Module 1: The Global Competitive Advantage in the 21st Century

Rajan Kamath, Instructor

The Competitive Advantage of Nations
Building and Maintaining a Culture of Productivity
Case: Virginia Mason Hospital
The Strategic Implications of Lean
Change Management
Managing Alignment
Problem Definition
Language Processing
Affinity Diagrams
The 5 Evils of the Workplace
Scientific Problem Solving
PDCA and Teamwork
Case: Stanford Hospital

Module 2: Spreadsheet Engineering

Jeff Camm, Instructor

Spreadsheet Engineering

Building world-class spreadsheets for business decision making
Principles of building Good Spreadsheet Models
Powerful Mathematical and Financial Functions in Excel
Auditing an Existing Excel Model
Applications: Retirement Planning Model; Lease versus Buy; etc..

Analyzing Data and Forecasting

Data Management
Descriptive Statistics
Simple Approaches to Forecasting
Applications: Sales Forecasting; stock variance and covariance; predictive modeling
From What If to What's Best: building optimization models using Excel Solver
Linear Models
Nonlinear Models
Discrete Models
Applications: product mix; logistics; portfolio selection; scheduling; etc.

Module 3: Data Modeling for Business Applications

Uma Umanath and Vivek Choudhury, Instructors

Data Modeling using Visio

Development of conceptual data model using Entity-Relationship (ER) modeling grammar [Tool used: MS/Visio].

Database design: Relational Modeling grammar

Development of logical data model using Relational Modeling grammar
Relational schema and normalization

Enterprise resource planning using SAP/R3 (Choudhury)

Why ERP?
Hands on exercise in SAP/R3

Relational schema and normalization (Umanath)

Database Development
Relational Algebra and SQL (Structured Query Language, Tool Used: Oracle 11g)

Module 4: Managing Projects

Amit Raturi, Instructor

Defining and managing projects: MS Project

Project definition
Project schedules and plans
Delivering value through improvement projects
Applications: Microsoft project lab

Resource management & earned value analysis

Resource management: time and resource constrained schedules
Slack and its uses
Earned value analysis

Module 5: Human Intrepretations & Marketing

Bob Dwyer, Suzanne Masterson, and Elaine Hollensbe, Instructors

Finding the sweet spot and frontiers of marketing

Customers Count
Customer Value
Creating Value
Crafting the Marketing Program
Honing the Program
Market Breakdowns

Human interpretations

Exploring career development issues
Writing value propositions
Understanding and building a network
Developing strategies for job search, resumes and interviews
Gaining experience with mock interviews

Module 6: Discovering Financial Statements

Terry Campbell, Instructor

Module 7: Continuous Improvement

Dilesh Patel and Neil Shah, Instructors

Process thinking: what is it?
Process knowledge: characterizing the levels
Process mapping and reference models: tasks, connections, pathways
Process control: the middle step
Quincunx experiments and results
Process knowledge and learning
Defining improvement projects: metrics and the balanced scorecard

Module 8: Business Plans and Social Entrepreneurship

Charles Mattews and Raj Mehta, Instructors


Entrepreneurship and Innovation
A Customer and Strategic Focus
The Entrepreneurial Process: A Product/Service Approach
Defining the Value Proposition
From Industry Analysis to Feasibility
The Business Plan: Building a Strategic Check sheet
Planning for Action
Ideation and Conceptualization
Formulization and Implementation
Corporate Venturing: The Art and Science of Intrapreneurship

For-Profit Social Enterprise

Life beyond the typical "corporate America"
The triple bottom line
Models for funding
Making it work: examples include Lapdesk from South Africa, medical tourism in Thailand