Carl H. Lindner College of BusinessCarl H. Lindner College of BusinessUniversity of Cincinnati

Carl H. Lindner College of Business

Bryan Buechner

PhD Student
Professional Summary
Bryan Buechner
Bryan is a Marketing PhD student at the University of Cincinnati, with a focus in consumer psychology and an anticipated graduation date of Spring 2020. He is a two-time graduate of the Carl H. Lindner College of Business (BBA '14, MS-Marketing '15). Bryan worked full-time at Great American Financial Resources and the University of Cincinnati Foundation as part of UC's cooperative education program, as well as a few part-time internships in marketing and PR. As a Master's student, he served as a graduate assistant in the Lindner College of Business and as the student representative on the Marketing Advisory Board. Bryan's current research focuses on the cognitive aspects underlying consumers’ political ideology. He is currently second author on a manuscript under review and is lead author on a manuscript that is in prep to submit in 2018.
Contact Information
E-mail:
Office:
437 Carl H. Lindner Hall
Phone:
513-556-7104
Fax:
513-556-0979
Teaching Interest
  • Sports Marketing
  • Retailing / Shopper Marketing
  • Consumer Behavior
Research Interest
  • Consumer behavior
  • Social Cognition
  • Self-control
  • Perception
  • Executive functions
Awards | Honors

Organization:
Lindner College of Business
Name:
Dean's List of Teaching Excellence
Year Received:
2017


Organization:
University of Cincinnati
Name:
MS Marketing Student of the Year
Year Received:
2016


Education

Institution:
University of Cincinnati
Major:
Marketing
Completed:
2015
Degree:
MS


Institution:
University of Cincinnati
Major:
Marketing
Completed:
2014
Degree:
BBA


Research in progress

Title:
The history and philosophy behind methodological approaches in consumer research

Description:
Adaval, Buechner, Martin (forthcomin0. In F.R. Kardes, P.M. Herr, & N. Schwarz (Eds.), Handbook of Research Methods in Consumer Psychology.


Research Type:
Scholarly


Presentations

Title:
The downside of self-control success: The role of mental sets in heightening conservatives’ vulnerability to functional fixedness
Organization:
University of Louisville
Location:
University of Louisville
Year:
2018


Title:
The mental benefits of physical exertion: How athletic performance enhances academic success
Organization:
American Athletic Conference
Location:
University of Central Florida
Year:
2018


Title:
Differentiating between Updating and Inhibitory Processes
Organization:
Midwestern Psychological Association
Location:
Chicago, IL
Year:
2018


Title:
Optimizing self-control as a function of political ideology: The importance of vigilant versus adaptive strategies
Organization:
Midwestern Psychological Association
Location:
Chicago, IL
Year:
2017


Title:
Optimizing self-control as a function of political ideolog
Organization:
University of Cincinnati
Location:
University of Cincinnati
Year:
2016