Selected Marketing PhD Publications

Names of Lindner College of Business faculty appear in bold. Names of Lindner PhD candidates are underlined.

Kardes, Frank R., Brianna Escoe, and Ruomeng Wu (forthcoming), “Response Latency Methodology in Consumer Psychology,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London:  Routledge.

Wu, Ruomeng, Esta Denton Shah, and Frank R. Kardes (forthcoming), “‘The Struggle Isn’t Real’:  How Need for Cognitive Closure Moderates Inferences from Disfluency,” Journal of Business Research.

Sundar, Aparna, Ruomeng Wu, and Frank R. Kardes (forthcoming), “Faded Fonts:  Difficulty in Information Processing Promotes Sensitivity to Missing Information,” Interdisciplinary Journal of Signage and Wayfinding.

Adaval, Rashmi, Bryan M. Buechner, and Nathanael S. Martin (2019), “Weaving Multiple Methodologies From Different Philosophical Approaches Into a Single Consumption Story,” in Handbook of Research Methods in Consumer Psychology, eds. Frank R. Kardes, Paul M. Herr, and Norbert Schwarz, London: Routledge.

Kardes, Frank, Brianna Escoe, and Ruomeng Wu (2018), Response Latency Methodology in Consumer Psychology. Handbook of Consumer Psychology.

Kardes, Frank R., Ruth Pogacar, Roseann V. Hassey, and Ruomeng Wu (2018), “Brand Attitude Structure,” in The Routledge Companion to Consumer Behavior, eds. Tina M. Lowrey and Michael R. Solomon, London:  Routledge, 243-256.

Pogacar, Ruth, L. J. Shrum, and Tina M. Lowrey (2018). The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology, 28(4), 689-711.

Pogacar, Ruth, Michal Kouril, Thomas P. Carpenter, and James Kellaris (2018). Implicit and Explicit Preferences for Brand Name Sounds. Marketing Letters, 29(2), 241-259.

Pogacar, Ruth, Agnes Pisanski Peterlin, Nike K. Pokorn, and Timothy Pogacar (2017). Sound Symbolism in Translation: A Case Study of Character Names in Charles Dickens’s Oliver Twist. Translation and Interpreting Studies, 12(1), 137-161.

Otto, Ashley S., Joshua J. Clarkson, and Frank R. Kardes (2016)“Decision Sidestepping: How the Motivation for Closure Prompts Individuals to Bypass Decision Making,“ Journal of Personality and Social Psychology, 111, 1-16.

Steffel, Mary, Elanor F. Williams, and Ruth Pogacar (2016). Ethically Deployed Defaults: Transparency and Consumer Protection via Disclosure and Preference Articulation. Journal of Marketing Research, 53(5), 865–880.

Otto, Ashley S., Joshua J. Clarkson, and Frank R. Kardes (2016), “Decision Sidestepping:  How the Motivation for Closure Prompts Individuals to Bypass Decision Making,” Journal of Personality and Social Psychology, 111 (1), 1-16

Pogacar, Ruth, Emily Plant, Laura F. Rosulek, and Michal Kouril (2015). Sounds Good: Phonetic Sound Patterns in Top Brand Names. Marketing Letters, 26(4), 549–563.

Sundar, Aparna, and Frank R. Kardes (2015), “The Role of Perceived Variability and the Health Halo Effect in Nutritional Inferences and Consumption,” Psychology & Marketing, 32 (5), 512-521. 

Sundar, Aparna, Frank R. Kardes, and Scott A. Wright (2015), “The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising,” Journal of Advertising, 44 (4), 375-387.

Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, and Christopher Leone (2015), “The Self-Control Consequences of Political Ideology,” Proceedings of the National Academy of Science, 112 (27), 8250-8253.

Clarkson, Joshua J., John R. Chambers, Edward R. Hirt, Ashley S. Otto, Frank R. Kardes, and Christopher  Leonoe (2014) “The Self-Control Consequences of Political Ideology (forthcoming),” Proceedings of the National Academy of Sciences.

X Wang, F Mai, RHL Chiang (2014), “Database Submission—Market Dynamics and User-Generated Content About Tablet Computers”, Marketing Science 33 (3), 449-458.