Consumer and Market Insights Lab

Professor Adaval’s research is in the areas of imagery and visual perception, feelings and emotions, numerical cognition, and conscious and nonconscious processes in consumer information processing and decision making.

Professor Clarkson’s areas of expertise include attitudes and persuasion, and motivation and self-control. He holds PhD degrees in both Marketing and Psychology.

One of the field’s most published researchers, Professor Kardes studies consumer persuasion, judgment, inference, and decision making

Professor Kellaris is widely known for his research on the influence of music on consumers; he developed the “earworm” phenomenon. He examines ethical decision making, including cultural influences on ethical judgment and biases.

Professor Machleit is best known for her research in retail atmospherics, including online atmospherics and crowding in the retail store. She has expertise in psychometrics and measurement.

Human decision making in areas such as consumer behavior, sales, and business to business settings is the focus of Professor Mantel’s research.

Professor Rahinel studies brands, the physical environment, and their intersection.

Professor Van Bergen’s research fits into two areas: how implicitly held beliefs influence consumer behavior' and how different display formats and numerical processing influence product perceptions.

One of the most published consumer psychologists in the world, Professor Wyer’s research spans a wide variety of topics such as consumer information processing, judgment and decision making, and attitudes/persuasion.