illinois
Year: 2015

Title: The Influence of Envy on Individually- versus Socially-Framed Hedonic Goal Pursuit
Location: Phoenix, Arizona
Year: 2015

Title: The Influence of Pride Diagnosticity on Self-Control
Location: Chicago, Illinois
Year: 2013

Title: When the Absence of Focused Attention Helps Goal Pursuit
Location: Orlando, Florida
Year: 2012

Title: Evidence for Emotion-Specific Goal Modification
Organization: American Psychological Association Annual Convention
Location: Orlando, Florida
Year: 2012

Title: How Sadness Signals Danger of Over-Indulgence
Organization: Association for Consumer Research
Location: Vancouver, British Columbia
Year: 2012

Title: How Sadness Signals Danger in Indulgent Goal-Pursuit
Location: Las Vegas, Nevada
Year: 2012

Title: Survival Mindset and Food Choices
Location: Las Vegas, Nevada
Year: 2012

Title: Survival Mindset and Food Choices
Location: Washington D.C.
Year: 2011

Title: Survival Mindset and Food Choices
Location: St. Louis, Missouri
Year: 2011

Title: Survival Mindset and Food Choices
Location: Atlanta, Georgia
Year: 2011