Consumer and Market Insights Lab
We take the power of Consumer Psychology, Behavioral Economics, and Diagnostic Analytics to understand customer decision making and purchasing behavior.
Rashmi Adaval, PhD
Professor Adaval’s research is in the areas of imagery and visual perception, feelings and emotions, numerical cognition, and conscious and nonconscious processes in consumer information processing and decision making.
Joshua Clarkson, PhD
Professor Clarkson’s areas of expertise include attitudes and persuasion, and motivation and self-control. He holds PhD degrees in both Marketing and Psychology.
Frank Kardes, PhD
One of the field’s most published researchers, Professor Kardes studies consumer persuasion, judgment, inference, and decision making
James Kellaris, PhD
Professor Kellaris is widely known for his research on the influence of music on consumers; he developed the “earworm” phenomenon. He examines ethical decision making, including cultural influences on ethical judgment and biases.
Karen Machleit, PhD
Professor Machleit is best known for her research in retail atmospherics, including online atmospherics and crowding in the retail store. She has expertise in psychometrics and measurement.
Susan Mantel, PhD
Human decision making in areas such as consumer behavior, sales, and business to business settings is the focus of Professor Mantel’s research.
Ryan Rahinel, PhD
Professor Rahinel studies brands, the physical environment, and their intersection.
Noah Van Bergen, PhD
Professor Van Bergen’s research fits into two areas: how implicitly held beliefs influence consumer behavior' and how different display formats and numerical processing influence product perceptions.
Robert Wyer, PhD
One of the most published consumer psychologists in the world, Professor Wyer’s research spans a wide variety of topics such as consumer information processing, judgment and decision making, and attitudes/persuasion.
Interested in these topics?
Consider our graduate programs:
- Master of Science in Marketing
- Contact Professor Dianne Hardin for more information about our certificate and master’s programs.
- PhD in Marketing
- Contact Ryan Rahinel, PhD, for more information about our PhD program in Marketing.
Interested in corporate sponsorship?
Contact Karen Machleit, PhD, Marketing Department Head.