Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Dan Grossman

PhD Student
Professional Summary
Dan Grossman
Contact Information
E-mail:
Office:
437 Carl H. Lindner Hall
Phone:
513-556-7104
Fax:
513-556-0979
Teaching Interest
  • Advertising
  • Marketing Research
  • Sports Marketing
  • International Marketing
  • E-commerce
  • Social Media Marketing
  • Consumer Behavior
  • Intro to Marketing
Research Interest
  • Dan is interested in consumer behavior, or the cognitive processes that go on in a consumer's mind as they make decisions
  • Specific interests include the intersection of sentimental value and consumer behavior. Dan's interest also include how the salience of one's personal legacy affects decision making and behavior as well as how luck interacts with consumer's goals and behaviors.
Assignments

Description
Consumer and Market Insights Lab Head Director
Dates:
2018-08-27



Awards | Honors

Name:
UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received:
2017


Name:
UC Lindner College of Business Excellence in Teaching Award for Graduate Students
Year Received:
2017


Name:
UC Marketing Department Graduate Student Teaching Award
Year Received:
2017


Name:
UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received:
2016


Name:
UC Lindner College of Business Dean’s List of Teaching Excellence
Year Received:
2015


Name:
The Global Travel Experience Grant
Year Received:
2013


Research in progress






Title:
All Sentimental Value is not Created Equally

Description:
To be submitted to the Journal of Consumer Psychology on August 31, 2018




Title:
Incidental Bad Luck as a Cause for Global Goal Paralysis

Description:
To be submitted to the Journal of Consumer Research on September 1, 2018




Title:
Living in Branded Environments

Description:
To be submitted to the Journal of Consumer Research on September 1, 2018




Title:
The Benefits of Being a Limited Theorist

Description:
Data collection in progress, targeting Psychological Science




Presentations

Title:
Goal Paralysis: The Effect of Incidental Luck on Consumer Goal Pursuit
Organization:
UC Consumer Behavior Research Camp
Location:
Cincinnati, Ohio
Year:
2018


Title:
Heirlooms as a Passage Mechanism for Achievement- Based Values
Organization:
Association of Consumer Research
Location:
San Diego, California
Year:
2017


Title:
The Incidental Effects of Luck on Global Goal Pursuit
Organization:
CLIK Forum
Location:
Louisville, Kentucky
Year:
2017


Title:
Knock on Wood: How Incidental Luck Impacts Goal Pursuit
Organization:
Midwestern Psychological Association
Location:
Chicago, Illinois
Year:
2017


Title:
Heirlooms as a Passage Mechanism for Achievement-Based Values
Location:
San Diego, CA
Year:
2017


Title:
Does Sharing Signal Caring? Asymmetric Interpretations of the Informativeness of Own and Others’ Social Media Communications
Organization:
Association of Consumer Research
Location:
New Orleans, Louisiana
Year:
2015


Title:
Product Weight and Estimates of Price Change: An Error Management Framework
Organization:
Society for Judgment and Decision Making
Location:
Chicago, Illinois
Year:
2015


Title:
Brand Exposure Makes Decisions Easier
Year:
2015